Intertextile Combines Fashion Alliance To Create New Value For Enterprises

If you see the high-end professional exhibition in the fabric industry in October this year, interTextile, you can see that the audience is concerned not only with the dazzling and colorful fabric products on the booth, but also on the fabric fashion and fashion conference held at the exhibition site. Don't be surprised. This is a new highlight of this year's fabric exhibition.

Fabric is made after all. clothing In order to make the professional audience more intuitive to understand the product performance and the finished product effect, let the professional buyers have a better understanding of the fabric selection. More importantly, the display of products and brands through fashion conferences is a test to release the comprehensive strength of the brand idea, development strength and fashion degree of enterprises. Only a fabric enterprise with strong brand concept and product development strength can complete a successful conference. Therefore, the fashion show will be released in October this year, and will become the stage of the strongest strength of China's fabric industry.

Intertextile joined hands with China Fashion alliance to support Chinese fabric brand.

As we all know, Intertextile fabric exhibition is the largest and largest in the world. Textile industry One of the events is a platform for textile upstream brands to provide business transactions, fashion trends and fashion show. There are more than 3000 domestic and foreign exhibitors and over 60 thousand professional spectators. The China Fashion alliance with Intertextile is jointly sponsored by China Textile Information Center, China clothing association, China Fashion Color Association and national textile product development center under the guidance of China Textile Industry Federation. It has been known as "China fashion culture dissemination national team".

In October this year, the two big strengths jointly presented the new highlights of the dynamic fashion conference for the industry. On the one hand, it would enrich the form of upstream and downstream docking, and strengthen the trade function of the exhibition; on the other hand, the two sides of the industry with profound background also hoped that through this new measure, the strength of the fabric industry strength brand could better display itself in the industry and downstream customers, and put more outstanding Chinese fabric brands on the surface of the water, combined with the planning of national and industry brand development, and promote the development of brand building in the industry.

Multi dimensional development, creating new value for exhibitions and exhibitors.

"The cooperation between the fabric exhibition and the fashion alliance will create unprecedented new values for the exhibition and exhibitors," said Xu Ying, executive vice president of the textile industry branch of the China International Trade Promotion Council. In his view, the new value will be reflected in three aspects.

First is the promotion of professional value. The appearance of the fashion conference will enhance the professionalism of the exhibition to lead the fashion trend. The fashion conference, led by the excellent brand, will match the original static fashion trend release area of the exhibition, and make up for the defects of the original static publication, such as the insufficient effect of the static publication on the fabric product, the ineffective garment effect and so on. The trend of the season will be more fully and richely deduced. From the raw material, color, fabric to the style and style of the garment, the audience can get more design inspiration and development ideas.

Next is Commercial value Strengthening. The entry of dynamic fashion conference makes exhibitors have more rich forms, more direct effect and broader customer level. The organizers of the event agreed with each other on the significance and role of the cooperation and attached great importance to the issue. The high quality publishing companies and products will meet more than 60 thousand high-quality professional spectators from more than 100 countries and regions, which will definitely promote the business effect of the exhibition.

The third is to promote the growth of value. Professional exhibitions have always been an important platform for enterprises to carry out professional promotion. InterTextile fabric exhibition is the leader of many professional exhibitions. It is a promotional position that textile enterprises can not give up. The dynamic fashion conference will provide a new and higher level of choice for exhibitors. Fashion promotion is not only a product of enterprises, but also a multi-level presentation of enterprise strength, brand concept and corporate culture. Therefore, the promotion effect for enterprises will undoubtedly greatly increase.