Xintang Cowboy Pushes E-Commerce Marketing Mode

In the current net goods meeting, Zengcheng, Guangzhou

Industrial clusters have opened up 18 exhibition areas, and a total of 8 representative enterprises have made a unified appearance.

Zengcheng wants to take advantage of the east wind to accelerate the construction of e-commerce platform for the online industry cluster in the cowboy industry, and urge the labor-intensive processing mode to become a brand new business marketing mode.

It is reported that Alibaba Southern China logistics center has also been officially settled in Zengcheng, will further promote the Xintang cowboy e-commerce.

Logistics Center settled in Zengcheng

It is reported that Alibaba group has signed a cooperation agreement with the Zengcheng municipal government, and the Alibaba Southern China logistics center will officially settle in Zengcheng.

According to the relevant person in charge of the Ministry of home affairs of Ali group, on the one hand, Zengcheng is located in the core position of the Pearl River Delta. It is close to Guangzhou, Shenzhen, Dongguan, Foshan and other cities, and has convenient pportation. On the other hand, Zengcheng has its own strong industrial foundation, especially in cowboy, auto parts and other industries, which are important in the country, and also the future Internet.

The important industry direction of development.

The cooperation between Alibaba group and Zengcheng will further promote the e-commerce of Zengcheng Xintang cowboy industry, and help more traditional enterprises to enter the B2C field relying on Southern China logistics center of Alibaba. At the same time, it will promote regional industrial pformation, from the original export to the private sector, to the development of its own brand, enhance the added value of the products, unify the product quality standards and production standards, eliminate backward production capacity, and finally achieve the harmonious development of the regional industry.

It is reported that Alibaba Southern China logistics center has entered the actual landing stage, the first phase of the project is expected to be completed by the end of 2013.

Half year sales thirty million

As early as October 2009, Alibaba signed a strategic partnership agreement with Xintang Cowboy City to build an online industrial cluster e-commerce platform for Xintang cowboy enterprises.

Specific support will also include the introduction of e-service providers and e-business training resources to help solve the problems of market difficulty, talent shortage and financing difficulties, and establish a long-term mechanism for traditional enterprises to pform e-commerce.

The leadership of the Zengcheng municipal government has long recognized that the sustainable development of the Xintang cowboy industry is the only way to integrate the offline and online markets.

It is reported that at present, most of Xintang cowboy enterprises operate their own online stores, and shopkeepers mainly do small wholesale businesses.

At the same time, Xintang cowboy enterprises also vigorously expand the online B2C sales market. At present, hundreds of Xintang denim enterprises have set up outlets on Taobao and Tmall networks. In the first half of 2012, annual online sales exceeded thirty million.

Cowboys in Xintang

The industry originated in the early 1980s and has a history of 30 years. It is the largest industrial cluster of output and export volume in the country.

The Xintang cowboy textile and garment industry chain has been very perfect at present, forming a complete production system such as spinning, dyeing, weaving, finishing, printing, garment making, washing, bleaching and dyeing, shrinkproof and so on.

Although the overall situation is relatively good, Xintang cowboy clothing industry also meets the bottleneck of the limited scale expansion of the visible market, and the pressure of the global economic environment makes Xintang cowboy start looking for more channels of business mode.