Several Principles Of Chen Lie Autumn Dress

Emphasis should be laid on principles. On a stack or Autumn dress When displaying a series of autumn clothes on display rack, in addition to the whole items and maximization, we must highlight the position of the main autumn clothes, so that the customers will be clear and clear, so that the customers can see clearly.

The principle of reaching out is advisable. Put the autumn clothes on the most convenient and easiest place for consumers. According to the different age and height characteristics of consumers, effective autumn display is carried out.

The principle of uniformity. All autumn clothing displayed on the shelves of autumn clothing, indicating that the label must be unified front facing consumers, to achieve uniform, beautiful and eye-catching display effect, commodity overall autumn display style and keynote should be unified.

Neatness principle. Cleanliness is customer to merchandise. Autumn display And even the whole shopping environment. Store personnel should promptly do well in the hygiene of goods and shelves or stacking positions, wipe the dust on the goods in time and reflect the freshness of the merchandise.

The principle of price striking. A clear and eye-catching price tag will increase the motivation for buying. Compare the prices of similar autumn clothes, write out special price and discount figures to attract consumers. If consumers do not know the price, even if they want to buy autumn clothes, they will hesitate and lose a sales opportunity.

Minimum reserve principle. Make sure that the varieties and specifications of store autumn stock are not lower than "safety stock line". As for safety stock, each company will have some differences because of different assessment standards. Our approach is to ensure that next week's inventory will be 1.5 to 2 times the sales cycle inventory. For example, there are 10 deliveries for the first sale of a at a point of sale, 1 times per week, and 6 sold in a autumn wear in the first week. Next week, we hope that the inventory will be 6*1.5 to 6*2=9 to 12 in the next week, so the weekly delivery volume should be 9 (or 12) - (10-6) =5 to 8 left and right.

Stack principle. The difference between the autumn display of the head and the autumn display of the shelves is to display the commodities more centrally and prominently. The supermarket's autumn display of the stacks should follow the principle of overall, coordinated and standardized display. Supermarket stacks are often the best location for supermarkets. They need to pay high prices to buy special autumn clothing and autumn display. Therefore, from stacking, price cards, autumn clothes to pop (billboard) configuration should match the above autumn clothes. Display principle 。