Guide For Success Of Underwear Agents

First, choose brands must not be arbitrary.

An agent in Shaanxi changed 3 brands and first brands in one year, because the style of the products was too Europeanized, not suitable, changed after 3 months, second brands made about half a year, the price was too high, and they could not fight the market, so they had to give up; third brands had just done less than 3 months, and the manufacturers of the brand made special processing, and no longer sold domestic products, the agent had to quit.

In the past year, the warehouse has been filled with 3 brands of products, and a lot of money and energy have been invested in it. But it is not profitable at all. Do you think this agent is tired?

Look at the strength.

Big business

Two look at potential.

You must understand the brand's business philosophy and whether the company has a professional marketing team.

Some enterprises only think that making good brands and making money, and carrying out the psychology of trying to see the brand, do not have any long-term goals.

There is a joke in the industry: a brand in Guangdong has been doing advertisements for months in some magazines. After a few months, it finds that the benefits can not go back to the previous wholesale state.

The result is a batch of agents.

Three look at the local market.

You should pay attention to whether the brand's product characteristics are in line with your region, consumer's physical characteristics and habits.

Many brands of products sell well in the south, and they do not necessarily have advantages in the northern market.

Two. The operation should not rely on the manufacturer's own scientific planning.

Brand ownership is the manufacturer's business, and the agent owns the regional management right.

You must not place everything on the manufacturer.

Underwear industry as a whole is a backward industry, many manufacturers do not necessarily have to go professional to operate the brand.

So, more often than not, you have to rely on yourself.

If you are just starting up, you should concentrate all your energies on making a brand first and avoid being chewed up. If you already have a certain strength, you can manage multiple brands.

You'd better not run the same style brand, try to choose different brands, some brands.

Three, cooperate with manufacturers and keep vigilance.

Most of the manufacturers in the underwear industry are mainly private family businesses, and the integrity level of the industry is low.

Identifying your relationship with the manufacturer will help you make flexible decisions.

The cooperation between manufacturers and you will always be temporary, and the relationship between you is interest relationship.

If you do not operate well, the manufacturer may consider replacing you; if you operate too well, the manufacturer may want to withdraw the right to operate, change the branch office, and then take profits as its own.

Many brand manufacturers' regional managers are eyeing to replace you as the office manager of the market.

The interests of the market are always the first, and at the critical moment of interests, manufacturers may sacrifice you at any time.

Four. When the time is ripe, individual wholesale can be converted into corporatization.

Five, the sales network is lifeline, and we must firmly control it.

Sales network is your survival and development weapon, but manufacturers may be eyeing your sales network.

Remember, we must strictly control our network, improve their loyalty, and let your network always follow you, not with the brand of the manufacturers.

Your network is the only bargaining chip you have to negotiate with manufacturers. Don't take it lightly.

For example, we must seize the opportunity to add your company to your company at the right time, or the number of your chain stores. You will accumulate a lot of your brand assets.

Is your network selling products of other brands? How long is the dealer's purchase cycle? Is the dealer willing to advertise on his own?

As for these situations,

Six, inventory must find the best point.

This not only allows you to better serve the dealers, but also restricts manufacturers when they replace their agents.

But too much inventory is also a risk, so we must learn to maintain benign inventory.

Most of the storehouses must be good sellers, and they should be disposed of in time.