Chen Zhongshi: Fashion Brand, The Trend Of Europe And The United Kingdom.

He is a symbol of complex identity. He and his team have brought many honorary awards.

In the face of his career, he is a pioneer of lofty ambition. Facing life, he is a wise and optimistic optimist.

He worked conscientiously and led a group of strength leaders to start his career together. He kept high aspirations and guided the future of a brand for years.

Since 2003, he has promoted the brand of Euramerican dragon group and Tutu brand to the top of honor with his extraordinary courage and extraordinary strength. He still sits on the "science and technology special contribution award", "standardized good behavior 4A level enterprise", "China famous trademark" and "Asian brand top 500" and so on.

He is a man of great vigour. He has his own business life.

He is the object of our visit, Chen Zhongshi, chairman of the European and American dragon group.

Giving thanks helps to become a habit of behavior.

Fujian Euramerican dragon group is located in the Yongchun provincial industrial zone of Quanzhou, covering an area of more than 150 mu.

When we drove to the Yongchun industrial area, we saw a garden like modern factory area far away. The trees were shady and bright, and the roads were wide and bright. The five big words of "Europe and the dragon group" jumped into the eye above the magnificent main building.

Looking far into the distance, the Euramerican dragon group backs the verdant hills and adds a lofty lofty style.

In front of the group, a big green river runs past and a quiet life.

We have been in the group park by crossing the bridge lane across the river.

A successful entrepreneur must be a busy entrepreneur.

This is a good description of our impressions before we met Chen Zhongshi.

Because there are still businessmen to negotiate, we are arranged by Tutu general manager Ke Jiaxing first reception.

As a result, let us see a more realistic view of Chen Zhongshi.

Boil water, wash cups, take tea, watch tea slowly blooming in the cup, and then filter, is still skilled craft, after a few simple processes, the guest room gradually filled with strong tea aroma.

The entrance returned to Gan, and the mood gradually quieted down. As the old friends chatted, the dialogue gradually gained the center of gravity.

"Chen Dong is a grateful man". He doesn't talk about group development or Tutu.

Chen Zhongshi, who devoted himself to his career, never put down his own culture.

The so-called "self-cultivation", "Qi family" and "rule the country" are the top priority.

And I always believe that a person's behavior can truly reflect his accomplishments.

As a businessman, perhaps business is the right act of reason.

But in the dialogue with Mr. Ke, we learned that as chairman of the group, Chen Zhongshi had few airs, and regarded his career partners and teams as his family.

He always felt that he had never seen Chen Zhongshi quarrel with people before he got along and struggled together for years.

Chen Zhongshi is more of a kind of Confucian scholar businessman image. Whenever there are conflicting opinions and timely communication solutions, the dispute will disappear.

This is his gratitude to his partners and friends.

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Chen Zhongshi's gratitude is also reflected in his strong social responsibilities.

As early as 09 years, Chen Zhongshi initiated the establishment of the Tutu children's growth education fund, which injected 1 million yuan into the original fund, and actively recruited high quality agents and social members as members of the Council, and actively supported the difficult children.

In addition, Chen Zhongshi also actively set up a public welfare platform such as the "Tutu children and Youth Development Promotion Association".

The heart of a business person may be negligible, but Chen Zhongshi follows the principle of "not being good but not small."

When gratitude becomes the behavior habit of an enterprise, the enterprise must be positive and harmonious.

Heaven's reward for diligent work without direction is doing useless work.

After sending the last batch of businessmen, Chen Zhongshi rushed to the office to receive us.

From the reception room, we turned around a corner of the staircase and walked down the aisle. In the office of the chairman at the end, we met Chen Zhongshi.

Just like the image of a gentle Confucian businessman.

It is not hard to imagine that all the decisions of enterprises are issued here. There is no quiet environment for long operation and lack of careful thinking and victory.

The rapid development of the Euramerican dragon group and the rapid growth of Tutu brand have found the first footnote here.

Talking about the busy work at present, Chen Zhongshi said with emotion, "really busy.

Especially in the second half of this year, along with Tutu

It is the well-known slogan: "success has just started." Chen Zhongshi's busy life has just begun.

Brand development means that there is greater market demand for management, greater market demand needs to be met, and richer resources need to be integrated.

None of this is a problem for Chen Zhongshi. He said the real problem is finding the right way forward.

Busy without direction is doing useless work.

For him, this is the inevitable stage of brand development and the inevitable stage of his life.

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In the early days of his career, Chen Zhongshi was too busy to attend to anything else, because at that time it was time to lay a foundation and produce results. Chen Zhongshi, who had no intention of going to work, successfully realized "de familial" and walked out of the shoe making industry in Nanan and went out of his own vast world.

