Baotuan Marketing To Create A Secret Trick, Small And Medium-Sized Shoe Enterprises Should Practice "Inner Family Boxing".

In recent years, the competition between Chinese shoe enterprises has been quite fierce.

Especially at the time of the Beijing Olympic Games, the "Heroes" of the sports circles in Jinjiang, Fujian, staged a hand to hand fight at their doorstep, and finally, "more than half casualties".

In addition, in recent years, the world economy has seen a big decline, and the export rate of China's footwear industry has been greatly reduced. Many shoe manufacturers have turned around to do domestic sales, which has intensified the competition between the same industries more incandescence.

The Chinese people's "feet" have not risen much. What do they do if they have more shoes? The Chinese government has been shouting "stimulating domestic demand", but the people are still "cautious" and do not dare to pay. Maybe the Chinese shoe enterprises are facing an unprecedented disaster.

How can these shoes enterprises get out of this predicament and get into the spring? This requires the "live" shoe enterprises to fight their own internal boxing through the "return to the sky" method.

Therefore, if everyone is free, I will go along with my colleagues to explore the "myth" of China's shoe companies.

Whether China's "live" shoe companies still have the family's "martial arts secrets", whether they can change the "diamond" body in this disaster, and achieve the goal of being bulletproof, depends on whether these shoe companies can make use of the "home boxing" expertise.

First of all, from the "marriage" to "

The story begins.

To the outside world, this

It is not a "good thing" to be estimated. A rough man from grass roots actually ran to eat with the noble "miss BELLE".

However, according to the author's many in-depth "field visits", he found that he was still very practical and worthy of being a hero in China's footwear industry.

As we all know, in this age of competition, all competitions and games are very realistic.

In particular, the competition between enterprises and enterprises, from identity to status, from the terminal to the strength, from the brand to the price, the killing is very tragic.

Perhaps this Sunda, if not decisively "married" to BELLE, estimated that it might still be squatting in some corner of the second tier and three tier cities to eat "mixed meals", or there is another possibility, that is, kicked out of the "big stage" of competition in the industry. If such a tragedy is thrown down, it will be frightening enough. I think this is what Sunda does not want to see.

It can be seen that Sanger is really smart and has a unique vision. Through the way of "getting married", not only has she saved herself, but also she has quickly raised her status and status by taking advantage of the first line channel advantage and brand awareness of "miss BELLE". Overnight, she stepped into the first-line brand from the second line and the three line brand.

This not only greatly saves the cost of channel development, but also eliminates the pressure of enterprises.

In another step, we can leave time for ourselves, and we can secretly practise our internal work. While improving the quality of our products, we also constantly enhance the taste of our products so as to further enhance the core competitiveness of the brand.

This way of "borrowing chicken and laying eggs" is indeed brilliant.

Of course, then, I do not fully advocate that everyone should be "little white face". In case of being bad, being forced to "divorce" is also very troublesome, and heard that the "divorce fee" is very high. Moreover, miss BELLE is not necessarily right eyed, so it is necessary to see the "1+N" business combination in Wenzhou mode.

The most distinctive feature of Wenzhou's economy

The pattern is "tug of arms" marketing.

From a few years ago, the real estate group to the later fried coal regiment, all witnessed the crystallization of the collective wisdom of Wenzhou people, which is just like the "barrel theory" in economics.

AOKANG, Zhuo Shi Ni, Jia Mei le and other 8 shoe manufacturers Shoes electric business on Taobao online "Huai Tuo", promised that the goods returned from 7 days to 30 days, the whole field of a false one hundred, the establishment of integrity fund to improve after-sales service, etc., visible behind the strength of collective strength.

Perhaps in this world, a finger has been stabbed to death. Only five fingers can be linked to the heart to beat the dead.

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In this era of big fish eating small fish and fast fish eating slow fish, who has a more reasonable business model, who will seize the opportunity of the market.

A one to one hand to hand fight means high rental, high staff salaries and high logistics and pportation costs, so the high cost terminal store system has been hard to maintain good profitability.

Only in innovative business models can we find breakthroughs in reorganization and integrate all resources that can be integrated.

Therefore, it is probably the best choice for small and medium sized shoe enterprises in Wenzhou to embrace marketing and gather strength to play the "warm" surname shopping mall.

This reminds me of the brilliant position of the old Mao strategy in the past. Not only did Jiang Jieshi have eight million men in the rear, but also faced with a strong Japanese ghost expeditionary force and all the powers of the world.

What we can do is to unite all forces that can be united, whether the Communist Party is not important, as long as we Chinese are likely to become Communist parties, and we must mobilize the whole line to save the nation. The collective strength is infinite.

Of course, this "1+N" "Baotuan marketing" behind the hidden complexity of the organizational structure and cost uncertainty, and so on, can only stay in the future to talk about, first look at the Shenzhou earth, whether there is "heaven and earth".

Just like the sky is vast and the sea is vast.

The Red Dragonfly breaks the traditional management idea of leather making industry by "flying in the sky" style, and the leading partner promotes the development concept of leather industry, which requires the commanding height of an industry.

Red Dragonfly makes use of its advanced product design and development capabilities, and constantly brings forth new ideas, creating new value for customers as far as possible.

In the cultural value chain of the brand, the concept of "sports leisure shoes" is first introduced boldly through the continuous extension of concepts and the in-depth study of the consumption trend.

At this time, the products sold will no longer be simple products, but also a leading lifestyle and entertainment mode.

This undoubtedly broke the traditional business philosophy, thus widening and widening the product line of leather industry.

Of course, as the red dragonfly is not mature in the early stage of product development, there is no good follow up in the late promotion and marketing planning, resulting in the sales performance has been in an unsatisfactory state. This is a very regrettable aspect. Perhaps any historical innovation will have to pay a painstaking effort and a process of thinking precipitation.

However, the innovation mode of red dragonfly is still worthy of recognition. Just like the apple mobile phone refreshed the history of the traditional button cell phone, the second mobile phone manufacturing industry's "revolution" climax has taken place. This is a great change in the history of product design and development.

With the continuous development of new technologies, the pmission of information is more developed. Modern consumers' minds are becoming more and more simple. The consumption concept is changing with each passing day, and the update is very fast. Exquisite tastes, consumption, consumption, value consumption, group buying and consumption are becoming more and more personalized.

Therefore, in order to meet the needs of modern consumers, it is necessary for them to learn to boldly subvert the traditional consumption concept and spirit of innovation, lead the fashion trend, enhance the tastes of consumers, and promote multi-level and multi-dimensional consumption.

This requires courage and courage and requires a highly advanced spirit of "industry innovation", which is the core factor of competition among modern enterprises. Perhaps it is better understood from the Apple Corp business philosophy.

To sum up, Chinese shoe enterprises can see "death" much faster along the way in the face of this disaster. "Live" is good, too. It depends on whether Chinese shoe companies have their own skills to compete with their families.

Of course, the above "internal family boxing" trick is also a typical "life-saving" strategy in the market at present.

In fact, in China's private small and medium-sized shoe enterprises, there are many people who practise "iron shirts" and "Taijiquan", but are invisible to the market.

At the same time, it is also looking forward to the Chinese footwear enterprises under the wise guidance of the Chinese government, with the help of all external forces that can "resist Japan", constantly improving the domestic efforts of Chinese grass root footwear enterprises, and stepping out of the predicament as soon as possible, advancing into the spring, and singing along with our "grass roots Prince" rising sun masculinity.