The Rural Clothing Market Has A "Money" &Nbsp, And A Good Way For College Students To Start A Business.

Now the rural clothing market is very promising, and businesses are eager to make a move. It is a good choice for college students to enter the rural market, because the urban market is basically saturated.

Nowadays, the prospect of the rural clothing market is very optimistic. Is the smart businessman ready to plan? When the clothing brands are in the most saturated urban consumer market, the rural consumers are worried because they can not buy their favorite clothes: the clothes bought in the market in the town are not expensive but the quality is poor; the quality of clothes bought in the town is much better than that in the town fair market, but the price is too expensive for them to sip.

"Although we can't see the quality of the clothes on the market, we are right. clothing The quality requirements are not as high as those of city dwellers. If we can have cheaper clothes than the brands in the city and the quality is better than those in the market, then we definitely love to buy them. The price is also acceptable than the clothes on the market. A rural consumer in Linfen, Shanxi said.

Several characteristics of rural clothing:

First, college students are suitable for entrepreneurship. After all, there is a lot of work in the countryside and there is something to be done from time to time. It is too late to change clothes. So practicality is very important.

Two, practical. Compared with rural areas and cities, the concept of rural areas is more conservative, and the pursuit of style changes, but the scale must be limited.

Three, college students have great potential for entrepreneurship. Although the market of the first tier cities is relatively large, competition is more intense and basically saturated, but the rural market is not yet fully developed.

The reason for the transformation of clothing consumption in rural areas was first attributed to the improvement of the living standard of the rural population. When the money bag is bulging, farmers can afford to spend it boldly. A villager in Licun, Hefei, Anhui Province, said that "before going to town, they always clench their pockets. Now they see the clothes that they like and make their own eyes bright. They don't have to worry about the clothes they can't afford to buy." A boss who has been doing the clothing business for 6 years in Ge Yi Town, Xuanwei City, Yunnan, is experiencing changes in customer consumption habits. "Before customers buy clothes, they first look at the price, then the quality. Now the customers first look at the style, then look at the quality, and finally talk about the price". "One season and more clothes" has replaced the "one garment and many seasons".

With the increase of income, the external contacts of the rural population have been expanding, and the channels for obtaining information have been increasing. They have become more and more keen on fashion. They used to make clothes, and now they spend money on clothes. Those are old fashioned and rough workmanship. Low-grade clothing Will gradually fade out of the rural consumer market. However, compared with the city, the consumption of rural clothing is still at a low level. Compared with the business of the major shopping malls and clothing stores in the city, the business of rural clothing stores is usually relatively light, but this can not be simply understood as the low demand and weak purchasing power of the rural clothing market, but the rural consumers have higher requirements for the quality and taste of the clothing. "The clothes in the market do not look good without the clothes of the people in the city stores. If it is easy to buy clothes that are suitable for us in the town, nobody would like to run away so far and waste energy in the city." A rural consumer in Nan Kou Town, Changping District, Beijing said. {page_break}

"Clothes on the market do not look good at the clothes of the people in the city store, sometimes it is hard to find a nice looking, but not practical, and can not work on the floor. It is not that the color is not intolerant, the dirty is sticking to the body on the perspiration, not as comfortable as the cotton gown." A rural consumer in Nan Kou Town, Changping District, Beijing, said, "the city's famous brand Clothes can not afford to buy, the quality of which is low and the quality is too bad, but now there are more and more people buying clothes in town. If it is easy to buy clothes that are suitable for us in the town, nobody would like to run away so far and waste energy in the city.

Grasp the way to develop rural consumption market

Every day, the city does not know how many clothing businesses are diverted due to the loss or the expiration of the rental contract, plus the reasons for the season change. What will happen if these clothes are sold to the rural market? The reporter saw a report in the newspaper a few days ago. A businessman who had made cloth business accidentally discovered this business opportunity, decisively changed the direction of operation, sold the city's Stock clothing to the countryside, and was greatly welcomed by the rural consumers. In less than 3 months, she earned nearly 50 thousand yuan.

There is a business analysis, which implies great business opportunities: on the one hand, the popular clothing in the stock market is more appropriate for the rural market. The clothing of the manufacturer is seasonal, and the annual one is undoubtedly new to the rural market. The good quality of the stock clothing is better than the new style of the clothing sellers from the market in terms of fabric and workmanship and style. But the price is much lower. For clothing salesmen in towns and townships, it is no doubt difficult to get these garments from manufacturers or stock clothing dealers because of the lack of information and the lack of information. So a businessman is needed to build a bridge between the stock clothing dealers and the township clothing distributors. There is a big profit margin from the low price of Stock clothing traders to the normal delivery price of clothing sellers in towns and townships. Besides, clothing sellers can also sell at a special price.

But there are also people in the clothing industry who believe that "the rural market is regarded as an ancillary market in the urban market, and that the clothing that is popular after the city is pushed to the countryside is not appropriate. If we open up the clothing market not simply dumping the outdated urban clothing to the countryside, we should study the culture and preferences of the farmers, treat the rural people as an important consumer group seriously, research and develop the clothing styles that meet the needs of the farmers' production and life, and develop the clothing series specializing in the rural areas, which is a good step for the businessmen and the rural consumers to win.

It is a piece of fat for college students to start the rural clothing market, because the urban market is really wolf and meat and little.