WTA Finalists Finalized The Official Partnership, Hongxing Erke Signed An Agreement
WTA ( Women's Tennis Association As the world's leading women's Sports Association, today formally with the Chinese clothing brand. Erke Sign the agreement. According to the agreement, Hongxing Erke, as the official partner of the WTA finals, will provide clothing support for all the on-site staff of the prestigious WTA year-end Finals held in Istanbul, Turkey in 2012 and 2013.
Under the terms of the agreement, Hongxing Erke will provide clothing sponsorship for all field staff including the referee, the border guard, the caddie and the television production team in the autumn of October. In addition, Hongxing Erke will be allowed to develop a quality joint brand product line around the quality resources of the WTA year-end finals. Each year's WTA finals will include eight top singles players in the world and four best doubles players competing for the championship with a total bonus of up to $4 million 900 thousand.
"We are very happy to form a partnership with Hongxing Erke," said Stacey Aleister, chairman and chief executive of WTA. "The annual WTA finals are not only a stage for WTA top players to compete in tennis courts at the end of each season, but also an excellent opportunity for Hongxing Erke to show its brand image to audiences all over the world."
Wu Rongguang, chairman and chief executive of Hongxing Erke group, said, "Hongxing Erke is a clothing brand advocating" young, fashionable and sunny "lifestyle. It has been conducting deep marketing in the field of tennis for many years, and has participated in many international tennis competitions including the Australian Open tennis tournament and ATP1000 masters competition. At the same time, it has also collaborated with many famous tennis players. For Hongxing Erke, tennis is not only a sport, but also the best interpretation of our brand culture. This cooperation with the WTA year-end finals is another excellent stage for Hongxing Erke to display the brand image to the whole world.
In recent years, Hongxing Erke has been widely adopted. Sports events Sponsorship to enhance its brand awareness, marketing strategy from sponsoring Olympic athletes to football teams, has increasingly tilted to the field of professional tennis. Since 2009, the company has signed a sponsorship agreement with tennis players including Vic Meyer, the famous American General Kim, and so on. As the official clothing partner of ATP Shanghai masters from 2009 to 2013, Hongxing Erke is now officially signing a cooperation agreement with WTA, which is another strategic milestone from its booming Chinese tennis market to the international stage.
Hongxing Erke had a good grasp of the opportunity to join the WTA finals. The 2011 WTA finals, jointly named by Paris bank and Turkey economic bank, proved to be a great success. This is the first year since the end of the WTA finals in Istanbul. A total of 87763 fans have been watching the games, setting the highest record in the 12 years of the WTA finals. In addition, a total of 22 international television media, including China CCTV, live more than 500 hours on the WTA year-end finals, with a range of up to 164 countries and regions.
Tickets for the 2012 WTA finals are now on sale. Viewers can buy them through the Biletix official website www.biletix.com or at the Biletix ticket counter in Turkey. The 2012 WTA finals will be held in from October 23 to 28, 2012.
Hongxing Erke group, founded in 2000, is a leading brand in China's apparel industry. With the wide influence of brands and high quality products, Hongxing Erke products have been sold in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, and have been widely recognized internationally.
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