China'S Footwear B2C, Improve Service Quality Is The Key.

Looking at the development of Internet industry in recent years, Electronic Commerce It can be said that it is the most complicated branch industry. On the one hand, besides the old Taobao, the rapid rise of the shoe net has brought new variables and points to the e-business. On the other hand, with the increasingly fierce competition, the price war of electronic commerce is emerging one after another. Although the continuous price war has brought benefits to consumers, it has brought the whole industry to a quagmire which is hard to extricate itself.

If you sum up these two aspects, you can draw a conclusion that e-commerce has changed from the blue ocean to the Red Sea, which in fact makes the development of the electricity supplier industry become more and more difficult. Take B2C as an example. In recent years, B2C has been the focus of the electricity supplier industry and even the whole Internet industry. However, even though B2C is developing rapidly, it has not yet got rid of a series of problems, such as frustration of listing, excessive burning of money and frequent price war.

Similarly, there are group buying websites that are very miserable. Although the group buying website has taken many venture capital investments, the death rate has been increasing because of poor operation and increased losses. If you make a summary of group buying website, you will find that the problems faced by group buying websites are similar to those faced by ordinary e-commerce websites.

This shows that the electricity supplier industry should take a good look at the current strategy. Perhaps a healthy, stable and sustainable development strategy is more suitable for the long-term development of the industry. The situation can only make investors "deterred". Once there is no new capital to enter, the electricity supplier industry may face any crisis at any time.

However, this industry is not not heterogeneous, specializing in footwear. B2C The shoe net of business has successfully obtained tens of millions of dollars of venture capital investment in March this year. It is called "a wonderful flower" in the industry. So, why can the shoe net attract investment successfully? What inspiration can it bring to the industry?

After carefully studying the model of the shoe net, we find that it differs from the mainstream e-commerce platform. For example, shooting shoes net will not blindly burn money to win the market. On the contrary, by better management concept, the shoe net can reduce the operation cost of the enterprise to a minimum and avoid burning money to the greatest extent.

Under normal circumstances, e-commerce enterprises in order to better provide services, will build their own warehousing and logistics, however, the shoe net has not invested too much cost in this regard. When the user orders the shoe online, the shoe net will be spanferred directly from the supplier's warehouse, and then delivered to the third party logistics. It is not hard to see that the shoe net has a clear understanding of its role in the whole industry chain, which makes the shoe net play its full advantage and minimize the operation cost.

Due to Footwear E-commerce In the field, there is still no direct competitor in the shoe net, which makes the shoe net far away from the price war. Moreover, the biggest advantage of the shoe net is the supply chain. Relying on the more than 4000 footwear brand industrial bases in Jinjiang, the shoe net not only occupies a good source of goods, but also has a strong voice in terms of price and profit.

From the data, you can also see the success of the shoe net's "down-to-earth" development mode. By the end of December last year, the registered users of the shoe net had reached 2 million, and reached a cooperation agreement with more than 200 shoe brand suppliers. Last year, the sales volume exceeded 100 million yuan. With the support of data, the shoe net has gained the favor of venture capital.

Even from the blue ocean to the Red Sea, the trend of the continued deepening of the electricity supplier industry will not change. Therefore, in the future, the electricity supplier industry will also be the focus of risk investment. However, whether you can get the favor of venture capital depends on whether your internal strength is solid. From the shoe net, we can see that the future development of the electricity supplier industry will not depend on the increasingly fierce price war. On the contrary, fundamentally improving the quality of service and establishing a good industrial chain mode is the key to the success of the electricity supplier.