Home Textiles Attack Gift Market, Can It Be Used As "Ivy"

With the continuous development of social economy, people's living standard has been continuously improved.

The replacement cycle shortened, resulting in sustained demand.

Compared with the products such as tobacco and wine, digital products, home textile brands really get involved in the gift industry much later, but home textiles gradually tend to be gift oriented, but they quickly become hot new favorites.

In just a few years, sales of home textile gifts have risen to about 20%~30% of gift companies' sales.

Such a large market has created unlimited business opportunities for the development of home textile gifts.

Whether it is Beijing, Shanghai or Shenzhen's gift show, more and more home textile enterprises have broken through the traditional home textile exhibition thinking, and have established close communication and cooperation mode with the gift exhibition. Home textiles is undoubtedly the shining star behind home appliances.

However, in the trend of intense pursuit of "new" and "special" in the gift market, it is particularly urgent and important for the home textile industry to highlight its advantages and avoid disadvantages.

Liang Hua, the gift manager, describes the current performance of home textiles in the gift market with "no warmth and no fire".

He said that in the major gift fairs, the domestic textile industry's "intense enthusiasm" seems to have passed, and the popularity is slightly more general.

The exhibition is an important vane for the development of the industry. Although it can not be fully predicted, it can also be seen.

"After all, enterprises can not give employees the same kind of benefits for many years, and there will always be many kinds of gifts mixed together, so no one can become the" victorious general "in the gift market.

A glass container sales director said.

Although there are some obstacles in reality, it is also feasible for home textile products to "germinate" in the gift industry.

Nowadays, more and more gift companies play the slogan of "healthy home textile gifts", emphasizing the concept of product health.

Healthy home textile gifts are undoubtedly the winners in the gift market.

Once the major trend of gift demand is formed, choosing healthy home textile gifts and enjoying a new realm of healthy life will deeply affect the mainstream of the follow-up market.

Secondly, binding with building materials, home furnishing, wedding and other industries is an effective way for home textile products.

The coexistence of buying furniture, delivering bed products, bed and bed products will bring new business opportunities.

At the same time with

The combination of photography, diamond ring and gold ornaments is also an important opportunity for wedding home textiles, which extends the concept of wedding and expands the epitaxy of celebration.

Thirdly, home textiles products can explore differences in channels with household appliances.

More and more supermarkets and chain stores appear on the list of home textile products.

The organic combination of automobile, finance and other industries will also expand the home textile gift market for a larger dimension.