Zhang Yi: My Ant Factory &Nbsp; Accomplishments Of My Brand.

College of furniture, Nanjing Forestry University.

He founded the business leisure quality in 2009.

"I must be responsible to customers."

Because of the reason of purchase channel, different shoes have a certain price difference.

As early as in June 2009, Zhang Yi saw the entrepreneurial opportunity, and immediately withdrew from the student association and invested in his entrepreneurial dream.

After several inquiries, Zhang Yi rented a cottage in Nanlin Xiang Xiang Yuan.

In order to make the storefront attract more customers, Zhang Yi and his two friends joined in the hot summer day, from buying materials to painting walls.

During the preparation period, he and several classmates bought five or six pairs of shoes produced by different factories.

After coming back, he carefully observed the appearance, touched the texture with his hand, removed the shoes along the edge line with the knife, and observed the bottom plate of the shoe.

Finally, sew the thread well and wear it to compare and distinguish the good and bad of the material.

Through the way of "looking, touching, rowing and wearing", in less than a month, Zhang Yi became an expert in judging shoes. He could take a look at the new shoes in his hands to distinguish the quality of shoes.

The first time Zhang Yi came in, the sales manager of the factory felt that they were just beginning to fail to know the goods and gave them a number of substandard products that could be broken easily.

Because of previous identification experience, Zhang Yi quickly found out the quality of shoes.

Without a word, he immediately contacted the sales manager to ask for the replacement of all the shoes.

The sales manager knew it, but he did not give up persuading him. He said, "I have changed several pairs of shoes with quality problems. Why should we return all the goods?" Zhang Yi said without hesitation: "even if a pair of shoes is defective, I will ask the whole batch of shoes to be returned.

I must grasp the quality of the shoes and be responsible to the customers. "Through this case, the manufacturer not only realized that Zhang Yi was an expert who carefully checked the goods, but did not dare to fool him again, and was impressed by his insistence.

"No reason to replace it in seven days, life-long warranty."

On the first day of the establishment of the ant factory, Zhang Yi promised that the shoes sold in his shop had no reason to replace them in seven days, and the shoes were guaranteed for life.

Therefore, without deliberately making too much publicity, the ant factory got a good reputation, sales performance rose sharply, and gradually got on the track, but Zhang Yi was still not satisfied.

In the second half of this year, Zhang plans to upgrade the storefront decoration with his own graduation project to give customers a better consumption experience.

In addition, he plans to rent another shop to open a shoe store in the back street, because he is far away from the school and has less rent than the Xiang Zhang Yuan, so he can give students more preferential treatment.

In addition to the only snow boots,

"I have the ability to help them."

Zhang Yi learned that there are some poor students in the school, who are frugal every day and worry about their monthly living expenses.

So Zhang Yi decided to invite them to take part in the "ant factory".

From the beginning to now, the ant factory has recruited more than 20 college students to work part-time.

Li Jin is one of the students in Sen ring college.

At first, Li Jin used various methods to remember the type, price, color and location of shoes.

Every day, he can be patient and considerate for every customer.

After a deeper contact, Zhang Yi found that the part-time money earned by Li Jin in the ant factory can not solve the monthly cost of living.

So Zhang Yi decided to help him again.

Zhang Yi not only encouraged him to get in touch with businesses directly in the community, but also introduced him to a cooperative business with credit, and helped him find a part-time job with higher wages.

Li Jin, who is already in junior high school, has his own practice experience in the part time job. The monthly income from his part-time job adds up to more than 1000 yuan.

In addition to solving his own living expenses, he also recommended part-time jobs to his friends in need. He was followed by more than 20 college students in Nanjing.

Now, Li Jin and Zhang Yi plan to set up a new company together.