From The "Law Of Winning The PEAK"

Among the NBA fans in China, there is a widespread "

The law of winning the championship is PEAK's star players.

The champion.

From 2009 Vujacic, Artest of the year before last year to Kidd, this law has lasted for three years.

Yesterday, PEAK's star Battier's Heat team defeated the Celtics in the seven world war, and successfully entered the finals. It also extended the hope of PEAK players winning the NBA Championship for four consecutive years.

Many fans are joking that if this law is to be fulfilled, PEAK will have another fire in the international market.

In fact, PEAK and NBA are not only a simple PEAK law.

As early as 2005, PEAK successfully sponsored Yao Ming's Houston rockets and became the first Chinese sports brand to enter the NBA arena.

As a result, PEAK's internationalization strategy has entered the field of vision.

After successfully entering NBA, PEAK began to advertise frequently in the arena, and hired stars as brand spokesmen.

Today, PEAK has signed 15 NBA stars.

It is a delight to say that many athletes in PEAK sports shoes and clothing matches have won good results. This year, more than 8 players are competing for the playoffs.

In addition, PEAK's strategic cooperation agreement with the heat has also successfully entered the finals, becoming a favorite.

CEO Xu Zhihua of PEAK group said that whether or not this year's heat can win the championship, it will be a successful investment for PEAK. In addition, they will continue to increase their cooperation with NBA and actively keep in touch with more excellent teams and players. If there is an opportunity, they hope to let athletes wear PEAK sports equipment in the middle of the competition, and make PEAK an international and professional sports brand.

Everyone is optimistic that this year they are likely to become champions. Because of this factor, we signed with them. We also hope that more athletes and top athletes in the world will appear in the middle of the arena wearing PEAK sports equipment. Through the high frequency broadcast of NBA, the middle advertisements and community activities will be broadcast, including our products sold in the stadium, so that we can tell consumers, tell fans and PEAK spirit.

At present, PEAK has registered trademarks in more than 160 countries around the world, and has obtained the international market pass.

The products have already covered more than 80 countries and regions in the world and have their own stores in the United States.

At home, PEAK also pressed on to become the four consecutive winner of "China's first basketball shoe sales in the market segmentation market".

But under the background of global economic integration, China

Only by changing the mode of economic development, strengthening the integration and integration with the international market and joining the global industrial value chain can we truly become bigger and stronger.

Therefore, PEAK put forward the "three hundred goals" to achieve the internationalization of the market.

Xu Jingnan, chairman of PEAK group, said: "we have registered in 100 countries and regions. We have done that. In the future, we will achieve the full coverage of the world. The second goal is to sell in 100 countries and regions. At present, we have thirty agents in the world, so that we can use five years to secure stable agents. Third is through ten years' efforts to export to 10 billion."