New Clothing Is Listed, Brand Stores And Shopping Malls Vary Greatly In Price.

The weather is getting cooler, and the clothing market in autumn and winter is surging. Every major manufacturer has been using all kinds of means to rob the market cake.

Reporters interviewed found that some of the market clothing prices this year rose tens of dollars to hundreds of dollars, some high-end brands rose 20% over last year, brand clothing outlets are quietly discounted sales promotion.

Analysts say some of the brand clothing is traditional for shopping malls and other traditions

The degree of dependence is too high and the cost control is not as good as the brand direct shop.

Sales of national day clothes are less than that of last year.

"The sales of women's clothing in our shopping mall dropped by nearly 50% compared with the same period last year."

New century department store Monument for Liberation shop official revealed, but men's holiday season there are many concessions, so men's clothing sales increased by 30% over the same period, overall this year's golden week clothing sales grew slightly.

Another shopping mall sales department responsible person introduced, during the National Day this year, clothing sales growth significantly slowed down, the growth rate was 10%, less than last year.

"The sales volume of the National Day this year is 2000, about half of last year's sales."

Cheng Qifei, the boss of the company, told the business daily that sales of National Day Chongqing clothing decreased by 20~30% this year.

According to statistics from professional organizations, clothing sales in Guangzhou and other coastal cities during the golden week this year fell by an average of about 15% over the same period last year.

"Not only sales decline, compared with last year, output will be reduced by 1/3."

Li Yong, Secretary General of the Chongqing textile and garment trade association, told the business daily that the clothing market was relatively cold this year. The output of autumn winter clothing decreased slightly compared with last year. However, because the manufacturers adopted order production and solved the backlog problem of goods, the loss of garment enterprises would be reduced.

Reporters yesterday visited Shapingba, Monument for Liberation and other shopping malls found that many domestic clothing brand prices rose tens of dollars to hundreds of dollars, the discount strength less than in previous years, far below some of the brand clothing outlets.

For example, the price of a girl's down jacket was 1098 yuan last year, up to 1198 yuan this year, up 9%.

Another clothing brand was 899 yuan for a coat, while a similar coat for last year was 799 yuan.

"In the past, a month's income can buy clothes for a year, and now only one or two pieces."

After shopping around the mall, Miss Guo complained that she had not bought a coats, which was called "too expensive".

The reporter interviewed found that the price of the new long sleeved thin shirt is basically over 200 yuan, the price of knitted sweater is mostly between 300 yuan and 500 yuan, while the price of the middle and top grade brand windbreaker coat is often more than 1000 yuan.

For example, "Gloria" has a coat at 1500~2000 yuan, and some of its "coat" parts are in 2500~3000 yuan. A store director has revealed that the price of high-end brand clothing has increased by about 20% over the past year.

Promotion of brand outlets

The reporter interviewed found that the price of the same brand clothing and shopping malls increased, while some of the brand outlets were on sale, such as the autumn and winter new products of an international clothing brand, and the price of various new products decreased by 100~200 yuan compared with the shopping malls.

In a certain brand store in Shapingba, it is seen that most of the commodities that are lower in price are classic basic funds.

In addition, new products in the spring and Autumn period are also being sold at a reduced price. It is reported that this is the first large-scale price cut since the brand entered the Chinese market.

In several other brand outlets, various promotional methods have been adopted.

Among them, a Spanish brand for the return of customers, especially the introduction of 299 yuan special offer, far lower than the same price.

For example, UNIQLO should take low prices for seasonal hot products.

The way, like flannelette shirt for men and women, is two yuan and 299 yuan, part of summer wear discount goods, only 30 yuan.

Cause

Mall sales link Dora high clothing prices

Huang Mingwei, vice president of the Chongqing textile and garment trade association, said that domestic clothing brands are too dependent on traditional sales channels such as shopping malls. From manufacturers, agents to distributors, every link is squeezing the profit margins of clothing.

Sang Weisheng, deputy general manager of the western apparel technology industry park, said that with the increase of raw materials, manpower and pportation costs, the price of clothing sales has also been further raised.

If the cost of a garment is generally around 85% off, the price that the agent gets is 4~5, the dealer will earn some money on this basis, and the cost of entering the shopping mall will be passed on to the consumers. The market price is much higher than the factory price.

As consumers become more rational, the pricing of brand outlets is mostly based on the purchasing power of consumer groups.

He suggested that local garment enterprises could draw lessons from the direct camp mode, effectively control production costs, better understand the true sales volume, seize more market share and grasp more initiative in the background of the downturn of the garment industry and the economic environment.