South Fujian Spirit Helps Jinjiang'S Local Brand Rise

In 1976, at the age of 23, Xu Lianjie no longer took the burden of buying a bicycle and began selling beans such as soybeans.

But a campaign to crack down on the new bourgeois movement made him doomed: because of peddling selling soybeans and selling ammonium bicarbonate to the production team, Xu Lianjie, who was married for 3 months, was reported to the villagers in the same village, and was thrown into the first class of the town task force by "speculation".

Some people also testified that Xu Lianjie bought several rooms for marriage and spent nearly 10000 yuan on his marriage.

Once the "10000 character" (nouveau riche) is convicted, he may be shot.

Xu Lianjie's teeth account for only 250 yuan.

In order to get a "fine", Xu wife sold the wedding jewelry, even the bed board and stool. Only two months later, Xu Lianjie regained her freedom.

Over the years, Xu Lianjie has become the "godfather of Commerce" in Jinjiang. His Heng An Group and its products have become well-known brands that are popular among the public.

Xu Lianjie's arduous pioneering experience is the growth portrayal of many Jinjiang enterprises and Jinjiang entrepreneurs.

I want to be a boss in my dreams.

"Quanzhou is a place where wealth is surging. Private economy is very active. Private capital is very strong." Quanzhou people who can't sleep ", Quanzhou people who want to be bosses, create miracles one after another in the wave of market economy.

Su Shulin, governor of Fujian Province, had such a sigh at the two entrepreneurship conference in Quanzhou at the beginning of this year: these private entrepreneurs face the complex economic situation, go against the trend and face difficulties, and vividly display the unique courage and ability to know "astronomical phenomena", to see "geomancy", to take the "night road" and dare to rush into the "torrent".

Jinjiang people are also typical representatives of Quanzhou people who want to be a boss.

Xu Lianjie, who started selling eggs at the age of 12, is not alone on the road of entrepreneurship.

As early as the beginning of the reform and opening up in 1976, 11 members of Ding Zhidui, such as Hua Ting Kou village in Chen Tai, quietly and voluntarily combined, each invested 1500 yuan in partnership, and built the first plastic product factory in a big warehouse. They recruited 25 workers, purchased machines, and produced various kinds of plastic bottles. The factory's sales and marketing staff took products to Xiamen to sell and order.

In March 1979, in the newspaper, it was noted that Lin Dutu, a villager in Chen Dai Town, a new policy of three years' tax exemption for private enterprises, was also boiling hot.

He invited 14 cousins and townsfolk, each of whom invested 2000 yuan, and started the "Yang Dai clothing shoes factory" in his own small glazed tile workshop.

Since then, shoe factories in Chen Dai town have sprung up everywhere.

In 1984, there were more than 700 towns and townships in a town in Chen Dai town. It was said that every family started to smoke, and every household smoked. The total output value of industry and agriculture exceeded 100 million yuan and became the first "billion town" in Fujian province.

In the summer of 1986, Ding Zhizhong, a 16 year old son of Ding and mu, graduated from junior high school. He was determined to develop in Beijing.

He persuaded his father to go to Beijing with 600 pairs of shoes.

"The entrepreneurial spirit of Jinjiang is very strong," said Professor Dai Yiyi, vice president of the school of management at Xiamen University. "It's better to be a chicken head than a phoenix tail" is the mantra of Jinjiang people. In the economic field, it is "bosses complex": Jinjiang, with 1 million registered population, has tens of thousands of large and small civilian enterprises.

In 1999, along with the five sets of Anta advertisement in CCTV, and the strategic guidance of Jinjiang municipal Party committee and municipal government, "brand building city", Jinjiang launched a wave of brand names, such as "seven wolves", "seven cards" and "five cards".

Since then, under the strong demonstration of the Hongkong listing of Heng An Group and the vigorous promotion of the municipal government, Jinjiang enterprises have launched a boom in listing.

By the end of 2011, Jinjiang's listed companies reached 37, ranking first in all counties and cities in the country.

"The imitation ability of Jinjiang people is very strong. If you do this today, I can imitate it tomorrow."

Wu Jianyao, governor of Jinjiang branch of CITIC Bank, told the newspaper that Jinjiang people have a mental attitude, they all like to compare, and people are rushing to each other.

The mentality of being enterprising and "fighting hard to win" is the internal driving force of economic activity in Jinjiang.

"Jinjiang people are not afraid of hard work, love to fight well, win in peace, and keep forging ahead."

In the interview, an official of the Jinjiang municipal government summed up the ethos of Jinjiang people.

But in the Anta exhibition hall, the first eye can be seen in the frame inlaid with the "never stop" the four big words, is not the best portrayal of the spirit of Jinjiang?

"I can't wait, I can't slow down."

In 2011, Jinjiang achieved GDP of 107 billion yuan. According to statistics, the comprehensive strength of the county's economy has remained in the top 7 counties in 11 consecutive years, and its economic strength has been ranked first in Fujian for 18 consecutive years.

Nevertheless, the Jinjiang municipal Party committee and the municipal government still maintain a sense of crisis and urgency.

The Jinjiang municipal Party committee and the municipal government often organize a group to learn and learn from the economically developed counties such as Jiangsu, Zhejiang and Guangdong.

"Small progress is a retreat, big progress but lagging behind other strong counties."

This famous saying has been mentioned repeatedly in Jinjiang.

Wu Lejin, President of Peking University and post doctoral fellow of Peking University, pointed out that with the continuous expansion of regional competition and cooperation under the background of global economic integration, the private economy in Jinjiang, which has obvious advantages and rapid growth in the competition with the "state-owned economy", is gradually losing its original advantage. The "private" economy of the "private" economy in Jinjiang has become increasingly prominent in the competition with the "foreign capital economy" and "pformation oriented private economy".

At the same time, urbanization has lagged behind industrialization and has greatly restricted the future development of Jinjiang.

In this regard, Jinjiang is deeply aware of the fact that "we can't afford to wait, we can't afford to slow down."

In 2010, Jinjiang began to take action and put forward the development strategy of "upgrading industries and speeding up urban construction". Taking the "five campaigns" as the starting point, we carried out large-scale urban construction, improved infrastructure, encouraged the upgrading of traditional industries and technological pformation, promoted "lean management", vigorously developed new industries, and vigorously promoted the selection of capital for investment, thus speeding up the pace of economic pformation and upgrading in Jinjiang and enhancing the sustained development of the economy.

So is the Jinjiang government.

For a long time, the rich two generation in many parts of the country appeared in front of the public with the negative image of "showing off the rich" and "losing the family", and their overall quality and succession capability were questioned.

But in Jinjiang, entrepreneurial entrepreneurs can take up at least half of the rest of the workforce.

"Our generation of entrepreneurs has reached the stage of family inheritance and business shift.

How to make the next generation continue the entrepreneurial spirit and cultivate them into "two generation" instead of "two generation"?

The spiritual wealth for them is more valuable than money and wealth.

Xu Lianjie said.