Matters Needing Attention In Children's Clothing Display

　　 Purpose of children's clothing terminal display

First of all, from the perspective of publicity, many children's clothing shops, because of lack of funds or regional restrictions, are difficult to carry out large-scale advertising investment and use air to form sales force. Therefore, low cost children's wear terminal display becomes a very good and best choice, because for children, children's clothing itself is the best advertising carrier. Children's wear display The display effect can play an advertising role to increase consumers' goodwill and reputation for children's clothing.

Secondly, from the sales point of view, by effectively displaying children's clothing, we can attract consumers' attention to a large extent, increase consumer's attention to children's clothing and understand children's clothing opportunities, stimulate consumers' desire to buy, stimulate consumers' purchase, bring more rapid sales speed and more customers to customers, and promote children's wear in the market.

Moreover, from the perspective of coping with competitors, effective display of children's clothing can make consumers of competitive brands consume consumption, reduce sales of competing products and attract potential and new consumers.

　 The principle of children's clothing terminal display

First of all, the successful display of children's wear must follow the principle that children can be seen, taken and bought at the display time of children's clothing. This is the first and most important principle for the display of children's clothing at the end.

Secondly, children's clothing display should emphasize the integrity, consistency, and standardization in the effect. (specifically, children's clothes should be displayed in different items. The same series of children's clothes should be displayed vertically and horizontally, with different series of children's clothing horizontally and vertically displayed) and the principle of permanence. Consumers can see the same display and long time to see and strengthen consumer's memory without entering any terminal.

Third, children's clothing display should be close to the opponent and have stronger effect than the competitor, so that consumers can have the advantage and the comparability in comparison.

Fourth, children's clothing display should be kept clean and tidy. The reason why many children's clothing display is unable to achieve the final result is sometimes very simple, which is caused by a small quantity of goods, especially the characteristics that some goods can not be stored in bulk. This phenomenon is more common. terminal display It is necessary to ensure the effect of display and avoid the psychological feeling that dust and dirty things bring to consumers.

　　 Matters needing attention in terminal display of children's clothing

In order to achieve the goal of any children's clothing terminal display, we must consider some details and matters needing attention when carrying out the display work of children's clothing terminal, so that the display can play a role.

Three questions that need to be avoided:

1, misunderstand children's clothing items. In the market environment, the implementation of display activities under the pressure of sales does not fully understand the true meaning of children's clothing display, and the children's clothing display is only understood as terminal pressure, and means of stimulating sales.

2, the lack of effective maintenance. After signing the agreement on children's clothing, many salesmen do not have follow-up maintenance services. There is a lack of communication and cooperation between enterprises, distributors and terminal manufacturers. Children's clothes display is in a state of mess at the beginning, and the display effect is greatly reduced.

3, there is no perfect and applicable mechanism for checking and assessing display activities. That is not right. Children's wear Display activities and personnel involved in display activities play an objective role in guiding, improving, supervising, rewarding and punishing.