Children'S Home Textile Market Brand Lacks Future Market.

Our country Home textile industry Up to now, there are more than ten years of development history. However, the home textile has not been greatly developed. There are few brands of children's home textile products specially sold in the market.

Usually infant products are centralized, unified sales, lack of industrial segmentation. In the children's products section of the shopping malls, Children's wear The proportion of toys sold is far more than that of baby home textiles.

Shopping mall responsible person said that the mall does not pay much attention to baby home textiles, because there are few brands that specialize in the field, such as the famous brands such as Li Ying Fang, which cover all kinds of baby products, from clothing to home textiles, to bottles and other daily necessities. Store salesmen are often asked by consumers how to buy more bedding. Because shopping malls offer fewer products and are usually expensive, some parents choose to buy cloth and make them.

In the field of home textile professional market, those mature home textile brands with good reputation and large market share are rarely invested in the production of home textile products for infants and young children.

A few years ago, some brands had made baby cots in the short term. However, due to low returns, they quietly withdrew from the field. Since then, there are not many people competing in the home textile market.

In fact, there is a great market demand for baby textile products. President of China Textile Association Yang Zhao Hua China has 6 million newborns every year. Because babies are delicate and fragile, they need a wide variety of pillows and pillows. Some families even have to prepare more than ten kinds of home textile products, including sleeping bags of various sizes, blankets and blankets for various materials, and pillows suitable for infants' head development at different times. These products will cost thousands of yuan, so the annual household textile market should be 2 billion 500 million yuan.

In fact, it is not difficult to enter the home textile market for infants and young children. As long as we have a good grasp of the quality, consumers will naturally be willing to pay for the products.