Alber Elbaz: My Elegant Road In Fashion Brand Lanvin For Ten Years

Alber Elbaz has ushered in the ten year celebration of the Lanvin brand. Its economic benefits for the Lanvin brand can not be underestimated. Last year, Lanvin's business rose by 24%. Fashion brand Li plays a decisive role.

But Alber Elbaz seemed to disagree. He said, "I didn't make any great achievements. For me, these achievements were far from enough. I felt that I was 10 years old and I was not so relaxed." On Friday night, Elbaz will celebrate a 10 year dinner at the Lanvin brand and hold second celebrations in Beijing in April 26th.

Alber Elbaz and Geoffrey Beene, who were born in Morocco, worked together in New York for a period of time. In 1996, they were hired as the chief of Guy Laroche brand. Designer 。 He has received wide media attention in the design of the brand, and has been well received by the fashion industry. In the end, he received a lifetime job as a designer of Rive Gauche brand. But after three seasons, Gucci group bought the Rive Gauche brand, and Alber Elbaz was fired.

In 2001, he joined the Lanvin brand for 10 years. Below is the content of his interview.

Reporter: when you first accepted Lanvin, how did you plan to build the brand?

Alber Elbaz: at that time I had two choices, or forget all the previous designs, start from the beginning, or add some changes in the original design of the brand, so that the brand design style gradually changed, and I chose the latter.

Reporter: because you are famous for skirt design, do you like design best? skirt What about it?

Alber Elbaz: my design focus is on women. I find that the way of life of modern women has changed a lot and life has begun to complicate. I just want to help them simplify problems. The design of the skirt is very simple and simple, and there is no need to spend too much time thinking about how to dress.

Interviewer: among your friends, such as Charlize Theron, Demi Moore, Julianne Moore, etc., they all like to wear Lanvin brand clothes. What do they feel like being with them?

Alber Elbaz: I met them after they finished their filming. They looked very fragile and needed protection very much at that time. At that time, they were the most real time, and I was very happy to know them in this situation.

Reporter: your advertisement gets a lot of attention. How does it feel to work with art director Ronnie Cooke Newhouse?

In Alber Elbaz: shooting, we often cry, laugh and think together. This advertisement has added a lot of effort to us. What I'm looking for is a sense of difference, rather than simply letting models wear the best costumes to take pictures.