Ye Meng: How To Make Use Of E-Commerce Platform To Make Shoes And Clothing Enterprises Distribution?

The theme I share with you is that shoes are king.

We find that the power of channels is very large.

First, trial operation.

Second, joint marketing, brand dealers linked to the joint mall.

Third, substitute.

The brand puts the goods on the platform, through the way of acting.

Fourth, wholesale.

Nowadays, many agents use the wholesale way to promote the market.

Wholesale is divided into the way of pressing goods.

We know that the market is very large now, and distribution can bring some benefits. Many, fast, good, and provincial, that is, many sales, can be increased rapidly through the development of distribution, and distributors can help you make brand promotion, and can quickly and better spread to the market, and distributors can help you push the cost.

Different enterprises should adopt different strategies when facing distribution.

For our brands, our traditional enterprises have three suggestions in the process of developing billion distribution.

First, the way to support it is to first explore the flagship store on the platform and explore the network through direct battalion. This camping is to improve your relationship.

Second, joint marketing.

Then the distribution will be carried out step by step to achieve the goal of grading.

Third, generation operation.

For the good brand enterprises compared with the traditional enterprises, in the process of direct battalion, we began to see that some Amoy brands began to try offline operation.

And for our generation operators, his authority is controlled by brand enterprises. He is mainly a pair of brand products, and some of the enterprises in the generation operation are carried out through their own shops. Some of them are also developing distributors.

Let's share with you a few elements of distribution operation.

First, the planning of commodities and see that your products are suitable for distribution.

For example, our shoes and clothing, such products are more suitable for distribution. Why? There are several characteristics of products suitable for network distribution: 1, a second line brand sells large products, and the suitable products are in a second tier city.

2, famous brand names, and 3, inventory of products is easy to control.

4, the price is moderate, and we will find 50 to 2000 products in the sale of goods.

Second, after pformation, it is suitable for the distribution of goods. Some goods are not suitable for network distribution, for example, a customer wants to network, but we think he is not suitable to do it, then we will help him improve.

Third, it is not very suitable for the products of network distribution, such as professional things.

When Roy wants to fight for Internet distribution, the first thing you need to know is whether your product is suitable for network distribution.

Through the formulation of reasonable investment strategy, there are so many channels that we can invite investment through micro-blog.

With the investment team, we need to have a reasonable investment policy and yield.

Investment platform is recommended.

Fourth, information service, recruit distributors, you will find many distributors are not very restrictive, so this time to do distribution information support, can let our distributors know the price fluctuation, on this point we can build a platform for information exchange.

We also need to provide product information to our distributors so that distributors can download them.

Fifth, with technical support, we will find out whether distributors can provide downloads of product information when they have no information.

Sixth, the way we operate, we can have some promotional activities.

Finally, after sales support, formulate a reasonable return policy, help distributors manage.

Good distribution needs a strong system to support, if not, you can not accomplish many problems.

Here can be built through micro-blog, otherwise can not do a good job in the management of goods. If the promotion policy is set up, when the network is direct, what distributors should do need strong systems to support. If you want to do the network, if you do not have a powerful system to support, your distribution will be difficult to start.