Analysis Of The Development Trend Of Chengdu Women'S Shoes From The 2012 China Women'S Shoes Capital International Procurement Festival

In April 17th, as the 2012 seventh session.

Yesterday morning, the world supermodel came to Wuhou District, "the Chinese women's shoes city". When the supermodels got the women's shoes of Europa, Ya Mei Di, Hua Chen Yue, Omega and pan la la, the 5 famous local brands in Chengdu, they were "love not to release their feet".

I saw a group of beautiful ladies walking on the T stage to take the "cat step" and feel the fashion of the world based on Chengdu, and also show the charm of Chengdu's brand.

Huang Fuhao, general manager of Sichuan West shoe capital limited liability company, said, "we hope that this pair of beautiful shoes will establish the international coordinates of the Chinese footwear industry, and let everyone see the innovative design of Chengdu shoes, let Chengdu shoes go to all corners of the world, and let the world know Chengdu and understand the Chengdu culture's vivid platform.

Wenzhou and Quanzhou are the three largest shoemaking bases in China.

In recent years, along with the rapid development of coastal cities' economy, the production links of some traditional industries have gradually shifted to the central and western regions. Chengdu is known as "the fastest growing city in Western China", and now has the title of "the city of women's shoes in Western China".

Although women's shoes in Chengdu are large in scale, there are many problems.

Current situation of footwear industry in Chengdu

1. consumer situation: the market capacity of Chengdu leather shoes market is about 4 - 500 million / year sales, excluding Chengdu's own output and export shoes. At present, Chengdu is also a base for shoes production.

2. market competition: the ranking of Chengdu's sales is: famous brands, Xiang Xiang Li, exhibition wind, Zhuo Shi Ni, Ju Tian, Da Dong and other brands dominate the market.

3. channel situation: at present, the sales mode of leather shoes Market in Chengdu is relatively traditional, and they are supplied by the general agent to the two group of retailers and retailers.

Most manufacturers are allowed to develop their agents freely. Some brands form a target contract with the agents. The company manages the agents uniformly, and sets up corresponding incentive mechanisms for agents.

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4. export market: in 2006, Chengdu's footwear products exported to 109 countries and regions, 3 more countries such as Namibia, Fiji and Puerto Rico. compared to 2005.

Europe and the United States are the main export markets, accounting for 75.63% of total exports.

The top ten countries and regions are the United States, Russia, the European Union, Ukraine, Hongkong, Latvia, Turkey, Poland, Hungary and Panama, accounting for 81.35% of total exports.

1. internal advantages (strength): (1) Chengdu and Wenzhou and Quanzhou are listed as the three largest shoemaking bases in China.

The scale of industry has been formed.

(2) many famous international brands are OEM in Chengdu. It can be seen that the quality of Chengdu women's shoes is absolutely reliable in the same grade products.

(3) a sound marketing network, the production workshop of women's shoes in Chengdu has formed its own customer group, sales network.

(4) labor force is cheap and production cost has advantages over other production bases.

(5) the domestic market is large and domestic demand is very large. The domestic market demand is equivalent to the sum of many other countries.

2. internal disadvantage (weakness) (1) is mostly small businesses, manual production workshop is relatively small.

(2) lack of funds can not produce large-scale and multiple types of production.

(3) the lack of high-quality managerial talents and the low quality of the employees are related to the small size of the enterprises.

(4) the quality of production is absolutely reliable, but the sense of independent brand is weak, mostly for OEM production and lack of independent brand.

(5) a lot of workshops now focus on imitation and production of goods. This is not only illegal, but also the profit is too low, and it is at the lowest end of the industrial chain. The terminal is the core part of the industrial chain and the most profitable part, and the Chengdu women shoes just give up the terminal sales of profit maximization.

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3. external opportunity (opportunities) (1) the Chengdu municipal government has actively promoted the production of footwear industry in Chengdu, and has given many preferential policies to attract investment in related aspects, which has provided superior business environment for merchants.

(2) Chengdu is the gold port for the sale and sale of footwear in Southwest China. It is the largest "pit station", and a famous tourist city, with nearly 10 million population plus more than ten million Chinese and foreign tourists, has formed a huge consumer group.

(3) Sichuan is a large animal husbandry province, with pig industry and abundant leather resources such as cattle and sheep around the basin, which makes Chengdu's leather market extremely hot.

(4) nowadays, Chengdu has become the "heart of the west", which integrates the comprehensive pportation hub and communication hub of the west, and integrates the western financial center, trade and logistics center and technology center.

All these provide favorable conditions for the production of women's shoes in Chengdu.

(5) the overseas market is the largest consumer market of women's shoes in Chengdu. The rapid development of the Internet also plays an extremely important role in the production of Chengdu women's shoes.

(6) at present, the rapid development of domestic logistics industry is conducive to reducing pportation costs and production costs of products.

4. external risk (threats) (1) the financial market crisis has led to a shrinking market and the size of consumer groups has been greatly affected.

(2) there are many fake and shoddy products in the market, especially because the styles of women's shoes in Chengdu are single and easy to imitate.

(3) inflation has led to nationwide price increases and increased production costs.