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    Ding Pengpeng: Lead The Wolf Into The Two Venture Tide

    2012/4/18 20:27:00 50

    SportswearWolf Sports ApparelWealth Story

    At the beginning of the year of the dragon, the "two pioneering" conference of private enterprises in Quanzhou was solemnly held in Quanzhou theater.

    Su Shulin, governor of Fujian Province, led the leading leaders of the ten major functional departments of the Fujian provincial development and Reform Commission, the finance department, the environmental protection department, the public security department and the national land tax to Quanzhou.

    Mr. Ding Pengpeng, CEO of Siebold Holdings Limited, was also invited to attend the meeting.


    At the meeting, Quanzhou formally launched an initiative to the more than 10 thousand private enterprises in the city, sounding the trumpet of "pformation mode", and promoting the "two pioneering work" of private enterprises.

    Reporters learned that the wolf wolf Holdings Limited in the "hardware" and "software" aspects of continuous upgrading and innovation, and the "two pioneering" concept coincides.

    In response, the reporter interviewed Mr. Ding Pengpeng, CEO of the wolf Holdings Limited.


    Looking back to start a business


    Happy wolf gave up a proud report card.


    Looking back at "one venture", private enterprises in Quanzhou have grown from scratch to small businesses.

    Quanzhou, an obscure small town, has become a well-known private economic gathering area. It has produced 74 listed companies, 73 well-known trademarks in China, and nearly 1500 billion yuan enterprises.

    In the absence of too many policy asylum conditions, Quanzhou private enterprise has made a proud report card.

    Hello wolf Holdings Limited is one of the more outstanding representatives.


    "Since 80s, small family workshops have springing up everywhere in Quanzhou.

    Happy Wolf

    brand

    It is also a brand born during the period.

    After years of development, the wolf brand has made clear the brand positioning and market strategic objectives, and built a personalized brand of the trend sports brand.

    Happy wolf brand has created a unique "entertainment marketing" mode. It has hired Zhang Jie and Li Wei, Liu Xin, Wu Yi and popular top women such as "super girl" Ai Mengmeng, Yang Lei and other top three entertainment stars in 2010 as brand spokesmen.

    Ding Pengpeng said, "in recent years, the wolf introduced the 6S enterprise management system into the ISO9001:2000 international quality system certification, and won many honors such as" Forbes's best 200 medium and small enterprises in Asia "," China well known trademark "," Fujian brand product "," Fujian famous brand "and so on.

    In November 2009, the company was listed on the main board of Malaysia exchange (KL.XDL, 5156), helping the wolf enter the era of international capital operation.


    Although the pcripts are dazzling, Quanzhou's private enterprises have no intention of lingering in the past. They are more concerned about the way to go in the future. "The two venture is imperative!" Ding Pengpeng gave the answer.


    Looking forward to the two venture, the wolf is "soft and hard".


    Hardware: new "home" in New Industrial Park


    In order to cater for the rapid development of enterprises, we have been criticized by Zixing for building a new industrial park.

    It is reported that the total investment of the industrial park is 350 million yuan, covering an area of 123 mu, with a total construction area of 155 thousand square meters. There are 3 standard factories, 4 apartments for employees' apartments, 1 offices, 1 warehouses, and 40 thousand square meters of green areas.

    Leisure time

    As a whole, standardization, modernization, garden type industrial park.

    {page_break}


    Reporters learned that the new wolf Industrial Park project is divided into three phases, the first and two phase of the project has been completed, and gradually put into use.

    In the new wolf Industrial Park project, the staff apartment building has also been included in the key projects.

    Ding Pengpeng said: "the better development of an enterprise outside the country is to provide consumers with more satisfied products, and the better development for them is to create greater personal value for their employees."

    Ding Pengpeng said, "when employees leave their homes to work in Jinjiang, eating and lodging has great influence on their stability.

    Therefore, we should try to create a comfortable environment for them, so that they can feel the warmth of their home.

