Why Has E-Commerce Always Been Bogged Down In The Vicious Circle Of Money?

From the very beginning, imitation Alibaba did B2B, and later Taobao did the crazy QQ group. From the beginning, it didn't know what the word "B2B" was. From now on, it has basically understood a variety of nouns in the industry. No way to be stupid is not important. If you don't want to learn, you can easily be eliminated.

The truth,

It gives us different experiences. We can buy anything we want to buy without leaving home.

But what is always unclear is what is unique about e-commerce and needs to be regarded as high technology? Perhaps e-commerce masters can explain this problem.

In my view, Alibaba

And Mr Ma's Yellow Pages business has nothing to do with two kinds of things, but just moved to the Internet. The traditional concept of "far fragrant and near smelly" and the invisible way of showing and one or two half understood words and phrases are easy to worship.

From the essence of business, they are all sold, so there is no high level and low realm, which makes the guests feel valuable. That is the most important thing.

Far from it! The center of this article is not to discuss the past and present of e-commerce, nor to negate the development trend of electronic commerce. The significance of this article is to analyze why e-commerce has been trapped in the vicious circle of "throwing money". According to the famous investor Wang Ran, it is investing in a small shop to get so much money. Basically, many branches have been opened up and the turnover has been brushed. Why do we have to rely on continuous "smashing money" when we get to this e-commerce affair, and we never earn money? Why?

First, positioning

Many e-commerce websites are actually making a fool of themselves.

Why do I say this? A couple of days ago, a guy asked me QQ to ask me about the electronic business. He lost a website to do management information, and asked him what he wanted to do. He answered that I wanted everyone to know this website.

I would like to say that if a website wants to be known to many people, first of all, it should be clear and definite, so that there will be publicity points. If the location is not clear, what will the users identify the website and remember the website? Do not you do a magic website like 58 to do propaganda?

The most taboo of footwear product publicity is general.

There is no demand.

Not only can users not create any impression, they will directly damage the brand image of the product itself, but the biggest problem is how to publicize such a website. The deeper statement is: what is the thing to be advertised for users?

Not long ago, a rich two generation spent millions of advertising on the body, so we could not remember his name at last. Why? It was not because you had money to advertise and let users remember you, but your propaganda just woke up the memory of users, activated their associations with things, and finally remembered you.

This is the reason why the positioning of academic qualifications has been sought after for so many years.

A good position is to make the project get twice the result with half the effort.

In many articles of the author, we have mentioned a case of positioning corruption as the magic to occupy the commanding heights of the market.

Positioning is divided into market positioning and product positioning.

One of the questions that you need to think clearly is: is there any location in your e-commerce project? Is the location accurate? Is it what users need, not what you understand?

Two, website construction

Why is this piece independent? It is because the Internet e-commerce has entered China until now, and this problem has never been valued.

To build websites, we all compare with gourd paintings.

There is no need to change much in style.

Why has the e-commerce industry been burning money for so many years? Have you ever thought about this problem? Great minds like to think from the way of promotion, think from the way of operation and marketing, and analyze that the project operation is actually starting from the website construction. That is to say, the success or failure of project operation has laid the foundation for the construction of the website at that moment.

What follows is only a continuation.

Why is it so important in the whole project operation? Because it is the foundation. The promotion, marketing, operation, and everything behind SEO are all carried out on the basis of the website.

If we say that the promotion of operation and marketing is called external force, then the foundation of website construction can be reflected in the internal force.

The combination of internal and external forces can bring energy to the extreme, which has been emphasized in martial arts.

Do not know when to start, we lost thinking and creativity, and lost the inherent, so that many of us do e-commerce project students never put the website in their eyes, but rather through the external strength to replace the inherent growth to achieve the development of the project.

The internal cause is the root, and the external cause is the end. The development of any thing plays a decisive role only in internal causes rather than external causes, whereas those of us who are smart are willing to fight for the end.

A good website design should not have only those fancy page experiences, not only those functional plates at a glance, but should have an internal marketing design, allowing users to design self marketing under the trend of self weakness or demand.

