Transformation Of Shoe Industry In Huidong

Known as "China" Women's Shoes Guangdong, the capital city Huidong County Shoes exports account for more than half of Guangdong's shoe exports. Huidong officials are supporting footwear companies to speed up their own brands, and have begun to guide footwear companies to go public. Transformation Road.

The private footwear industry is a pillar industry in Huidong. From 30 years ago, an entrepreneur who started business from Hongkong to Huidong County started the first manual workshop shoe business in the locals. Now the county has formed a scale industry with an annual output of 700 million pairs of shoes, and its products are exported to more than 100 countries and regions, such as Europe, America, Japan, Singapore, Russia and Southeast Asia. It is the largest shoe manufacturer in Guangdong after Dongguan.

Li Canhong, Secretary of the CPC Huidong county Party committee recently interviewed by China News Agency, said that when Huidong shoes started, they mostly belonged to the family workshop production of "a hammer, a pair of scissors and a bucket of glue". The technology was simple and the quality was poor. At one time, they were nicknamed "shoes of the week". In recent years, the county has achieved remarkable results through the standardization, mechanization and industrialization of Huidong's footwear industry. At present, Huidong has established 1 provincial shoes product quality supervision and inspection stations, and the passing rate of shoes products has increased from 90% to 99%.

Because the styles of women's shoes produced in Huidong keep up with the latest trend of the world, they are very popular with consumers. Moreover, shoe manufacturers are very sensitive to the market of fashionable women's shoes. Once there is no market, they will change their styles immediately. Even so, shoe companies engage in OEM processing and earn only processing fees.

Li Canhong said: "the spanformation of industry to the present is a dead end." In order to promote the spanformation and upgrading of footwear enterprises and undertake the industrial spanfer of the footwear industry in the Pearl River Delta, the local government allocated 6000 mu of land, with a total investment of 1 billion 800 million yuan, to build a theme Industrial Park for the production base of Chinese women's shoes, which is used to stabilize the pillar position of Huidong women's shoes. At the same time, we should vigorously support Huidong shoe enterprises from capital and policies, and speed up the speed of self created brands.

Against this background, four shoe companies in Huidong took the initiative to merge and set up the first shoe industry group Guangdong Xiang Xiang shoes Limited by Share Ltd in the county. At present, the shoe industry group has set up 220 branches in the whole country, which has played an extremely important role in promoting Huidong footwear industry's optimization and upgrading by demonstration and driving the development of the group and large-scale development of Huidong shoemaking enterprises. Li Canhong said, the local government is supporting the group to go public in two to three years, and continues to drive local shoe enterprises out of the world.

Faced with the problems of European debt crisis and rising costs, opening up emerging markets and domestic market is also the focus of Huidong county official's help in upgrading and upgrading footwear enterprises. By organizing the shoe culture festival, the local shoe manufacturers will organize footwear enterprises to participate in the "Canton Fair", the international shoe exhibition and other domestic and foreign footwear exhibitions to build an exchange platform for enterprises. Nowadays, Huidong shoe enterprises already have more than 8000 people's marketing team. In Guangzhou, Beijing, Shanghai, Shenyang, Hongkong and other more than 90 large and medium-sized cities, the "Huidong shoe chain shopping mall" has been established, 260 shoe making enterprises have obtained the general taxpayer qualification, and more than 100 have obtained the right of self import and export.

"At the nine mainland fairs held in Huizhou, women's shoes are the main theme of the Huidong exhibition area. The fashionable women's shoes in Huidong are very popular with the mainland consumers, and they are sold out at every exhibition." Li Canhong said, Huidong has an area of 220 thousand square meters of shoe material market, every morning this spanaction is booming. The footwear industry in Huidong has developed a new pattern of product design, raw materials supply, mold processing, molding and assembly, product packaging, etc.