Loving Father'S Day Promotion Is Coming, "His Economy" Is Heating Up Ing

Coming

It is a good opportunity for everyone to express their thanks to the father. The supermarkets in the major department stores will certainly take the opportunity to launch promotional activities for the festival.

What surprises will we have this weekend?

Since the summer holidays, festivals have been going on. Every weekend, the major department stores have held many promotions in the name of festivals. On this year's father's day, the reporters learned from the shopping malls and marketing departments of all major shopping malls that although the "father's Day" is only a small festival, the promotion efforts and scope are far less than the previous women's day and mother's day.

But in order to increase the customer's attention, it will even start the promotion period from the previous Saturday, and advance to Thursday and Friday.

However, unlike previous women oriented activities, some activities may not be the banner of father's day, but they will be combined with the categories and forms of consumption that men like to consume.

In fact, with the approaching of father's day, the "economy" of Jiangcheng's major shopping malls began to warm up 1 weeks ago. Many businesses have launched a "father love family" brand, and the discount activities for men's and men's shoes are also quite strong.

In the department store, the most obvious thing is to enjoy all the benefits.

There will be a lot of concessions.

On father's Day activities, shopping malls are classified as men's wear, men's shoes, men's skin care products, leather goods and bags.

There are mainly three types of Discount: a certain amount of consumption, a discount on the original price of the goods, a discount on the discount, and a full shopping gift.

Buying cosmetics in Wuhan square (including 1 men's products) 2800 yuan to Rothschild Baron Lafite legend Bordeaux production red wine 375 ml 1 bottles, and the new world department store Wuchang shop full 300 yuan can get father breakfast bowl, full of tea kettle set, portable tea set.

In addition to father's Day activities, the start of the European Cup has also provided an opportunity for businessmen to create opportunities.

Wuhan International Plaza launched the European Cup micro-blog big guess and live soccer KO challenge, so that football fans and fans can get fashionable digital gifts after watching.

As father's Day approaches, children begin to think about giving gifts to their father, and businesses are also thinking about the needs of their customers.

Recently, the Fiyta special shop launched the personalized blessing language custom service, attracting many customers.

Reporters learned at the World Trade Plaza that many customers chose the classic brand watch with a price of more than 3000 yuan, and ordered a "father's eternal love, life safety", such as "Song Sheng, Lance Xin".

During the father's day, Wu Shang World Trade Plaza also started the "good father" activity, in addition to a variety of discounts, there are also interesting field activities.

In addition, Hankou district's Dayang department store Zhongshan store, new world aviation road center store, Wuchang's Asian Trade Plaza and other shopping malls also have related father's Day activities to give back to consumers.

Although there are many

However, father's day seems to be restrained in comparison with the hot consumption scenes on Mother's day.

"Even on holidays such as father's day, the theme of shopping is still women."

According to one industry insider, the traditional Chinese concept is usually "strict father and loving mother". Many people think that fathers do not need emotional care.

Therefore, the effect of father's Day promotion is not as good as that of mother's day. "In fact, with the fine and warm love of a mother's love, father's love is deep and restrained. They silently bear the responsibilities of their families, but often are not good at expressing their feelings, but this does not mean that our father doesn't need to care."

So he suggested that children should not forget to prepare a gift for their father, even if it is just a blessing.