Japanese Clothing Brand Hits Hangzhou City

Japanese clothing

Consumers are very fond of it, which has also led to the "big movement pattern" in the shopping mall.

Some consumers said frankly, is this Japanese clothing "catching up" Korean Wave clothing? Recently, Hangzhou's Japanese brand dealers revealed that Hangzhou's sales performance has already rushed to the top three in the national ranking, and there are more new business plans.

It is reported that more Japanese brands have opened hundreds of stores and counters across the country in recent two years to attack the mainstream department stores in major cities.

Consumer:

Japanese brand "catch up"

Consumers Miss Chen found: "in the past two years, Korean brands in shopping malls seem to be getting fewer and fewer.

Some Korean brands that have been popular in the past few years have already withdrawn from the shopping mall.

For example, Aesop, a Korean brand with a higher price, many girls dreamed of having a dress.

But now, the degree of fire is not as early as it was. "

Recently, Zhejiang industrial and commercial bureau has released a number of unqualified Korean brands, which include SHE 'S MISS, ZIOZIA, MOGG PINK, SIEG FAHRENHEIT, collncos, D, modes Mayuzumi Ma's poetry, and other brands.

This has disappointed many Korean fans and even some consumers have turned to other brands.

What is the reason why han suit is cold?

Some consumers think: "since ZARA, UNIQLO, H&M and other large shopping patterns pour into the market, consumers' shopping ideas are also changing.

Clothing has become a "fast food product". We think that many clothes will be fresh this year. Basically, second years will buy a new model to replace it.

At the same time, consumers also said: "the price of Korean clothing is high, and the cost of frequent renewal is too high.

So we prefer Japanese clothing more easily, and the price is more affordable. "

It is understood that Japanese clothing at the price relative to the people, which is one of the reasons many young people like.

The price positioning of several major Japanese brands like NOVO in the Mixc is between 200 yuan and 600 yuan.

Branding:

Japanese clothing brand

Single store performance rose 60%

Japanese brand UNIQLO plans to increase its stores in China to 1000 in 2020, and HONEYS plans to open 180 new stores in China in May this year.

It is reported that SHIMAMURA, the biggest rival of UNIQLO, is going to open in Shanghai.

With the popularity of Japanese brands, more and more Japanese clothing has been hitting the Chinese market.

Seeing the trend of the street, people are moving closer to Japanese style. Many shopping malls are also "well versed in this way". They are catching up with the fashionable elements of plain color, forest color, cotton dress and mashup popular among young female consumer groups.

As a result, many shopping malls have introduced more and more Japanese brands, and the department stores have set up exclusive Japanese brand areas.

The Mixc NOVO exclusive Japanese product block is more prominent, of which "NICE CLAUP" Hangzhou regional manager Li Weiwen said: "clothing positioning is Japanese girl wind, the price is relatively affordable."

According to Li Jingli, "NICE CLAUP" already has 107 stores in China, and from the set point to the development, it took only two and a half years.

The head office will have more expansion plans in China next year, with 3 stores in Hangzhou and 5 expansion this year.

It is worth mentioning that Hangzhou's sales performance ranked the top three in the whole country, and the sales performance of "NICE CLAUP" in the second half of 2011 in the Mixc NOVO increased by 60% higher than in the past.

Not only that, Zheng Daonai, the regional manager of Japanese brand W.CLOSET, also revealed: "the style of the brand is large and the quantity is small, so we require the clothes to be updated quickly. Basically, there are two new products in Hangzhou once a week.

Moreover, the display mode of products is often changed. "

According to Zheng, W.CLOSET has been operating in China for less than two years. So far, China has 54 stores and will develop to 66 this year.

But in fact, many Japanese brands are very popular in China, and they are not very popular in Japan.

For example, Ryui Seiso, founder of UNIQLO, admitted that the brand image of UNIQLO is better than that of Japan.

So he plans to open a large store in New York to capture American consumers, while continuing to enhance the goodwill of Chinese consumers to influence Japanese shoppers.