How Should The Agents Of Clothing Enterprises Train?

　　 clothing The agent of an enterprise is not only a key link in the circulation of goods, but also an extension of the brand to the terminal and an in-depth development of the jurisdiction area. Therefore, as an excellent agent, it is a brand enterprise's hope that it can manage the terminal shops reasonably and continuously, and the brand can be promoted everywhere in the jurisdiction area. It is also for this reason that the content of the training course is set out in two aspects:

1, agent channel and terminal management;

Agents can be said to be brand enterprises in various regions of the branch, is the area. brand The manager of operation. In addition to setting up their own outlets, they will choose other franchisees to cooperate with others in places where their capabilities are not enough. Therefore, how to manage the terminal franchisee and regulate and maintain this small channel marketing has become the key to the stability and long-term operation of the agent area. However, more agents lack the skills and experience of large area management. Most of them start from franchisees, though they are very familiar with the management and operation of terminal stores, but as regional franchisees, they are very headache. Therefore, increasing channel management training not only improves their management skills and management experience, but also suits the rationality and long-term effectiveness of the operation of enterprises after the change of status and identity.

Terminal management not only enriches the terminal display skills of agents, but also increases the process of instilling service concepts by agents for terminal franchisees. As terminal franchisees, they hope that the upstream managers can not only provide more and better products, but also hope that the upstream managers can bring more business services to them, such as: the incentive and guidance work for the team in the terminal store, the promotion and planning work in the sales season, and the training and management of improving their sales skills and service quality. Therefore, the best performance of qualified agents is the excellence in terminal services.

2, agent brand operation and "enterprise" management;

Brand management system and image system is better, if agents do not understand, do not implement everything is also frustrated. Enforcement and severe punishment are more than just impossible. Agent The increase in brand awareness is often a burden on agents. Most of the agents come from the wholesale business. The way of branding is mostly seen and heard. It has never been applied in practice. Therefore, brand enterprises can effectively communicate the ways and concepts of brand operation through the ways and methods they can understand, and make use of the lecturers' case explanations to carry out in-depth training on the training courses, so that the agents' transformation from "want me to do" to "I want to do" is the result most desired by the brand enterprises. The training of agents in the ordering society is only to guide their interests and interests in the operation, and more work should be done through the coordination and communication between the enterprises and agents.

With the concept and enthusiasm of brand operation, the lack of necessary "enterprise" management method is only a weak attempt. As mentioned above, each agent can be regarded as a branch of a brand enterprise in various regions. The way of operation of a branch can be regarded as an operation of an enterprise. Maybe the scale and strength of the agent are different, but they are also full of vision for the future development. Therefore, I believe that instead of letting brand enterprises and agents compete with each other in product prices, advertising support and other interest relations, it is better to increase their interest in breaking hands and teach them to increase their strength. Let agents know that cooperation with brand enterprises is not only about money relations, but also can enhance the management strength and management skills of agents in the future business process through cooperation with brand enterprises. Therefore, in the training courses, the content of apparel brand operation management is added, which is also a way to coordinate the business relationship between brand enterprises and agents, and increase service means and support system.