Men'S Clothing Industry: Speed Up Adapting To The New Rules Of Supply Chain
The reduction of foundry orders is an inevitable compromise for the generation and business sector. For brand enterprises, it is more feasible to make "less money".
This is the evolution of an industry.
With this kind of "evolution", the "rules of the game" are changing quietly between suppliers and downstream suppliers and downstream brands.
"You can get 100 more and 300 more."
Put down the phone, Shishi H clothing business owner Chen general heart is very not taste.
Such a helpless bargaining is the last step for him.
As a sales agent for domestic brands, Chen's 300 pieces are the lowest orders he can afford at present. In the past, a SKU (single monochrome) is usually 1000 orders.
Suffering words: "foundry" enterprises are affected.
"Our OEM enterprises seek cooperation with brand enterprises. Sometimes they are" chicken and chicken, "
It is possible for us to thrive in brand enterprises.
"For the role of OEM, these two years, Chen has a deep feeling.
Chen's H business was once the main representative of the P brand. In the early years, when the P brand was still in the air, Chen's life was steady.
However, when the P brand went downhill to the close, Chen Zongcai was shocked, "we were a grasshopper on a rope."
"
"Originally, the decline of P brand is no big deal. We are also doing brand enterprise OEM at any rate, and the quality is also good.
Who knows how to live in this year? "Chen's" this year "is indeed the same as the past years.
Gloomy since the second half of last year.
Clothing market
Many people in the industry generally think that this year is not the same as before. They are still enveloped in the haze of "inventory door".
"After May, the situation is clear this year.
"Mr. Lin, who is engaged in the garment industry for more than ten years, has known the ordering situation of many enterprises. After that, he said," affected by last year's inventory door "and the current economic environment, agents and franchisees generally lack confidence.
Except for enterprises that are in a period of rapid rise, the order volume of almost all brand clothing in autumn and winter is down compared with last year, including the brand clothing of the first line, and the 234 line brand clothing is much less to say.
"
"If the development is fast in the past few years, the brand enterprises will rush to the delivery period, and they will also accept the new generation of business and industry.
In such an era, brand enterprises usually only seek the cooperation of generations that have been cooperated for a long time to stabilize their survival.
"Chen is very helpless about this. The old club has closed down, and the new customers are also having a hard time." Chen has to reduce the order quantity. "On the one hand, he can cooperate with those smaller businesses, and on the other hand, he can make some small bills left by big brands.
"
Even if he was not forced into a dead end, Chen was still very sad. "It's not that I want to make money without making money."
For so many years, men's clothing industry has been reluctant to do small bills for a reason.
To do small bills, workers' wages should be raised. I can not make money and give more workers, but the key is upstream.
"
Mr. Chen's difficulties from upstream are understandable to OEM companies.
Hong Wenxie, chairman of Warren's family, a leading brand OEM, calculated such an account: "suppose that the cost of dyeing and finishing of one yard cloth is 2 yuan, two hundred yards is 400 yuan, and two thousand yards is 4000 yuan, but in addition to this variable cost, there is 1000 yuan for each cylinder.
That is to say, if you dye two hundred yards, you need 1400 yuan, and two thousand yards will only cost 5000 yuan.
"Based on cost considerations, cloth shops are usually reluctant to pick up small bills.
Now, such scenes are also being changed, and some of them are beginning to loosen.
For them, as long as the brand enterprises are willing to take up the cost of small bills brought up by the unit price, there is a single connection which is better than no one.
Chen's situation is not a case. In this not very good year, there are always a lot of weaker generation of business and industry deserted.
And the weak can only find their own way out, though reluctant, but there are always some businessmen and cloth dealers such as Chen Tsu, who have lowered their status and lowered their orders, and shook the industry rules for many years in the men's clothing industry.
Happy surprises: more money, less money, more money.
Whether willing or unwilling,
Men's wear industry
Old industry rules have changed quietly.
Such a change, though a little late, is a "forced" market, but for men's clothing industry, this is a crucial change, because it changes the "rules of the game" in the supply chain.
"Originally, the order quantity of a SKU basically needs to arrive 1000 pieces, we will order, otherwise, even if our own factory can do, we also do not want to do very much.
