Anta Is Awarded The Laboratory Accreditation Certificate.

China's leading brand sporting goods business Anta Sports Products Limited (Anta sports) announced its

The China National Accreditation Committee for conformity assessment (CNAS) has issued a laboratory accreditation certificate, which fully certified Anta sports laboratories with national and internationally recognized management and testing capabilities, as well as the ability to provide more rigorous testing for our company and its suppliers.

At the same time, the laboratory's testing ability has been internationally recognized, which will help enhance the credibility and brand influence of Anta products and promote the development of the industry level.

Besides,

The third cement outdoor basketball tournament was held last Sunday (June 24th).

The tournament was held in 45 universities in 12 cities.

The whole tournament started from April to June. There were more than 2000 matches and more than 10000 players.

Anta sports continues to play an integrated marketing strategy, combining sponsorship product promotion and terminal promotion activities to achieve the best publicity effect.

In order to cooperate with the outdoor basketball league, the company has introduced a series of outdoor basketball shoes with high wear resistance and lightness, and launched related promotional activities at the retail terminal to attract consumers.

Strict industry standards can effectively avoid unfair competition in the industry, eliminate enterprises that do not meet the standards, enhance the threshold of competition, and enhance the reputation of the whole industry.

And the participation of enterprises in the formulation of standards can effectively expand the brand's popularity and reputation, while the brand's industry status will also be significantly improved.

As a leading brand of China's leather shoes industry, the rich bird has long been involved in its manufacturing experience with more than 30 years of leather shoes and the world's advanced production equipment and technology.

The formulation of standards.

It is understood that at present, the fortune bird group is participating in the formulation of international standards for the determination of the limit substances, o-phthalate two formate, in footwear and footwear components.

Rich birds participate in the formulation of international standards, thanks to their years of improvement in the quality of leather shoes.

It has won the "state-level Spark Program leading enterprise technology innovation center", "state-level Spark Program footwear industry technology innovation demonstration", "China famous brand product", "China famous trademark", "national inspection free product" and "China Leather leading shoe king" and up to more than 100 Xiang Rongyu.

According to the insiders, first-class enterprises sell standards, second class enterprises sell brands, and three generation enterprises sell products.

In recent years, many enterprises have realized the importance of participation in the formulation of industry standard setting and the importance of standards in enhancing corporate image.

This rich bird participated in the determination of the limit substance, o-phthalate two formate, in the footwear and footwear components. The international standard has greatly improved its position in the leather industry, and has also confirmed the quality of the products.