Commonly Used Principles Of Clothing Display

Buying demand is the main reason for consumers' directional consumption. But storefront design, product display and image display are the direct motivations for attracting customers to enter the store. For a long time, the layout of many clothing stores has given people a sense of fragmentation and confusion, and they have not been able to bring pleasure to consumers in display layout. In other words, Clothing display The advantages and disadvantages will directly affect the number of consumers and consumption demands. Then, what is display and how to do a good job in the display of clothing products? The principle of dynamic clothing display is intended to remove the few products displayed on the outermost shelves of the shelves, which give consumers a good impression of product sales.

Display is a visual expression technique, using various props, combining fashion culture and product positioning, and using various display skills to show the characteristics of clothing. At the same time, the display should change with the display purpose, display method and shopping mode. Combined with the author's practice experience in shopping malls and terminal stores for many years, the following 15 principles of terminal clothing display are summarized to achieve better results.

The principle of brand prominence. In the era of eyeball economy, whoever wins the attention of consumers is the winner. The key points of clothing and clothing display: brand is obvious, this is the first condition for reaching sales; the display is eye-catching, the display is large, and it strives for vividness and beauty; it causes consumers' attention and arouses impulse buying desire.

Maximize the principles of clothing display. Occupy more display space. Increase the number of display on shelves as much as possible. Only with more display space than competitive brands, consumers will pay attention to buying our clothes.

Vertical concentration clothing The principle of display. Vertical centralized display can grab consumers' view and make lively and effective display. People's habit of vision is first up and down, then left and right; vertical centralization display is in line with people's customary line of sight; clothing is hierarchical and imposing.

The principle of lighter weight and lower weight. The small, light clothing is placed on top, heavy and big clothes are placed below, which is convenient for consumers to take and conform to people's customary aesthetic standards.

The whole product principle. As far as possible, the classification of clothing items is displayed on a special counter, which can meet the needs of different consumers, increase sales, and enhance the image of the company and expand the influence of clothing.

The principle of full dress display. To make your clothes full of display rack, make full display. This can not only increase the fullness and visibility of clothing display, but also prevent the display position from being occupied by competitive clothing.

The principle of display movement. On the basis of full display, we should deliberately remove the few products on the outermost shelves of the shelves, which will help consumers to take and display good sales conditions.

Sample display Display principle 。 Placing sales samples at the most convenient location for consumers to see, so that consumers can experience directly. Electric products must be put into batteries, and damaged samples should be updated in time. The display of damaged samples will backfire.