Yesterday, China Mobile Developer Club Theme Salon Was Held In Beijing.

In May 22nd,

The theme salon was successfully held in Beijing.

China Mobile communications group data manager Xu Haohua, China Mobile Internet base cooperation development room manager Kong Sheng, Beijing mobile data Department Project Manager Xi Liang attended this event.

Around the theme of "mobile Internet convergence and product design innovation", Sun Chonghui, senior analyst at the "technology girl" in Greater China from Silicon Valley, Mr. He Jie, senior analyst of the "science and technology girl", AI, CEO, Lin Xing Lu, Sogou product director Yang Lei, He Jie of Wally information, and the guests from the director of network operation Department of New Oriental, He Nan, manager of the planning and project management center of Hainan Travel Group, have held a brilliant interaction with more than 100 developers.

Depth interpretation of the application accounting mode, help developers value business flow

The application of internal accounting is a kind of telephone payment method that can be flexibly built into the operation process of mobile applications. On this salon, Lai Yanyan, the project manager of China Mobile Internet base cooperative development room, has carried out a deep interpretation of this cooperation mode. According to the disclosure, there are mainly two kinds of charging methods in the application: first, multiple points, one application can set up multiple charging points, and each charging point can be used for many times, which is used to flexibly set up charging strategies for business and services. First, the rental class can be used in the prescribed period when users pay. After the end of the rental period, users need to reorder, supporting monthly, quarterly and annual cycles to support digital content subscription service.

Lai Yanyan said that the application accounting charging mode will support some of the mainstream business forms and application forms of Internet applications, and help developers to maximize the flow value.

In the promotion of such applications, the Internet base is also actively establishing a cooperative relationship with mainstream Internet channel providers to help developers increase application exposure and increase application downloads.

In 2012, the mobile Internet ushered in further strong growth. The number of App exploded, and the test pressure on the application platform was also increasing.

Hu Liqiong, the head of China Mobile Internet base test center, made a wonderful sharing on the theme of "MM application online across the board", and focused on sharing the experience of fast passing test.

She suggests that before submitting the application, developers should ensure that the copyright information is consistent with the developer registration information, the performance and the pricing range are consistent, and the representative real machines are self tested, which greatly improves the test pass rate of the application.

At present, the testing center not only shortens the testing cycle to 4 working days, but also develops active adaptation work, and applies the developers' applications to more models as far as possible, so as to help developers improve their market competitiveness.

Seek

Opportunity for product design innovation

Due to the expansion and maturity of the market, the application and content system of mobile Internet is facing more diversified development, and the needs of users are more precise and rich.

The highest proportion of downloads, the activity of user download at night is higher than that of the daytime, and how to find the opportunity of product design innovation in the constantly subdivided market is a common concern of developers. Zhou Jing, a leading industry expert from Silicon Valley and head of science and technology in Greater China, seize the entry point of "girlfriends". Proposing to do girlfriends or helping women find girlfriends is a good way to influence women's consumption decisions. She also shared two key words for female app: "understand her" and "intimate"; Yang Lei, director of product search from Sogou, shared a step by step exploration and success or failure experience from the big screen to the small screen. Sun Chonghui, senior analyst at the salon site, made the report on the development trend of China Mobile Internet and the characteristics of netizens, pointing out that China's 18~24 year old mobile Internet users account for 32%.

Cross border integration into the inevitable trend of mobile Internet development

On the salon scene, guests from Hainan Airlines Group and New Oriental Education Group share a wonderful share with you about the exploration and experience of traditional enterprises under the mobile Internet. In particular, Lin Xinglu, CEO of Xin en technology, introduced the market space brought about by the combination of early childhood education and mobile Internet.

With the continuous development of mobile Internet, the extension of traditional industries on the mobile Internet has great potential. It brings more opportunities for developers and mobile Internet industry chain, and also brings broad space for the development of traditional enterprises. Therefore, traditional enterprises have been camping on the mobile Internet.

We have further realized that cross-border integration will become an inevitable trend for the development of mobile Internet in the future. Mobile Internet will play a more fundamental and supportive role.

In today's Salon activities, developers and guests conducted in-depth exchanges on topics such as product design, audience positioning and industrial convergence. The scene is rich in content and climax. This event has attracted more than one hundred developers to attend, and the salon is packed.

Flying image CEO Xiang Ligang, the famous investor, founder of mobile 2 forum Wang Lijie hosted the salon.

The salon is packed at the scene.

In order to effectively help the developers, China Mobile set up China Mobile developer club based on its own resource advantages. It will rely on MM platform to gather upstream and downstream resources of operators such as operators, terminal manufacturers, content providers, investment institutions, enterprise development teams and personal developers, so as to promote in-depth docking and effective interaction. Through online communities and a series of offline activities, the club will also pool developers in the industry to create an active and high-quality developer circle, and ultimately realize the opening, cooperation and win-win of industrial ecology.

In the future, China Mobile developers club will also organize more forms of salon activities in Guangzhou, Nanjing and other places around the topic of mobile Internet product operation promotion and mobile application software technology development, providing a platform for learning, interaction and communication for the vast number of mobile developers. I hope more and more developers and industrial chain partners will join in, and through the industrial chain docking and information sharing, we will strive to maximize the help of developers in acquiring knowledge, mining business opportunities and expanding connections.