But now, the order for the 500 part of our products has also started production.
Shi Hairong, chairman of the wolf family, said that the wolf family had its own factory, and some of its brands were made by itself.
Shi Hairong said that as consumer demand became more personalized, businesses had to subdivide their products according to the north and South Regional and market levels. "In the past, we had three hundred or four hundred SKU in one season, and now we have to achieve four hundred or five hundred SKU, which is growing every year.
When the amount of money is large, the order of each SKU will be reduced accordingly, so our own factory is also adjusting to this market change.
"
For orders placed outside, Shi Hai Rong also said, "of course, the smaller the order, the better. If we can do two hundred or three hundred, we will basically be able to catch up with the order.
"
Shi Hairong's "catch up single supplement sheet" is a stubborn disease in men's clothing industry.
Earlier, because there were very few generation businesses willing to pick up small bills, it was difficult to catch up with single orders.
However, the rapid response to the single purchase order has a significant impact on the brand enterprises.
Han Yongsheng, a doctoral supervisor at Graduate University of Chinese Academy of Sciences, said: "1% out of stock, enterprises will sacrifice 10% of their profits.
"
"For Industry and commerce, we always hope.
Procurement cost
Try to be low, because the lower the cost, the more we earn.
But has it ever been thought that if the product can be predicted half a year ahead of schedule, if the product is not ready to sell, it will become a stock. At this point, you want to replenish the goods.
"Han Yongsheng believes that in the past, when enterprises were too much in pursuit of cost control, they tended to place big orders, while ignoring the rapid change of demand in the consumer market.
In Han Yongsheng's theory, he suggested that rapid response is the driving force for continuous success of enterprises, and restructuring the supply chain process will achieve double profits.
In fact, "our variable cost is negligible compared to the retail price".
"With the enhancement of consumers' personalization, the rapid response of brand enterprises will be imperative. The key is to achieve" a small quantity of money, "" catch up with a single supplement ".
Nowadays, the acting industry and Commerce has been willing to accept small bills. What is needed is brand enterprises, business representatives and suppliers of surface and accessories to change their ideas together and share the cost increase of small single production.
"Lin believes that the evolution of the industry must first change the concept.
Running into each other: adapting to the new rules together
The existing format of men's clothing that has been formed over the years has made the production of large single products become the inertia thinking of brand enterprises, acting industry and commerce, and accessories suppliers.
Nowadays, even if the generation and industry first lay down their body and shake it, but to really "evolve", we still need to change a lot.
Recently, Shi Hai Rong is busy looking for a good set of ERP software in order to better achieve "catch up and fill the bill".
Because, "tracking single supplement single", "a lot of money less" seems simple, in fact, is affecting the entire supply chain system.
"First of all, I have to have a good software to grasp the terminal situation in time to know when to fill up the goods. At the same time, this software will enable me to manage the suppliers and suppliers of the suppliers and suppliers, so that they can know what they are prepared for.
"Shi Hai Rong said," a lot of money, "also put forward higher requirements for the development of enterprises.
There is also the need to improve the development capacity of the Dai industry and commerce.
Hong Wenxie introduced, in order to really grasp the "heart of the brand enterprise", its enterprises have a full-time designer nearly ten people, and often go abroad to inspect the trend.
With the trend of "more money and less quantity", product development capability will be the core competitive advantage of the industry and commerce.
For the weaker generation of business like Chen general enterprise, letting go of accepting small single production can only help them win the short favor of brand enterprises.
When all generations of businesses are willing to produce small bills, Chen's business can only be abandoned once more.
To this end, Chen also said that in this valuable time to breathe, to enhance the development capacity of enterprises.
In order to adapt to the new small single production, Li Weiqun, head of Shishi vatiino dress limited, said, "we are also starting to try small single production.
Because not all orders are very small, so we usually make a small number of skilled workers do the production of small orders, and large orders are arranged on the assembly line by several groups of workers.
"
In addition, Han Yongsheng also reminded, "achieve
Catch up order
Our design is for fast design. When we design, we should consider how to make up the whole supply chain. The director of design should make the whole direction for the main accessories, and then the designer will design in this direction, so as to facilitate the later order.
"
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