Fujiwara Takahisa, Minister Of Business In Nantong, Talks About Company Development.

A small exhibition was held at the Royal Hotel in Beijing near Nantong, the eighteenth China international textile fabrics and accessories (Chun Xia) fair.

Unlike the hustle and bustle of the fabric exhibition, the exhibition of Nantong Di people is quiet and flavour: the walls are covered with the introduction of the characteristic products of the emperor, and several tables are full of negotiable guests.

When reporters walked into the exhibition room,

Reporter: why is such a small exhibition held? Is it satisfactory for this small exhibition?

Fujiwara Takahisa: during the first small exhibition last year, there were more than thirty clients. There were more than 40 customers this year.

We are basically satisfied with the effect of the exhibition.

At the beginning of such a small exhibition, we still had some uneasiness, but now we think this form is more suitable for us.

It's quieter than the exhibition. We can communicate with our customers effectively, deeply and carefully.

Reporter: what are the products of Nantong's key Chinese market this year? What are their characteristics?

Fujiwara Takahisa: the main products are high-performance sports fabrics (MI flexible), high-sensitivity casual wear materials, high quality fashion materials (beyond the black), senior professional wear fabrics, high-performance materials, environmental recycled fabric (ACS soft fiber).

High performance sports

Among the high quality fashion materials, surpassing the black is a characteristic fabric of the emperor.

It can absorb light, is a high quality dark black fabric, characterized by "overwhelming dark, and washing is not easy to fade."

Because of its very high quality and characteristics, this fabric has been very successful in Japan, and is used to make black dress on formal occasions.

In high-performance materials, the antifouling materials of the emperor are worth mentioning.

Traditional antifouling materials can simultaneously flick oil and sweat, which can prevent dirt, but can not remove the discomfort caused by sweat.

The antifouling materials developed by the emperor can absorb the sweat while opening up the oil stain and achieve the cleanliness and comfort of the dress.

ACS is a recycled fabric of the company's recycling system.

Unlike other fiber recycling products that can only produce low-end products, the products recovered by the group can still produce high-quality high-end products.

The application of the "ECO CIRCLE" in the recycling recycling system is very mature, and the new products are jointly developed with the domestic and foreign clothing brands and sports brands that endorse "ECO CIRCLE".

"ECO CIRCLE" is the world's first recycling system based on the chemical recycling technology of polyester fiber.

With the more than 150 garment manufacturers and sporting goods manufacturers at home and abroad to carry out the development and recycling of goods.

The recovery of the imperial group is to return the product to the fiber raw material stage. The recycled polyester products are chemically graded, and the quality of the regenerated products and the products produced by petroleum is the same, avoiding the traditional regeneration problem of quality deterioration.

At present, we have worked with the China chemical fiber industry association to plan to import the recycling system into China.

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Reporter: in the field of fiber development, the emperor has taken the lead in other enterprises, and the products developed are also very distinctive.

What factors are these R & D Based on?

Fujiwara Takahisa: first of all, R & D is based on market demand and customer needs.

Frivolous and functional

Reporter: since the establishment of the emperor in China, great changes have taken place in China's chemical fiber industry.

How does the imperial group feel about this? In order to adapt to this change, has there been any adjustment in the operation of the God Man Group?

Fujiwara Takahisa: in 1994, in order to reduce costs, the Nantong group established a factory in China and set up a Refco Group Ltd of the imperial people of China.

At that time, the situation was processed in China, and then returned to Japan and Europe and the United States.

Three or four years ago, this situation began to change.

The consumption of Chinese market is increasing, and the sales volume of our fabrics in China is increasing very fast.

Now 65% of Nantong's products are sold in China.

We have made corresponding adjustments according to this situation. The operation strategy of Nantong's imperial people has changed a lot: in the past, the salesmen were mainly Japanese personnel. Now we are mainly Chinese personnel and employ a large number of excellent Chinese employees.

The future is also planning to move R & D departments to China.

Reporter: what do you think is the core competitiveness of Nantong limited company in China?

Fujiwara Takahisa: Nantong emperor limited insists on "making Japanese quality in China".

Compared with China's local enterprises, Nantong's products are not competitive in price, but we have certain advantages in quality.

So we suggest that even the products made in China are also "Japanese quality".

Emphasizing quality is very important for the imperial group.

Reporter: what other areas do you think need to be improved in China's fiber industry?

Fujiwara Takahisa: China is a big textile country. I feel that Chinese consumers, apart from using chemical fibers, seem to be more admired of textile made of natural fibers. Many advantages of chemical fiber have not yet been discovered and recognized.

Chemical fiber is a very magical fiber, it is also environmentally friendly recycled fiber, and sometimes even more environmentally friendly and green than natural fiber.

I think the future of China's chemical fiber improvement should focus on the possibility that consumers can understand the limitless chemical fiber.

In this process, we will also talk with our products, tell customers and consumers, chemical fiber can create unlimited possibilities.