Anta Wins London Olympic China Award Dress Champion Dragon Suit

London 2012 Olympic Games

The the Great Wall of Ju Yong Guan in Beijing was released.

As a partner of the Chinese Olympic Committee, Anta's award winning equipment, which has been carefully built in the past two years, is finally unveiled.

Assistant to the director general of the State Sports General Administration, vice chairman of the Chinese Olympic Committee, Xiao Min, International Olympic Committee member Yang Yang, Olympic champion Xu Haifeng, Guo Jingjing, national canoe member Li Qiang, Zhou Yu and other guests attended the launching ceremony of "champion dragon clothing".

After the announcement of the champion long suit, the assistant director of the State Sports General Administration, vice chairman of the Chinese Olympic Committee, Xiao Min and chairman and chief executive of the Anta Sports Products Limited board of directors Ding Shizhong completed the handover ceremony of the champion dragon clothing before the magnificent Ju Yong pass.

A month later, the Chinese Olympic athletes are going to fight for London.

The Olympic champion of China will dress up the champion dragon sport of Anta's top sports technology and design technology and join the Olympic podium. It will show the world of Chinese dragon and show the strength of Chinese sports brand.

At the press conference, the reporter found that the whole champion dragon clothing made a bold breakthrough in color matching, breaking the design idea of the previous award winning clothing with large area of red and yellow blocks, and combining the red and yellow colors of the flag with the dragon pattern.

The large white space in front of the chest makes the overall image of champion dragon suit more concise and atmospheric.

The core element of champion dragon clothing is the traditional Chinese concept of "dragon".

The Chinese nation is the descendant of the dragon. In 2012, the Chinese dragon year of the lunar year, the famous calligrapher Zhang Zhenyi and the designer of Anta jointly presented a dragon in the form of Chinese calligraphy to the award dress.

From the beginning of the left shoulder, the Dragon headed up to the sky, and the dragon tail twisted to the cuffs. The dragon's charm and the Chinese calligraphy pictograph reached the extreme.

The dragon tail also integrates the image of a Thames River in London into a stroke, blending Chinese culture and London landmark together, symbolizes the brilliance of the Chinese dragon on the river Thames.

Looking at the zipper position of champion dragon clothing, you will find another "dragon" imprint.

After careful selection of the fabric, the texture of the texture shows a long scale texture.

On the one hand, the auspicious cloud pattern at the neckline is the derivation of the 08 Olympic award dress. On the other hand, it is a magnificent spectacle of dragon and auspicious clouds with the shape of the dragon.

The design of incorporating the Chinese Dragon into the English CHINA font of the recipient's back is both an English letter and an Oriental dragon, which is about to vacate. It once again brings the cultural integration of China and Britain to the extreme.

In order to prepare for war

Anta fully supports the Chinese sports delegation's efforts to build champion dragon clothing.

From June 2010 onwards, the design process that lasted nearly two years, the professional design team of 12 people produced 27 different directions of design draft, up to 150 times of design modification.

Chairman and chief executive officer of sporting goods Co., Ltd.

"The Olympic Games are not only the stage to show the strength of every country's sports, but also the stage of the world's multicultural communication.

Anta hopes to export the essence of Chinese dragon culture to the world and display the charm of Chinese traditional culture through the "champion dragon clothing" worn by Chinese sports delegations.