Dongguan Dalang Town To Build Wool Textile Cluster Professional Town To Promote Wool Textile Industry Advanced

The thirteenth municipal Party Congress put forward the strategic decision of "accelerating pformation and upgrading, building a happy Dongguan and achieving a high level of rise". It is clear that Dongguan should be built as a model area for structural adjustment and pformation and upgrading. It reflects the objective reality of Dongguan's economic and social development, and points out the direction for the new round of reform and development of the city. It has injected momentum and strengthened confidence.

How to promote Dalang centered

To speed up the development of the cluster, how to break through, how to realize the "two pformations" of the wool industry from product management to brand management, from the production base to the modern wool textile city, and realize the Dalang through two pformations.

I think we must enhance the development power of the wool industry through the following five upgrading actions, and finally achieve the goal of upgrading.

Upgrading of Dalang's wool textile industry will enhance the competitiveness of its products

First, strengthen support and guidance, and upgrade the wool textile industry with policy upgrading.

We will pay more attention to strengthening the guidance and promotion from urban planning and industrial planning.

Industry accelerates agglomeration and expands influence.

First, strengthen urban planning guidance.

To upgrade the wool textile industry in Dalang, we must first strengthen our guidance in urban planning.

On the basis of deepening the development ideas of all previous Party committees, we initially put forward the 211 city development strategy of "integration of two cities and one district": "two cities", that is, to build 10 square kilometers of modern wool weaving trade city, take the Chinese Spallation Neutron Source as the center to build Dalang Science City, and "one district", that is, to promote the core city of 6 square kilometers of modern cities. "Integration" is to promote Matsuyama Koooro integration and achieve industrial docking, complementary advantages and win-win future.

We will further clarify the urban functional zoning through the establishment of regulatory rules, and strive to promote the development of the wool textile industry through the construction of the Mao Textile City.

Two is to improve the basic supporting facilities.

In the near future, we will accelerate the upgrading of the road infrastructure around the Dalang textile industry trade center, and plan and construct the Dalang textile creative industry park. In the middle and long term, we will plan and construct the landmark architecture, such as the Wool Museum, the weaving girl square, the designer community and so on.

The three is to stimulate the vitality of the market.

Explore the market operation of "weaving rendezvous".

Constantly expanding the scale of the exhibition, adjusting the structure of exhibitors, and appropriately increasing the proportion of garment enterprises and brand enterprises.

We will build a large e-commerce platform, vigorously develop e-commerce, and promote the network sale of woolen products.

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Two, we should promote industrial restructuring and accelerate technology upgrading.

Transformation force

Dalang should take advantage of its strong production capacity and good technological foundation to further strengthen the integration of informatization and industrialization and accelerate the realization of the advanced textile industry.

First, speed up the digitalization of textile equipment.

We will further strengthen the subsidy policy for purchasing CNC looms, and encourage enterprises to introduce computer looms instead of traditional mechanical looms.

By 2020, Dalang has built the largest CNC loom manufacturing and sales base in the country, and has become the first choice for industry enterprises to purchase CNC looms.

Two is to accelerate the low-level process gradient pfer.

Adhere to the combination of government promotion and enterprise leading, vigorously implement the gradient pfer of low end process of wool textile industry, guide the production factors to the dominant enterprises, and promote the development of enterprises to scale, brand and information.

Three is to strengthen product market information development.

While adhering to the tangible market, we should vigorously develop wool e-commerce, and strive for in-depth cooperation with Alibaba, Taobao and other enterprises, further improve the local e-commerce platform such as the big wool weaving network, and build a fully functional online wool market, so as to achieve double wheel drive under the line and online.

Three, improve public facilities, upgrade platform, and enhance the cohesion of wool textile industry cluster.

Next, Dalang will accelerate the development of six major public service platforms, such as R & D design, quality inspection, personnel training, information consultation, exhibition logistics and financing services, so as to provide a strong public support system for the development of wool weaving industry.

First, improve the R & D design platform.

We will speed up the three functions of R & D, exhibition, seminar and exchange of China (Dalang) wool textile R & D center, and strengthen the authority and professionalism of Dalang's fashion trends.

Two is to improve the quality testing platform.

Strengthen communication and cooperation with Dongguan standards inspection, and strengthen the quality supervision of wool textile products.

According to the needs of enterprises, expand the service items of Guangdong quality supervision wool inspection station (Dongguan).

The three is to improve the training platform for talents.

Relying on Dalang vocational school, expand the channels of education and training, and carry out multi-level, multi form education and training.

China's (Dalang) wool garment design competition and online wool garment design competition have been well organized, making it an authoritative platform for mining and selecting design talents.

The four is information consultation platform.

We should speed up the improvement of the e-commerce function of Da LAN weaving net, set up professional market on the Internet, support enterprises to develop e-commerce applications, and expand domestic and foreign markets.

The five is the exhibition logistics platform.

Vigorously develop the electronic logistics, speed up the process of information technology in the logistics industry.

Meticulously manage the annual "weaving rendezvous" to enhance the commercial function of "weaving rendezvous".

The six is financing service platform.

Financial institutions and Guarantee corporation are encouraged to provide financing and guarantee for reputable and market oriented wool enterprises.

Support small and medium enterprises financing Guarantee Corporation to accelerate development.

Four, the implementation of brand driven, brand upgrading, enhance the competitiveness of wool products.

We should combine the introduction, cultivation and creation, and vigorously promote the pformation from product management to brand management, and enhance the overall competitiveness of industrial clusters through brand building.

First, introduce famous brands.

With the comprehensive advantages of information, talents, capital, technology and market in Dalang, we should attract more domestic and foreign famous brand products and actively attract more than 10 domestic and foreign clothing brands to Dalang to settle down.

The two is to cultivate Dalang brand.

Actively guide enterprises to carry out brand building, strive to cultivate 2-5 famous brands every year.

The three is to promote regional brands.

In order to enhance the comprehensive value of the regional brand, we should strengthen the planning, promotion and operation of the regional brand.

Four is to promote brand incubation.

We will vigorously promote the construction of the fashion design and creative area of the fashion department and accelerate the entry of contracted institutions and enterprises.

Make the creative area gradually become the incubator of wool weaving brand.