Zhao Huizhou: The Product With Soul Is The Best.

"Notify everyone of the meeting in the afternoon."

Zhao Huizhou, the chief designer of Yi Hui, immediately switched his thoughts to interview with reporters.

2011 is a busy and colorful year for Zhao Huizhou, from Beijing international fashion week to Harbin international.

Pursuit of perfection and shaping fish temperament

Yi Chi Hui uses the cutting-edge and internationalized fashion vocabulary to explain the Oriental aesthetic concept and clothing connotation, and explains the Oriental spirit of temperament with the spiritual totem of fish culture, creates intellectual women in fashion, reading women from the spiritual beauty inside and forging the brand style of "simple nature, fashion taste and atmosphere", bringing people's quality of life improvement and change.

The idea of Yi Hui is that your temperament can be read.

Yi Hui conveys the Oriental temperament. This spirit of the Orient emphasizes more on a sense of form and pattern. It does not lie in a certain form of Orient, but also in perception.

"We want to express our understanding of design or the understanding of fashion with temperament language."

Zhao Huizhou interprets Yi's philosophy of design.

Every brand needs to precipitate its own ICON (idols). Zhao Huizhou believes that the brand needs precipitation and needs history. When people pursue a spirit or an idea, they must insist that products can only be penetrated through this idea until there is a higher level. Therefore, Yi Hui will always pursue the elegant temperament of the fish and emphasize the restrained and low-key nature of the fish.

At the same time, the temperament of fish is not only the carrier of design, but also the spiritual carrier of Yi Hui, and it is also the expression of designer's mood.

Emphasize the temperament of fish, more emphasis on understanding and inheritance of temperament.

Zhao Huizhou said, "I think a good product must have a soul. It must be not only confined to one detail of the product, but rather a spirit to infuse the product."

In life, Zhao Huizhou is a person who pursues perfection and loves life, so he pays attention to many details.

This character is also reflected in the design, the style of Yi Hui has always stressed the low-key elegance, low key two words implied that many articles need to be written in detail.

Every year, the color is the main color of DNA, which is beige, white and nude, and makes some subtle changes with the trend of the season, forming a unique symbol language.

For example, in pure or single color, through the impact of fabric texture, the single color is not monotonous, or the traditional hand hook pattern is expressed in modern way, hand hook flowers, and stickers on knitted fabrics.

In the past 2011 fashion ceremonies, Zhao Huizhou designed the dress for "crossing blue and white flowers" to make reporters fresh and refreshing.

Zhao Huizhou introduced, "in terms of tone, I used deep blue to show the maturity and introvertion of women.

This color is chosen because it does not want to be too traditional and Chinese style, but is also a neutral neutral color that Yi has always liked.

Combined with the elegance of the blue and white pattern, the three-dimensional sense of composition, the clear structure, and the clear and distinct features of the characters, the appropriate extension is made. The flower pattern is removed and diverged, and the layers are made to be eclosion and then decorated with sparkling crystals.

The upper body ribbon ribbon structure with elegant graceful pendulum and small tail shows feminine beauty.

Another piece of design for the neckline is a bold overturn of the blue and white dignified device. It has made an asymmetrical design. The single bow design is simple and exaggerated, and lines are painted on the blue and white pattern with silver thread.

These details add a lot of fashion color, and a hint of elegance.

Beautiful task creates unlimited possibilities for wool

Recently, The Woolmark Company (International Wool Bureau) worked closely with Yi Hui Hui to show women's infinite charm in movement.

Yi Hui made the wool's natural softness and plummet comfortable characteristics to the utmost, adopting more natural design and soft contour.

Natural wool fabrics have always been the favorite of the fashion industry.

Yi Hui's design extends the hard temperament of military style, rubbing into modern fashion.

Low profile black gray tone, through texture and material collision, to highlight the designer's perception and skills.

Neutral trim and simple design details, knights shorts, high necked blouses, hack Empire style long coats, and silhouette elegant knitted windbreaker, inspired by the sweet simplicity, make the series more refined and elegant, with feminine beauty and style.

One of them is elegant wool, small evening dress and single dress, and all kinds of hand-made flower plates are integrated into a variety of wool fabrics. It shows a rich sense of hierarchy, and combines the techniques of flowers and drilling to make low-key luxurious elegance bloom.

When asked about the design inspiration, Zhao Huizhou recalls, "when I was in Australia's tropical rain forest, the flowers there gave me inspiration.

The trees and grass in the tropical rain forests, especially the shrubs of their sense of texture, are very impressive.

So when I chose the fabric this time, I chose a thin texture of lace and a blend of silk like wool.

This cooperation provides both sides with opportunities to learn, and it is also a great challenge for designers. "The biggest challenge in the design process is the texture of wool, besides warm feeling, I also want to express the feeling of elegance and elegance, so when choosing fabrics, I choose a texture that feels like silk.

Zhao Huizhou believes that Woolmark is a guarantee of quality. This cooperation has also brought many inspiration to her. Her trip to Australia has given her a sense of happiness, warmth and sunshine, which will also be applied to its 2012 autumn and winter plan.

The products of 2012 will be more applied to wool materials. Besides the coat, windbreaker and knitted products, wool can also be used in clothing, scarves, accessories, accessories and other categories.

In 2012, Yi Hui will usher in his 15 birthday. Just like Zhao Huizhou's attitude towards life, Yi Hui Hui will "live healthy and independent, rather than drift with the tide, without his goals and direction."

15th anniversary of Yi Chi Hui will not compare with scale or strength, but rather hope that people will see "fish temperament" style clothing when they do not need to see LOGO.