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    International Fashion Brand LV Advance Price Across The Board

    2012/4/22 13:28:00 20

    LVHandbagsRaise PricesAdvanceLuxury Goods.


     

    Louis Vuitton 2012 Summer and summer handbags


    The price rise of new luxury news in July and August this year has been advanced to April.

    Luxury brand

    Louis Vuitton

    3%-5% will be raised at the end of the month, and CARTIER will definitely increase.

    In fact, DIOR, CHANEL and CELINE have had a price rise.


    Reporters visited yesterday found that luxury goods such as CHANEL, DIOR and CELINE rose more significantly.

    stay

    CELINE

    Counter, large ordinary cortex "

    celine luggage

    "The price is 20 thousand yuan, compared with the price of about 17 thousand yuan before the rise in price, it increased by 3000 yuan, or about 18%. CHANEL's" CLASSIC series "double bag size leather bag was about 37 thousand and 500 yuan before the price rise, the price after the price increase was 41 thousand and 200 yuan, or about 10%; the DIOR classic" LADYDIOR "large leather sheepskin price was 32 thousand and 500 yuan, which increased by 3500 yuan compared with the 29 thousand yuan before the price rise, and increased by 12%.


    Although the staff of DIOR explained the reasons for the rise in price as raw materials and sales increase, in the industry view, price rise has become a marketing strategy for luxury brands to promote sales.


    "In general, luxury brands focus on collective price increases in July and August, but this year's price rise has come earlier."

    Zhou Ting, a luxury goods research expert, said luxury goods were more expensive to ensure their high-end status in the industry and consumers.

    This means that luxury brands decide whether to raise prices according to market demand and sales volume.

    Moreover, according to the different types of goods, the price increases are relatively high.


    As a matter of fact, the marketing of luxury brands also has a definite effect.

    According to many luxury brand salesmen, although the price has improved, most commodities are still in short supply.


    However, the price increase this year is generally lower than that of last year.

    Insiders said that this year there is no shortage of raw materials and other phenomena, the consumption environment is not as good as last year, so this year's growth is not too high.

    Moreover, because CHANEL has little change to the package products, consumers will produce aesthetic fatigue. Therefore, the frequency of price increases will decrease. LouisVuitton's annual growth will be relatively stable, basically between 3%-5%. The main reason is that it entered China earlier, and the consumers who used the brand goods were already many.


    By contrast, CELINE and other emerging brands are gaining popularity and recognition as consumers become more and more popular.


    Comparison of some luxury goods before and after the price rise




        
            
                

    brand


                

    series


                

    Before price rises


                

    After price increases


                

    Gain


            

            
                

    CHANEL


                

    CLASSIC series double bag large size leather bag


                

    37 thousand and 500 yuan


                

    41 thousand and 200 yuan


                

    About 10%


            
            
                

    DIOR


                

    LADY DIOR large sheepskin bag


                

    29 thousand yuan


                

    32 thousand and 500 yuan


                

    About 12%


            
            
                

    DIOR


                

    LADY DIOR trumpet lacquer bag


                

    About 25 thousand yuan.


                

    29 thousand yuan


                

    About 16%


            
            
                

    CELINE


                

    Large size "ordinary face pack"


                

    17 thousand yuan


                

    20 thousand yuan


                

    About 18%


            
        



     
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