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Gao Er Pu: Comprehensive Metamorphosis &Nbsp; Amazing Costume Fair

2012/4/6 13:34:00 30

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"I often see the tall brand in the shopping mall in the northern cities. What kind of planning do you have for the Northwest market?" "what are the characteristics of your products? What are the main categories?"

After four days of bustle, the Expo was closed.

20 years of precipitation, the twentieth session of the Clothing Fair has ushered in its most exciting session. After years of deliberation, Gao Le Pu, who has participated in the exhibition for sixth consecutive years, has also opened its most brilliant page at this session.

After 3 years of accumulation, brewing, adjustment, pformation and pformation, Gao Er Pu has become a shining star in this fair.

By taking advantage of the stage of the Expo, Gao Er Pu has a new look. After going through the fair, Gao Er Pu will start a new journey with a brand-new orientation, brand new image and brand new product.

"Exquisite and elegant" stunning costume Fair

As the "weathervane" of China and even the world's clothing industry, the annual China International Clothing and Fashion Fair has ushered in its 20 year old birthday.

Gaulp, the top stage of the domestic apparel industry, has been the focus of the industry for 6 consecutive years.

It is reported that at this Expo, Gao Er Pu attracts many businessmen from all over the country, most of them are channel providers in the clothing industry, or from department stores or clothing brands.

"In the domestic market,

fashion

The leisure sector is a potential sector, and the urban fashion crowd faced by Gao Er Pu is the mainstream of high-end consumption.

At the exhibition site, Mr. Chen from Jiangsu has been acting as a commercial casual menswear for many years. He told reporters that the brand at the Expo is mainly looking for one or two potential casual fashion men's wear. "Gao Er Pu's terminal image and products are very visible and cut into the market segments."

In response, Lu Xiaojiang, director of marketing, said that in the past three years, the new demand of the city's new ethnic groups came from Gao Er PU.

Gradually began to adjust the product style, and ultimately after 3 years of exploration, the product style accurately positioned as "refined and elegant".

"Gao Er Pu is to take an unusual way, from narrow door to walk out oneself style."

Lu Xiaojiang said that at present, the more famous fashion men's clothing in China is too popular and personal.

Casual men's wear

It is too calm.

After three years of market research, Gao Er Pu has been constantly running in the style of the product, and finally captured a "refined and elegant" style. This will be the city elite group can express their clothes in the workplace, social networking, party and other occasions.

"It is dignified without losing vigour, introverted, without losing tension and understatement to show an elegant sense of quality."

Lu Xiaojiang said so.

At the clothing fair, the new products of the new product of Gao Er Pu, many people in the industry are quite surprised.

Whether the fabric or style, craft, are very sophisticated.

As one of the franchisees at the scene said, "the clothing of Gao Er Pu is that people can't wear it off."

At the exhibition site, businessmen from all over the country stopped at the booth of Gao Er Pu, many of whom were attracted by the products, communicated with the marketing team in depth with Gao Er Pu, and then agreed with Gao Er Pu's operation train of thought, finally became Gao Er Pu's intention to join the customer.

Comprehensive pformation opens new journey

The exhibition is good and the investment effect is so good. Besides the 20 years of the Expo, Gao Er Pu's achievements in the past three years have also made today's brilliance.

It is reported that Gao Er Pu has been brewing pformation since three years ago, after rigorous market argument.

In the three years, Gao Er Pu constantly adjusted product positioning and consolidated the original position.

market

Channels have opened up new markets and achieved full pformation.

Lu Xiaojiang said that Gao Er Pu this year will further carry on the pformation in the channel pattern and the big hand "opens the territory to expand the territory".

It is reported that in order to further strengthen franchisees, Gao Er Pu will increase support for regional agents on the basis of single store franchises, create 20 benchmark regional agents, and focus on the development of Liaoning, Shaanxi, Sichuan and other places in order to radiate the surrounding areas.

And in the direct battalion plate, Gao Er Pu will continue to integrate the office, strengthens the branch company construction, the key development Beijing, Hubei, East China, Fujian and so on.

It is reported that last year, Gao Er Pu spent tens of millions of yuan to build a direct business system, including the integration of offices set up branches, and opened a hundred Direct stores.

"We have chosen key areas in the second tier cities throughout the country, opening up large shops in the mainstream business areas to seize the strategic commanding heights, and thus radiate the surrounding areas."

Lu Xiaojiang said that the focus of the northern market is in the shopping malls. Gao Er Pu has many years solid foundation in the shopping mall channel, and the South market focuses on the floor shop. Under the impetus of these hundred direct shops, the South market of Gao Er Pu has also been rapidly developed.

On the one hand, "open up territory and expand the territory"; on the other hand, it is "intensive farming".

Lu Xiaojiang disclosed that this year, Gao Er Pu will enhance the terminal sales performance fully, "we will introduce a domestic top retail Auxiliary organization, through the single shop supervision, the field teaching and so on, carries on the retail training in the national each region terminal, fully helps the terminal to enhance the retail business achievement.

In addition, in the 2012 market development planning release, the universal promotion of the fourth generation terminals will also become the focus of the future work of Gao Er PU.

Gao Er Pu marketing manager Lin Si said that the fourth terminal of the Gao Er Pu is the standard terminal after the pformation of Gao Er PU. With the establishment of the new location of Gao Er Pu, the new terminal image will fully demonstrate the new positioning of Gao Er Pu's exquisite and elegant.

The new positioning, brand new image and brand new product will lead to a new journey.

Up to the wind, Gao Er Pu will take the fashion of casual men's clothing.