Clothing "Private Custom" Gradually Rising A Suit Of Clothing To A Car.

How long have you been to the tailor's shop to make clothes? Or have you never been to the place where piles of cloth and salesmen take a ruler to paint?

People slowly forget the industry, but it has not disappeared, but ushered in a new scene.

In recent years, clothing "private custom" has gradually risen. It mainly serves urban white-collar, urban upstart, exquisite taste and personality. These people have money and leisure ability, and the price of clothing purchased is between 2000 yuan and 100 thousand yuan.

Price

2000 yuan to 100 thousand yuan a piece.

Mr. Zhang, 32, is a successful businessman, but he always finds it difficult to buy shirts.

He was 1.78 metres tall, with a slim figure. He bought 175 clothes, short sleeves, 180 clothes, and sleeves, but his clothes looked large.

A month ago, he walked into a custom clothes shop on the three road and made two sets.

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His requirement is that the sleeves should be long and the collar should be strong.

In his view, a set of finished Western-style clothes, no matter how standard, good quality, and big brand, is not satisfactory because it is not made of tailored products, and private custom is free from these troubles.

He felt the service was good, and he recommended the clothing store to his friend.

Yesterday, at the Longqing Qingyuan store, nautical Road, the attendant said that most of the people who came here were successful people. Many of them were middle-aged. They had "army belly and beer belly", and custom made clothes could cover up these shortcomings and fit perfectly.

The price of their clothes is between 2000 yuan and 100 thousand yuan.

After the customer enters the shop, the waiter will ask the customers' preferences. The designer recommends appropriate fabrics, models, colors and so on according to the customers' figure, occupation and age.

Manhattan's private custom clothes hall, the general manager of the British GOODWOOD life hall, says that the price of their clothes is between 2000 yuan and 20 thousand yuan. After measuring the volume, they send the personal data of their customers to Hongkong custom clothes.

They will also take photos of the front and rear sides of the head for customers, so as to make clothes for Hongkong.

Now, the main business of the private custom hall is male.

There are many shirts and dresses, as well as skirts and other garments.

Characteristics

Tailoring personalized LOGO in clothes only

"A custom made garment, worth 100 thousand yuan, can buy a car."

Ms. Li is very curious. How exquisite is the custom made clothes?

In the private custom clothing Hall of the British GOODWOOD life hall, the reporter saw a suit, you simply can not find the LOGO of the clothes.

There are "ZZY" signs in the clothes and cuffs on the right side.

Ma said that this is a custom made by Mr. Zhao.

"Some people do not like others to see their own brands, so that we can make a personalized LOGO in their clothes for identification."

Long Qingxiang President Guo Rui said, LOGO can be its own name, or it can be customized according to the different needs of customers.

In addition, customized clothing, from fabric to style, embodies customized details.

In Long Qingxiang, in high-end fabrics, they specially selected Italy, Australia and other precious wool as raw materials, containing ultra-fine wool camel hair, its softness and elasticity far more than cashmere.

Nationwide, the most expensive camel's suit has exceeded 100 thousand yuan.

Long Qingxiang used micrometers to calculate the yarn fineness of custom tailored fabrics. The yarn fineness is generally less than 15 microns, and the fabric is extremely exquisite.

When the customer selected the fabric and measured the data accurately, dozens of backstage teams began to operate orderly, and the meticulous clothing process was also removed, and meticulous style was arranged.

"A tailored suit from material selection to final completion has to go through 406 processes and manually sew more than 10 thousand stitches."

Guo Rui said that the dress made is unique. It usually takes 20 days.

As long as a garment is made in a private clothing shop, the customer's data will be saved.

Next time a customer can make a phone call even if he is not in the store.

In recent years, low-key luxury has become a trend. Logo free handbags and hidden patterns of men's bags have become the new trend of LV pursuit.

GUCCI (Gucci) has already made a good progress in reducing the production of "double G" Logo products, and has obtained quite good market returns; Burberry (Bo Baili) announced that it should remove the logo grid pattern on nearly 80% of the products.

Consumer group

There are many houses.

Customize a dozen clothes at one time

A set of clothes is about 100000 yuan, which people are customizing?

Guo Rui said she once met a customer who attended different occasions every Monday to Sunday, so she made 7 sets of different styles of clothing.

People who make clothes in Ma's clothing store are also high-end successful elites, who are over 30 years old and are the main force after 70.

One customer, because he had too many houses and he preferred to buy Shirts, ordered a dozen shirts at one time and put them in separate houses.

When he goes to live in a house, he can always put on a shirt.

"Business white-collar, private business owners, some of the more special people, or married people, come here to spend more."

In this way, Guo Rui can see that people who have a happy wedding custom make up 20% of the consumers.

One industry insider said,

People are very strong in economic capacity. Some people make hundreds of thousands of hands at a time.

Most of these people used to be international clothing brands. Now, with the increasing recognition of customized clothing brands, they gradually become fans of custom clothes.

15 years ago, Ma's private clothing house opened in GOODWOOD, England. So far, many fans have followed it.

"Some ladies customize them when they wear M clothes when they are young, and now they wear XXL clothes, which are still custom-made here."

In Ma's string, some people who are overweight or overweight are more likely to make clothes.

Men, more than 1.90 meters tall and about 1.65 meters, and women wearing XL or xxL or even xxxL, the probability of custom clothes are relatively high.

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Market capacity

There are about 3 hundred million market in Henan.

What is the profit of such a high priced private tailored garment? What is the development of Henan's market?

Media reports said that in the past two years, Shenyang has also been blowing up the custom of private clothing. Usually a private custom made garment has a profit of 50%, but in a successful case, if it changes back and forth, the profit will probably shrink to 30%~50%.

According to one industry, in fact, the gross profit of private custom clothes is equivalent to that of brand clothing.

According to Ma's string, the custom garment industry has developed more rapidly in recent years, at least by 15%.

However, this group is still a very small group.

Guo Rui remembers that when Long Qingxiang was founded 17 years ago, the price of a dress was 400 yuan. Now, tailor-made has gradually become a symbol of status.

According to the insiders, there are also four or five relatively large customized enterprises in Henan.

Roughly calculated, the market volume of Henan clothing customization can reach 300 million yuan.

News 1+1

What custom services do you have?

How many private customized services are booming in the market?

From the most popular private custom clothes, to custom bags, jewelry, and to the rarely known private housekeepers and private bodyguards, the scope of private customization is wide. As long as you have needs, private customization can do everything possible to satisfy you.

Media reports said that last year, the nation's first luxury private custom cinema appeared in Beijing. The studio aims at the high-end business viewing crowd. Its entry fees range from 100 thousand yuan to 1 million yuan, even Kaige Chen is a fan of it.