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How Does China's High-End Women Shoes Sell Modern Fashion Concepts?

2012/4/10 10:48:00 36

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Women's Shoes High-End Women's Shoes Modern Fashion

With the continuous improvement of urban living standards in the twenty-first Century, the requirements of modern women for quality of life have also increased, and the experience of fashion consumption is also increasing. Especially by the US and South Korea. international market The influence of the upgrading of women's consumption structure has also changed the fashion consumption of Chinese women. After all, compared with the rational purchase of male products, female consumers tend to prefer the consumption experience at the fashion level. High end women's shoes And other consumption is particularly prominent.

At the same time, it is precisely because of such a bright trend of women's market demand and the unique attributes of women's shoes that in many consumer markets, many women's shoes enterprises no longer value the so-called "one tier" product sales. They tend to pay more attention to the "fashion" sales of women's shoes, so as to enhance the added value of their products. In this regard, many businessmen in Guangzhou have made corresponding market adjustment and planning. for example harting It is the most typical brand. It has its fashionable connotation of keeping pace with the times in shoe design, appearance packaging and shop decoration. And here it is. Some modern fashions Driven by the concept, harting They have been steadily developing along the pace of market development, and have accumulated a bit of progress in the Chinese women's shoes industry.

In shoe design, harting It means expressing an elegant and noble fashion aesthetic feeling. It is said that before the development of product styles, harting Designers will visit the relevant people in person. fashion Famous cities absorb the latest trend information in the market. Women's shoes In the innovation. In fact, careful consumers will find that there is another highlight in his style design, that is, its style is very concise and generous, and it fits perfectly the modern city white-collar's kind and elegant temperament. In particular, it has chosen the best leather imported from the United States and Australia, so that the overall appearance of its products looks more modern.

"Style is the soul of shoes, shop is the window of shoes." Admittedly, the brand has sold more than just shoes. It sells a brand. fashion A kind of experience that leads women's shoes. As we talked with the agent, fashion has surpassed the product itself and become a special brand label. It is not only in style Pursue on Modern fashion In shoe packaging and shop decoration, we are also seeking to achieve the same rhythm with the market "fashion" to the greatest extent, or to lead the latest fashion in the market. For example, in shoe boxes and other packaging, Ya Di brand All along has been trying to create a fascinating atmosphere. When consumers are happy to watch their favorite shoes being put into a shoe box that is equally fashionable and beautiful, they will undoubtedly increase their love for their brands again.

Just like that. Women's shoes The transmission is a fashion, and its terminal experience layout is also indispensable for fashion ornament. At the terminal store, he is very keen on making shoes products display and music layout. In the past two years, after a special market research by the sales staff, the company has made a decisive arrangement on the shoe display, and has made a reasonable and orderly layout for those women's boots and sandals, which are more seasonably strong. It also skillfully integrates the latest popular songs, creating a new fashion experience for the general consumer terminal group, so that the monthly average sales volume of the company will be firmly entrenched in the forefront of the market.