Children'S Clothing Will Enhance Brand Value.

February 25, 2012, Fogg Ping, Foshan

Reporter: Hello, Deng Dong! First, congratulations on the success of the 20th anniversary celebration of the fashionable children's clothing.

Deng Dong, the 20 year is a milestone worth remembering! What is the belief or strength to support you all the way?

Deng Dong: as a matter of fact, the company has always been adhering to the principle of people-oriented, integrity and fairness.

The company takes care of employees from life to work and lets their employees feel at home.

The most gratifying thing is that on the way of 20 years of development, the company stumbled and stumbled. There were bitterness, tears and joy. But the employees never left behind, but accompanied the green frog emperor through many frustrations and perseverance.

And our partners, all of whom are heart to heart and share weal and woe, just to achieve a goal.

Reporter: "green frog emperor"

Deng Dong: Children's clothing industry has great room for development in the future. We will welcome the 80 and 90 after the birth boom, and their consumption concept tends to be fashionable, so the future of the company is also developing in this direction.

Because the design team of "Green Frog Prince" is at the core of executive director Mr. Deng Qingyun, it is precisely because of his strong sensitivity to fashion trends that it plays a very important role in the design direction.

The product style of the frog is far ahead of the whole field of children's wear design.

And Mr. Deng Qingyun, executive director, has made our products close to market demand by virtue of his unique insight into the market.

So we are confident that the brand of "green frog" will be more competitive in the market.

Reporter: how will "Green Frog Prince" cope with the growing competition in children's wear industry?

Deng Dong: we need to constantly enhance the brand's image and popularity.

And has officially worked with CCTV, in April 2012 television advertising, through the television media, network and other channels for a full range of brand communication.

We also organized a series of activities such as parent child activities, intelligence competitions and so on with education, women's federations and social organizations. Through activities, we can make our consumers know more about the green frog emperor, and the more they love the brand.

In addition, focus on the image of the middle end of the continuous pformation, and strive for visual effects.

The image of the middle end attracts consumers' eyes and stimulates their consumption desire.

Enhance the added value of our brand.

Resource integration

Reporter: the scale of the company continues to expand, business continues to grow, and also reflects the loving corporate image in the society. So how does Deng Dong understand "charity"?

Deng Dong: my understanding is that after doing it, we do not ask for repayment, and sincerely do charity work.

What is the name of the green frog emperor? His brand meaning is full of love, love can move everything.

When the company grows and expands, and when it has a certain influence on society, it brings more strength and establishes the "children's Charity Foundation" named after the emperor's son. It can help the children who are out of school, and the ultimate goal is to repay the society.

The whole company is working hard to achieve this goal.