Cui Wanzhi: A Wonderful Love Affair In The Bitter Water

Quotations from Cui Wanzhi:

Wealth is not money, wealth is a person's mind, mind, pattern, emotion and love. Wealth is the embodiment of a person's value.

What is the future? The future is going down step by step. Your path is your future. There will be no future.

Dreams are what dreams want to do. People can have no dreams, but they can't live without dreams.

Confidence is not something you learn. Confidence is your own thing.

Fate is fair, because frustration makes you more alive.

His company was named Alibaba's top 30 Internet business in 2011.

The summer of that year

Cui Wanzhi was born in a remote rural area of Anhui.

Since childhood, poliomyelitis has been neglected in the process of schooling.

He worked hard to change his life through reading, and eventually he went to a university in Xinjiang, thousands of miles away from home.

During his college years, Cui Wanzhi kept his life by doing some little things. He used his classmates' words: "at that time, he showed his talent for business."

Time flies, and in 1999.

In a muddled and longing career, he was unable to make up his mind. He completed his university study in the hot July, and returned to his hometown in Hefei to start a job search for several months.

From July to September, in order to find a job enough to earn a living, Cui Wanzhi threw out more than 200 resumes.

The reality of osseous is that he is rejected by all enterprises in the talent market because of one: disability.

In the most impressive job interview, a company recruited an employee. There were more than 200 people queuing up to wait for the first round of job interview. Cui Wanzhi was in the first place, but the interview supervisor saw Cui Wanzhi out of the crowd when he was physically inconvenient.

"Go away, do not block others!" when Cui Wanzhi walked out of the crowd with a red face, he quietly made an oath in his heart: "one day I will come to this booth to recruit people!"

Oath is not rice, can not solve the problem of livelihood.

After looking for more than two months of fruitless work, Cui Wanzhi had no choice but to set up a small booth.

Floating peddler

Town God's Temple, Hefei's most famous small commodity distribution center, the starting point of Cui Wanzhi's business is to start there.

In September, he believed that heaven had no way out for him. He came into the small commodity market in Town God's Temple with a bit of money borrowed from all around, and began to set up a small peddler's life.

It is hard for him to accept the huge change of the role of life from the talented college student to the small peddler who evade the city management.

At that time, Cui Wanzhi placed a stall while watching the business opportunities nearby.

After months of observation, he found that a small bookshop near the business school in Hefei lacked a popular renting bookstore at that time.

So in December 1999, Cui Wanzhi borrowed some of his money from his relatives, plus his 3 months' income, and put it all into the operation of the renting bookstore.

Compared with the previous stall, opening a bookstore is of course a more "bright" occupation, but behind the bright, it is difficult for others to understand.

In this way, his bookstore and his life are in the process of exploring.

He is good at judging the situation and grasping business opportunities. He has also opened a department store in the next two years.

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In 2001, when the Internet entered Hefei with an avant-garde fashion, Cui Wanzhi felt the attraction of the new trend of the Internet to the college students. So he sprouted the idea of Internet cafes. But desktop computers were expensive at that time, and Cui Wanzhi was in a dilemma because of the huge amount of equipment invested.

After calculating the cost, Cui Wanzhi is only 40 thousand yuan from the "Internet bar boss". The threshold of 40 thousand yuan is beyond the limit of family help.

Unwilling to waste business opportunities, he made the most bold decision in his life: borrowing.

He borrowed much more interest than the bank and borrowed 40 thousand yuan in cash.

The Internet cafe, which has only 10 computers, ranks among the first Internet bars in Hefei. Cui Wanzhi has added a "network management" title to his boss.

He, who has two jobs, stays in the Internet bar day and night, collecting money, maintaining machines, and solving all kinds of problems of customers.

When there are fewer people coming to the Internet, he will also go online to get rid of the boring time.

In this occasional Internet time, his attention was raised on the Internet.

So in May 2007, Cui Wanzhi's online shop started in a residential building.

The first year's online store operation only proves a sentence: "ideal is ideal, reality is reality!" he lost the 200 thousand yuan of savings he had made in bookstores, department stores, telephone bars and even Internet cafes in previous years.

In the process of opening online shop, the most important job is to find the source of goods, but this process made him suffer a lot.

The most serious one was in Guangzhou. When Cui Wanzhi came in, the products produced by the unscrupulous manufacturers were seriously out of line with the samples they had provided. The 20 thousand yuan purchase money became a pile of unsold stocks in the warehouse.

After a painful experience, Cui Wanzhi began to try a road that she had never seen before: relying on the popularity of online shops, creating her own brand of women's clothing -- butterfly love.

He was like a headless fly flying around and looking for opportunities everywhere, and at that time he seemed to see the bright future.

The creation of butterfly love

In 2008, he took the savings accumulated over the years to register the butterfly love company.

The brand is located in the sweet and lovely style of petty bourgeoisie. Its goal is to let more ordinary women who want to pform get the inspiration and decoration of beauty.

How many days and nights in the early days of the company, he did not have a holiday, did not sleep in a lazy sleep, basically work until 2 and 3 o'clock in the morning to rest, he joked, "my morning starts at noon."

On the day of entrepreneurship, the day goes by, and always wants to use a minute for two minutes. At the beginning of his business, he has gone through all kinds of hardships. He has gone all over the river to find the source of goods, and he has stayed in a small hotel for 20 yuan a night at night. He has often been deceived by others, but these have not failed him, but instead, he has become more and more brave.

In the time of precipitation and brewing, his company developed from the initial 5 employees to the more than 100 e-commerce operation team, and then opened 4 garment factories with an area close to 8000 square meters.

"Butterfly Love" clothing has entered Taobao.

From one heart to one gold crown, from husband and wife shop to enterprise operation, his company has become the leader of Taobao seller in Anhui area. Cui Wanzhi can see very far for the future.

He plans to expand the market around the extension of women's clothing, including

"We are on the road, we are very firm in step by step, we are all ideal people, we hope that one day, the butterfly love group will have its own industrial base."