Zou Jifu: It'S Not Heartbeat, It'S Success.

Playing is not heartbeat.

Love yarn underwear draws on the fashion of Italy fashion women's advocating nature and pursuing the perfect curve. According to the characteristics of Asian women's body and chest shape, it has the characteristics of fine workmanship, elegant style, tailoring, health care and practicality. It represents the highest quality of the current local bra.

Especially the love yarn baby "magic ring".

Facing the reporter's question, Zou Jifu said, "I am not playing heartbeat, but based on the actual demand of the market under the background of the financial crisis, there is no need to worry that the development of love yarn is too fast.

In fact, the love yarn has been conservatively estimating the market share for two years, but dealers have chosen to keep increasing the order volume, which has brought a strong impetus to the love yarn.

Implementing multi brand strategy

After more than two years of development, the market share of love yarn brand has gradually expanded. It has set a record of opening twenty stores a month and the turnover of a single store on the first day. It has also created a myth that the new store will break 200 thousand of its 20 day turnover.

Nowadays, the operation mode of love yarn brand is quite mature, and the popularity and loyalty of the market are rising. However, Zou Jifu is not satisfied with the current situation. He is prepared for danger when he is in peace and danger. At the same time, he has carried out the multi brand strategy while making the best and stronger underwear enterprises, so that the market "cake" has been bigger and bigger.

At present, there are four brands of love yarn, namely, love yarn baby, Bai yti, IFEICE and Song Fei.

Among them, the love yarn baby is the middle price brand, the price is 300 yuan, the GetFit (Song Fei) is the high-end electric business brand, IFEICE (AI Fei SI) is the low price brand, the price is in 100 yuan, the Bai you ti belongs to the high-end brand underwear, the price is 680-980 yuan primarily, this kind of price localization, lets the love yarn audiences crowd the coverage very broad, from the high income white-collar high-level white-collar worker to the ordinary wage earner female, has realized the entrepreneur initially envisaged "lets each class of women all be able to afford, to wear the high quality healthy underwear" the original intention.

The secret of success

As underwear in China

In the process of brand development, love yarn has always taken the responsibility of protecting women's health, humanized design products, selected high-quality environmental protection fabrics, and strict control of quality, which play a vital role in the development of love yarn.

But there is still a certain distance between the love yarn and the big brands. This distance is not too big. The gap between the love yarn development speed and the dedication spirit is rapidly shrinking.

The pursuit of fashion and health will always be the mainstream trend, which is the biggest source of faith in love yarn.

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Zou Jifu also said that in the serious phenomenon of the homogenization of underwear industry, enterprises should study how to strengthen brand differentiation, especially the clothing industry. Without cultural individuality, it means that the industry lacks soul, and there is no future for a soul lacking industry.

The pursuit of endless

In April 23, 2011, the "China Competitiveness Forum and integrity and Development Summit" jointly sponsored by the economic magazine, China Industrial Newspaper Association, China International Trade Association, China International Exchange Promotion Association, China economic innovation and development alliance, and the "seventh annual meeting of Chinese enterprises competitiveness" and the annual annual meeting of the "national integrity unit list of honor list" were jointly sponsored by more than 10 authoritative experts, more than 300 enterprises and more than 50 news media.

This has milestone significance for the development of Yexi group.

Today, the share of love yarn in the underwear market can not be underestimated. In the face of the changes in the economic environment in 2012, Zou Jifu said frankly: "it is unrealistic to say that the economic environment of the new year has nothing to do with love yarn. In 2012, the love yarn will face more complicated international and domestic environment. The increasingly fierce underwear market, the rising cost of raw materials and labor, and the rental of shops are all pressure.

However, the love yarn will continue to accelerate the pace of development. In 2012, we will continue to strengthen the brand differentiation, continue to enhance the added value of products, and take the negative factors as the positive factors, and continue to shoulder the heavy responsibility of meeting the needs of women's high-quality and low-priced underwear.

For underwear industry, the emphasis is not on the increase in quantity, but in the enhancement of quality and cultural connotation. The key to the development of the underwear industry is to continuously develop products with high technology content, while also giving them fashion elements and cultural connotations.

In addition, Zou Jifu also told reporters that in the context of accelerated pace of life and increasing pressure for survival, people prefer to use brisk speed.

In 2012, there were 180 new stores in the Chinese region, including 50 new stores in Zhejiang and Chongqing, and 130 new stores in other regions.

The global economic crisis is a great test for any enterprise, but chairman Zou Jifu has succeeded in writing a legend about the emergence, development and rapid growth of underwear enterprises in the crisis with amazing courage and courage.

Standing in the "China adjustment type"