Where Is The Way Of China'S Garment Industry?

Recently, 2012 China

The forum and the achievement of the 500 annual conference of Chinese apparel industry were held in Beijing.

With the theme of "the revival of China's garment industry" as the theme, the forum will gather more than 2000 experts from the industry, executives from listed companies, brands, channels, retailers, and media to look for the core direction of 2012 China's clothing revival.

In the 3 day forum, the organizers from the macro economy,

The three major themes were discussed, and the Chinese fashion channel learning model and the retailer's learning paradigm award ceremony were carried out.

The impact of the international economic situation on the industry

"Stock god" Buffett once said that when others are greedy, you should be afraid.

In 2012, various financial media and economists have been playing a bad role in the world economy. Is the Chinese economy still thriving? Under the uncertain macroeconomic environment, do you have the "greed" to turn crisis into a business opportunity when everyone else is in fear?

In 2012, the retail industry was the first to bear the brunt of the world economy, which was "bad mouthing". Affected by the slowdown of economic growth, the rising cost of enterprises and the increasing pressure of inventory, the situation of Garment Retailing in 2012 was not optimistic. The major brands slowed down the speed of opening stores and lowered the expected growth of performance.

Lang Xianping, a famous economist, discussed the development trend of China's garment industry from the height of the world economic environment. From the three aspects of strategy, brand and capital, the two leading companies, Qiu Guang and Qiu Guang, XTEP vice president of Semir clothing and Limited by Share Ltd from China, discussed the driving force for enterprises to take off from the perspective of strategy, brand and capital, and gave directions to many small and medium-sized enterprises.

Liang Wendao, a famous scholar, looks for the development of the clothing industry under the theme of Chinese traditional culture soil.

"

It is worth mentioning that the organizers invited Yu Xiuzhen and Qiu Jing to plant two Korean experts. From the perspective of fashion trend and strategy, they shared the advanced management experience of Korean enterprises with their counterparts in China, which is of guiding significance to the development of domestic garment enterprises.

"Inventory crisis" will trigger a new round of channel change

In the second half of 2011, a local brand inventory crisis, which exposed the shortage of local enterprises in supply chain management and retail system management, was exposed.

To this end, the organizers, on the second day of the forum, take the "channel power" as the theme, from the commercial real estate, department stores, electronic commerce from different angles, for enterprises to point out confusion, to seek solutions to inventory.

In twenty-first Century, Cai Yuxiang, general manager of commercial real estate, provided the garment enterprises with the direction of future channels for the development of shopping centers in China.

He pointed out that the two or three line market is a good opportunity to enter shopping centers. Enterprises can choose two ways of shopping centers and department stores according to their own conditions.

A few years ago, local brands were learning the fast supply chain system of the international brand ZARA. Although the inventory problem plagued many service companies in 2011, there were still many excellent enterprises achieving satisfactory results in the supply chain and inventory management, and local brands showed an example of learning.

The forum invited Zhou Junfeng, chairman of Nye brand, to share the success stories of enterprises, and how to use Taobao network sales to reach a win-win marketing mode under the online and offline businesses. Yao Yujian, chairman of the Akimizu Ito brand, shared the practice of "zero inventory full return" VMI mode in China's apparel industry.