Characteristics Of Fashion Buyers With Chinese Characteristics

In recent years, with the development of China's garment industry, the word "buyer" has gradually become popular among the people. As a new occupation, it has attracted more and more attention.

The "buyer" originated in Europe, attracting a group of people who want to be buyers with a posture of "flying trapeze" and "fashion cutting-edge".

However, because of the different level of development, the definition of buyer in China is still very different from that in Europe.

So, what is the status quo of Chinese buyers? What is the future direction? This reporter will reveal the mystery of buyers in China, showing the truth behind buyers.

Today in Shanghai, flying to Paris tomorrow, the day after tomorrow, Milan will be like a flying trapeze.

The top four guests in the fashion week are always on the cutting edge of fashion and fashion, buying the most IN costumes at the lowest price. All these wonderful things are given.

The function of "Chinese style" buyer is complicated.

The buying system is very popular abroad, and its position is even more than that of designers. But in China, buyers are still at the initial stage, neither their duties nor the whole buyer's industry system is very clear, but it is a buyer with Chinese characteristics.

So what is the status quo of Chinese buyers? The reporter learned from the consultant lecturer of the China Fashion Designers Association and the special invited expert of the Chinese fashion buyer Forum: "there are different characteristics of fashion buyers in China.

The first category is the owner of boutiques, that is, multi brand shop buyers.

The second category is a full-time buyer who has the function of independent R & D, and is mainly responsible for the purchase of samples, fabrics and accessories, generally defined as brand buyers.

For example, in Shaoxing, Keqiao, to purchase fabrics from Guangzhou, China, to buy samples of knitted sweaters and fur coats, and to purchase Korean clothing samples which are not very popular in Korea.

If the brand positioning is higher, the buyer will go to France or Italy to purchase some imported samples and accessories, and consider how to carry out localization production organization after returning home, so as to reduce the cost and raise the gross profit.

Another is the distribution channel representatives of private brand enterprises, namely, the commodity managers in the retail enterprises with the status of agents and dealers. Generally speaking, they are the titles of commodity directors and commodity managers. Their main duties are to participate in the ordering meeting of Brand Company organizations, and to pre order the goods in advance.

Such buyers do not organize R & D, production and brand operation. They only operate the supply chain of terminal retail.

This kind of buyer mode has the same characteristics as the continuous Crawford mode, which is the commodity purchaser of distribution channel. The difference lies in the difference of retail formats. It is a single channel designated sales single brand, not allowed to assemble and sell.

It can also be attributed to a branch of channel buyers.

The last category is the fashion boutique buyer, who is hired by a large integrated retail channel operator.