    It is understood that the newly built employees' apartment building of the new wolf Industrial Park has air conditioning, water heaters, televisions and so on. It has a spacious, clean, hygienic, and varied restaurant. In addition, it also provides staff with facilities such as gymnasium, basketball court, table tennis room, billiard room, chess and card room, cinemas, Internet cafes and other recreational facilities, so as to create a good work, life and leisure environment for employees.


    It is reported that

    Happy Wolf

    As one of the "five major campaigns" of Jinjiang in 2012, the industrial park has been highly valued by leaders at all levels in Jinjiang and town.

    You Mengjun, mayor of the Jinjiang Municipal Committee, mayor Liu Wenru, and leaders from various levels of the town have come to guide the new wolf Industrial Park for many times. Leaders at all levels highly appraise the scientific planning and efficient construction of the industrial park.


    Software: "Bo Le" of outstanding talents


    In addition to the "hardware" upgrade, "software" is also a major aspect of the company's "two pioneering" plan.

    Recently, in the "2011 China brand capital industry elite selection" sponsored by the Jinjiang Municipal People's government, the wolf company was awarded the "Bole prize". Meanwhile, its brand leader was awarded the title of "top ten brand planning elites", which is truly recognized by the government. This is the affirmation of the government's achievements in talent cultivation of the company.


    It is reported that the company has always been adhering to the "knowledge, talent, love" principle of employing, now has more than 2000 employees.

    Ding Pengpeng told reporters, "the word" enterprise "of enterprises, the" people "under the" stop ", can be explained if the lack of" talent ", enterprises will not stop.

    No matter the improvement of technology and management level, or the innovation of development strategy and business mode, it is inseparable from the support of excellent talents.


    All along, a good sense of teamwork and competitiveness is the source of sustained innovation and healthy development of enterprises.

    "Every holiday season, we will organize our special group activities to make our employees more amateur, and at the same time enhance the team's fighting capacity."

    Ding Pengpeng said.

    Every year, the day of May Day, national day, and other large holidays, by the spontaneous rehearsal of the party grand celebration, for several hours of wonderful programs, whether it is the top management of the company or the grass-roots staff of the platform, together in a piece, in the laugh and laugh a hard to forget the day.

    "How big the heart is, how big the stage is. Our employees come from all corners of the country. They carry their dreams. I think the wolf is such a platform, not only to make them realize their original dream, but also to make their dream fly higher."

    Ding Pengpeng said so.

    {page_break}


    The company's continuous improvement in "innovation" is completely in line with the idea of "ideological innovation, mode innovation and technological innovation" put forward at the two entrepreneurship meeting.

    Ding Pengpeng told reporters: "in recent years, the company has been working closely with famous universities to carry out large-scale campus recruitment, which has injected more fresh blood into the enterprise.

    In addition, the company has held many activities jointly with well-known universities to conduct shoe design and technological innovation, providing reserve design and technical talents for the company's development, and helping traditional industries find new growth points.


    Reporters also learned that the company has attached great importance to the training of qualified personnel. The company regularly invites famous experts in China to conduct various training and lectures, constantly improving the competitiveness of the company and the basic quality of the staff.

    After that, the company will not only continue to invest more in staff education and training, social security, salary incentives, promotion and assessment, but also will set up high-end talent introduction mechanism and expand the vision of attracting talents to domestic and foreign.


    Concluding remarks: love to fight and win, flowing in the eternal spirit of Quanzhou people's blood, is also the most essential and core spirit of every entrepreneur in Quanzhou.

    This spirit has created the courage and boldness of Quanzhou entrepreneurs to never fail to speak and defeat, and it is also the potential to open up the two venture of Quanzhou private enterprises.

    The reporter saw the same spirit from Ding Pengpeng. He believed that under his leadership and management, the wolf company would become the pioneer of "the two venture" for shoes and clothing enterprises.

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