Now, when the European and American Dragon Group is booming, Tutu's brand is advancing rapidly. Although Chen Zhongshi is busy, he has a clear understanding.

He understood that now is the time to really "idle away", just like a commander in chief, no matter how fierce the war is, he must calm down and command the overall situation, and pass the direction and strategic goal to the battlefield.

"We have achieved some results now, but our goal is far more than that.

Now is just the beginning, which is conducive to the further development of the brand of Europe and the United States and Tutu.

We still have a lot of roads to go.

The words of the thick words are loud and loud, and the business sea is vast. Only at this moment can Chen Zhongshi show his ambition in the heart.

The heart has a swan, based on China to the world.

This ambition has been hidden in Chen Zhongshi's heart for a long time.

From the beginning of the establishment of Tutu brand, it has been stationed and haunted in Chen Zhongshi's mind, and has never disappeared.

This has to start with the business structure of the Euramerican group.

After the establishment of the European and American dragon group, Chen Zhongshi's main project is to help the European front-line children's foundry production, and export excellent quality children's shoes, but only earn low profits.

The survival of the group can only rely on the orders of European brands passively. The quality products produced by the group can only be sold abroad, but domestic consumers can not buy them.

It seems that the European and American dragons have become nutritionists, but nutrition can only cultivate foreign children.

Chen Zhongshi is eager to change this passive situation.

At that time, the market share of children's shoes in China has gradually expanded, and the rapid development of China's economy has enabled Chen Zhongshi to have changed capital.

He resolutely determined to create his own brand and get rid of the situation that he relied solely on manufacturing to survive.

He wants to produce high quality products for domestic children. He has to work hard to cultivate his own brand.

From the international market back home, his international vision has not changed a bit. What changed is that he wants to make his brand based on China and go global.

But this ambition has never been as clear as it is today.

From the manufacturing industry to the sales industry, from the development of the sales industry to the chain operation, the European and American dragons achieve the leap step by step at the speed that others cannot imagine.

"Now the pressure has shifted from door to door".

Chen Zhongshi said.

One of the most obvious examples is that this year's continued recession did not cause any impact on the Euramerican dragons.

On the contrary, when competitors are struggling to deal with and shrink the market, the European and American dragons are still able to launch all kinds of big moves to boost Tutu's brand development.

The progress of Tutu is beyond doubt.

Of course, this is far from enough.

Chen Zhongshi is very thorough about the present situation of Tutu's children's shoes.

Although Tutu's children's shoes have taken root in the national market, most of them occupy only the two or three line market, which aims to become "China".

"We have entered the pition period," Chen Zhongshi said.

On the brand, Tutu brand will try to enter the first-line market, set up an image store in the first tier cities, and gradually establish the brand awareness of the Tutu brand. The product extends from the shoe and clothing integration to the sales of many categories.

On the group, we gradually realized the separation of production and marketing, continued to invest in software and hardware construction, and improved the sector mechanism for brand development.

Take children's clothing as an example.

There are differences between children's clothing industry and children's shoes industry, such as knitting and weaving are very different, and production equipment is not the same.

After the integration of shoes and clothing by Tutu brand, Europe and the United States set up their own garment factories. The marketing department is equipped with clothing department, display department, supervision department and other departments.

In fact, for any brand, there are always too many variables in the pformation period.

But it can't be changed because of the variable.

Success is always based on constant frustrations and sharpening.

Tutu's change also comes from Chen Zhongshi's deep insight into the market.

Changes in the environment will also challenge the value preservation coefficient of products.

Chen Zhongshi's practice is to introduce a single brand and multi category store, selling shoes, clothing, stable living, children's fitness equipment, early education equipment, accessories and other products, to infiltrate children's life in all directions.

Chen Zhongshi's basis is that this form of stores can fully guarantee brand value, reduce operating costs and raise the profit margin of the terminal, thereby ensuring the viability of the brand.

Looking at the current market, the market has been the first to implement the Tutu store system, and has achieved good results.

This is Chen Zhongshi, an enterpriser who is addicted to his career, a model of Fujian businessmen who loves to fight and dare to fight.

Although the dialogue is brief, the rich content still enables us to perceive a real and fulfilling image of the entrepreneur.

At the gate of the main building, he said goodbye to Chen Zhongshi and looked up. The big river in front of the group was like a green ribbon ring protecting the European and American dragons.

The sound of machine construction comes from the deep part of the park, which is the expansion of the Euramerican group.

With the lofty aspirations of the dragon and the lofty aspirations, Chen Zhongshi and the brand of Europe and the United States and his heart are gathering strength, hoping to realize his ambition in the near future and every entrepreneur's ambition.