The Goal Of Di Du Is The IKEA Of Chinese Underwear Industry.

There is nothing more important than the speculation of consumers in brand management.

It is not only easy to satisfy the functional demands of consumers, but also meet the psychological needs of consumers at the same time. For close and intimate underwear industry, it is hard to be a consumer underwear brand, but Didot (Dedo) did it.

Didot has always been.

It is committed to becoming IKEA (IKEA) in China's apparel industry. At the same time, with the IKEA (IKEA) "better everyday life" business philosophy complement each other, Didot (DI DU) starts with improving the living environment of the human body, so that the human body can experience the beauty and happiness of life from the first floor environment -- underwear.

Word of mouth marketing does not depend on mouth.

Quality and dignity

Brand positioning is not what you say, but how you do it.

No matter how a brand advertised itself, it is only true that the consumer can feel it.

In most cases, brands usually use elegant designs to label noble and luxurious status symbols. From the very beginning, they have positioned themselves as aristocrats, emphasizing exquisite crafts and decorations, enhancing the added value, and conveying a sense of superiority to the few who can afford them.

However, we need to think about the concept of time: the aristocratic era of seventeenth Century and eighteenth Century has been over 300 years ago, and today's so-called noble sense of honor is nothing more than giving consumers a nostalgic complex rather than a real honour.

Can't the word "honourable" be reflected? Of course not.

Didot (Dedo) believes that the true sense of honour is the "body and mind integration" of the brand's business philosophy and consumer demand, so that consumers can fully appreciate the exclusive benefit after using the brand.

Such a sense of benefit will be different for every consumer. Exclusive and casual feelings are the embodiment of Didot.

This embodiment is people-oriented, first of all, excellent quality, so as to achieve the combination of comfort and practicality.

Secondly, the emotional infiltration of life is designed to let the wearer feel the affection of family, love, family and national culture.

So, from the beginning, Didot was a different way.

Didot (Dedo) insists on speaking with quality, and makes it honorable by brand.

Didot (Dedo) has a large variety of products in its product range.

To women's underwear, from socks to lovers series, in the ocean of Didot (Dedo) underwear, consumers can find their favorite products and carry out various forms of free collocation.

Brand marketing relies on creativity.

Culture implanted life

"Beijing - Paris 11739.17 Km, Didot - you 0 Km", brand and consumer zero distance is Didot (DI DU) unremitting pursuit.

Didot (Dedo) is a fashionable, healthy and emotional brand. So how can we pass the brand idea to consumers? It is appropriate to implant life through a strong brand culture.

When it comes to creativity, Didot is not only focusing on the functional design of products, but also enhancing the cultural creativity of products.

Gobach, President of the French Fashion Association, once said that France's fashions originated from the development of the high fashion industry and the promotion of fashion designers, while the development of Chinese clothing depended on the strong domestic consumption market and the development of modern production industrial system.

Didot (DI DU) is the combination of the traditional advantages of the fashion industry in China and France and the birth of the "hybrids" with high EQ quality.

In 2012, Didot (DI DU) launched the theme of "love of the ashes" design series underwear in his official website.

The suit fully demonstrates the feeling of warmth created by the integration of emotion into products.

It is worth mentioning that Didot (Dedo) has similar strategies with IKEA in brand marketing.

IKEA (IKEA) calls its product "democratic design" - simple, beautiful and reasonably priced.

Because the use of Gao Cheng to design a gorgeous furniture is not a difficult task for designers, but IKEA designers use limited resources to complete a product with the same effect and beauty.

Industrial design is not the display of designer's aesthetic taste, but the overall consideration of function, aesthetics and cost.

Didot (DI DU) is starting from this point to design products and shape their own brands.

"The era of capital and technology dominating everything is over, and the era of creativity has arrived."

This is the buzzword of the United States from Silicon Valley to Wall Street today. It is also a collective slogan for the development of global creative industries.

Today, in the homogenization of commodities, competing for the quality and functionality of products is no longer the trump card to enhance brand awareness. Making brand must be a new concept of creative culture, and it is better to cultivate consumers' demand for brand spirit than their dependence on consumers, which is also an important strategic significance for brand development.

Value marketing is not dependent on price.

Close to the people is the king's way.

For consumers, besides paying attention to brand quality and design culture, price is also an important factor to consider consumption.

Nowadays, when brands are increasing their brand value and increasing their prices, Didot (DI DU) knows very well that letting the public accept the "people to people line" is the absolute principle of brand development in addition to good quality and good creativity.

Therefore, the price strategy has become a challenge to the efficiency and cost-effectiveness of Didot (Dedo).

Didot (DI DU) is constantly seeking to make every product better. The idea behind it is to produce products of high value and affordable price, and wear all kinds of beautiful and practical underwear for everyone.

There are two principles in the operation of the company: one is the "visible hand", that is, the high quality product and the affordable price; the other is the invisible hand, that is, the consolation of spirit and the renewal of creativity.

Didot (Dedo) attracts people's attention to the brand through the "visible hand", and uses "invisible hand" to integrate into every detail of the consumer life and permeates everyone's mind.

In Didot's spiritual dictionary, "emotion" is a very special word. It represents a sacred duty.

"Experiencing love and passing warmth" is the essence of the design of Didot brand.

It can be said that Didot (dedu) has been trying to perceive consumers' needs and subdivision differences for underwear, and through unique emotional entertainment as a selling point, driven by fashion style to buy customers' consciousness, and always adhered to the affordable price of the mid end market.

Didot (Dedo), a brand of IKEA IKEA in China's underwear industry is growing rapidly.