How do we understand this? We should make full use of the direct selling theory and viral marketing skills, so that users can drive themselves, and every user will form a mobile media, an unlimited number of promotional projects, and think carefully. Is this form more useful than your money to promote? This is a powerful internal force drive.

The website can also design self circulation system.

Let users and users bring benefits to websites in their own fight.

People say that the greatest enemy in life is ourselves.

Then we need to design the process of word website design to let users fight with themselves. One thing we should all understand is that when users fall into their own weaknesses, it is not easy to go out, no matter who is not.

So we can design such a system in the circulation system of the website, so that users can always be trapped in their own puzzles. Happiness, sadness and happiness are all there. All these things can be clearly seen because of themselves, but they can not be broken away.

Looking at the entire Internet circle, the electricity supplier is really not rich enough to play.

E-commerce has been developing for more than ten years, and it is thought that it has matured. But I have to say, this has just begun.

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Three, mentality and operation

Philosopher said: details determine success or failure, mentality decides everything.

A man's mental attitude is not good enough, but his life is nothing but a waste.

Some people do projects, they want to play with money and play the game of landlords.

Just like some investors are similar to this mentality, close their eyes to see the project, no matter good or bad, think some people can play basketball, big mess, this will drive the whole industry is impetuous, is not? So, the electricity supplier burning money this matter also has a saying, that is, some investors play with fire.

Every day shouting innovation, and then playing Ye Gong long dragon's tricks, this cocoon and tied up, embarrassing shouting is a tragedy of the industry, we talk about this is "natural disaster" or "man-made disaster"?

There are still some mindset.

Guarding their three acres of land, others want to cooperate, I first think whether he will take away my users, try to imagine, will not rely on their resources to play, not burn money is strange, such a mentality to do business, really better than home sweet potato.

There are also some ambitious enterprises, such as traditional enterprises, who do business. I have plenty of money. I just want to take every step, and then hire a group of people to do things and care about everything. The people below do not know what to do or what to do, and what to do is done according to the above meaning.

They say that wise men are wise, and those who know themselves are wise.

Some people have achieved some success in a certain period of time. He mistakenly thinks he is omnipotent, and in the electricity supplier industry, he also believes that he will make money by entertaining his mouth and eating.

In a dream of Red Mansions, there is a saying: smart, smart and wrong! Most traditional business owners, do you know how your money is gone?

Causes and causes are causal.

Mentality is the reason, so there will be fruit.

The mentality is positive, but the attitude is not right. It is the evil consequence. The Buddhist doctrine has been circulating for thousands of years, and is almost familiar. Has anyone in the industry ever heard of it?

There are also lots of jokes in operation.

The art of war says that the two armies are at war, attacking the heart and attacking the city.

Take up arms and cut down plots.

I wonder if you have heard of children's shoes that are engaged in the operation of the electricity supplier industry? Have you ever seen a website randomly throwing money into advertising? Have you ever seen a bunch of soft articles trying to make a brand application? Even a guy with 1000 yuan told the author to do brand operation.

At that moment, I was going to run away.

It's like doing a station. What you need to do before you do a station is to set a strategy and then choose a general.

How do we plan our strategy? Are we going to prepare for the Ming and Qing Dynasties?

For so long, many friends are asking the author what is operation. Today, I will answer it.

Reference books, art of war, six tactics, etc.

Why do most e-commerce sites burn money? There is a saying that there is no target, no strategy, and a handful of people in the East. How can we do electricity providers? How can we not burn money?

Conclusion:

Over the past ten years, e-commerce has undergone numerous changes, but it still can not get away from the silly image of selling things. Therefore, standing on the side of a fool, it is a great opportunity for the new entrants of shoemaking industry.

The second point mentioned above is not only domestic, but also abroad.

Innovation is the motive force of human development.

Business is the same with society.

Efforts to innovate, perhaps one day, we no longer need to see what patterns the other side of the ocean is doing to imitate them, but more people come to see what patterns we are doing and imitate us.