"Four Deficiency" Restricts The Development Of Garment Industry In The Song Dynasty

Thousands of years ago, Emperor Yan Di, the ancestor of Chinese civilization, once made "the treatment of linen for cloth and made clothes" in the land.

Thousands of years later, the people of Zhuzhou created a miracle of clothing - the annual turnover of the garment was nearly 30 billion, the size of which ranked second in China's ten largest apparel market.

However, after 30 years of development, it has encountered bottlenecks in its development: lack of design and research capabilities, lack of brand awareness and imperfect personnel training system.

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The way of garment wholesale and retail is in urgent need of pformation.

Kang Jianle, general manager of golden crown clothing culture media building, said, "going further according to the current mode will definitely come to an end.

The fundamental way to solve the problem is to find the "cultural soul" of the clothes of Lu Song.

From the "backpack bag" along the line, to the germination, formation and maturity of the professional market, for 30 years,

In a series of fission, we should continue to be bigger and stronger.

Today, there are 30 thousand households in the Ru song dress city, employing more than 10 employees, reaching more than 150 passenger and freight lines across the country. The commodities have been radiated to more than 20 provinces and more than 230 counties and cities in the whole country, and have established trade and strategic cooperation with Southeast Asia, Africa and Western Europe.

At present, there are more than 4000 garment processing enterprises in the industrial cluster, more than 50 kinds of textile enterprises, more than 100 thousand employees, more than 1000 registered clothing brands, and successfully developed 10 famous trademarks such as "Yu Nu" and "Qinghai Tibet velvet".

Despite its reputation, it has been stuck in the low-level manufacturing stage of OEM production, and its brand development is slow.

Ye Tianyi, deputy director of the market Management Bureau of the Lu Song District, once wrote that the reason for restricting the development of the clothing is that "four lacks", that is, lack of leading brands, driving power, lack of supporting materials for garment accessories, lack of "matchmaker", difficulty in going to the market, and lack of personnel training system.

We must work hard in the supporting system such as brand, design, service and industrial cluster, so that the garment industry in Zhuzhou can establish a higher industry position.

In Kang Jianle's view, even though some of the clothing brands of Lu Song dress have been produced, the aggregate effect of the overall market brand has not been fully realized. Nowadays, the market is changing rapidly.

To coincide with this, Yang Donghui, vice president of the China Textile Industry Association, said in an interview with the media that the effective allocation of resources, the development of the market, the construction of logistics system and the soft environment, and the cultivation and construction of brands are important aspects of the upgrading of the garment industry. It is also the direction for the Zhuzhou apparel industry to undertake the upgrading and upgrading of industries.

Paying attention to brand building and realizing industrial upgrading has become the consensus of the industry.

"Four deficiency" restricts the development of garment industry in the Song Dynasty

"Cultural golden crown" is ready to come out

In February 4, 2009, the State Council passed the "textile industry adjustment and revitalization plan", emphasizing that the textile industry is the traditional pillar industry and important livelihood industry of our national economy, and it is an obvious industry with international competitive advantages.

The Zhuzhou municipal government has also made the apparel industry one of the six pillar industries to build hundreds of millions of industrial clusters.

In 2011, the annual turnover of Zhuzhou's clothing industry was nearly 30 billion yuan, and the plan was to achieve 100 billion yuan in 2020.

Kang Jianle believes that if we want to achieve the above goals, we must find out our own "soul" - the clothing culture of Emperor Yan.

According to Shi, Yan Di is the ancestor of clothing.

In other words, Zhuzhou is the home of clothing. We should promote and carry forward the tradition of Zhuzhou people wherever we go.

Kang Jianle said.

From the very beginning, health began to build the golden crown clothing culture media building, aiming at "carrying forward the spirit of Yan Di, mining the culture of Yan Emperor, and creating its own cultural characteristics for the dress city of the Song Dynasty".

For this reason, the golden crown is committed to carrying forward the spirit of Yan Di, promoting the culture of Yan Emperor and creating "cultural golden crown".

The same is true for enterprises. Cultural enterprises often get more resonance, and cultural products go farther. "

This is the concept of Kang Jian le.

The spiritual core of Yan Di culture is innovation. The criticism of Zhuzhou's clothing industry lies in the shortage of research and development, and the lack of brand names.

The golden crown must be made in Zhuzhou and created in Zhuzhou.

To this end, golden crown and China Textile Industry Association, set up "China spinning Central South Design Center", attracting a group of outstanding fashion designers to enter, to provide them with clothing design studio.

Through this design center, golden crown can strengthen its contact with the world clothing design association.

"Culture golden crown" has also been favored by the market.

As soon as the investment was launched, the major operators surged "golden crown".

At present, the brand of women's wear registration has exceeded two times the actual capacity.

The fur market on the four and five floors has been filled in just a week.

"Lu Song dress city is located in the birthplace of the culture of Yan Di, which is a cultural trait and regional characteristics that no one can copy. The mission of the golden crown is to connect and inherit the cultural tradition of Yan Di clothing, and to develop a new way for the development of the clothing of the Song Dynasty."

Kang Jianle said.

Establishment of Yan Di Dress Culture Museum

At present, there is very little research on traditional clothing culture in China, and the current young people only know what fashion Milan and Paris have, what luxury brands they have abroad, but they do not know that Chinese traditional dress culture is extensive and profound, and the inheritance of traditional clothing culture has been faulting.

Based on this, Liu Xiaowu, deputy to the National People's Congress of Zhuzhou, put forward the proposal on establishing the Research Institute and Museum of Chinese Yan Di clothing culture.

He mentioned in his suggestion that the development of the clothing industry must rely on the culture of clothing, which is not limited to design, production, sale and profit. It is more important to establish the brand of clothing culture, integrate the traditional national costume culture with modern clothing culture, and enhance the cultural "soft power" of the clothing industry.

The vision of Liu Xiaowu's vision will be realized in the golden crown.

It is reported that before the National Day this year before the completion of the golden crown clothing culture media building, the country's first "Yan Di dress Museum" will emerge as the times require.

"We need to know the origin, evolution and changes of Chinese clothing, and to experience the charm of dress culture, let's go for a walk."

Kang has sent an invitation to the general public.

He said that the museum is a good place for leisure and sightseeing, or for Zhuzhou people to inherit and carry forward Yan Di culture and Zhuzhou spirit.

"Only knowing foreign fashion, I do not know Chinese clothing culture, this is the lack of national self-confidence, we need to regain national self-confidence."

Kang Jianle believes that the key to the Chinese culture is profound and profound. The key is not to settle down, do not systematically sum up, and do not carry forward effectively.

And the main purpose of creating the Museum of Yan Di dress culture is to promote the culture of Yan Di costumes and enhance national self-confidence.

When Kang Jianle exchanges with foreign insiders, he also talks about the six words of "Yan Di dress culture".

"The leading position of clothing is occupied by the west, but China is the birthplace of dress culture. We should enlarge Yan Di's clothing culture and lead the world trend.

Although this road is very difficult and very long, it will eventually take that step. "