Large Scale Blowout Development In Underwear Industry Is Coming

Yesterday, "2012 Chinese underwear."

The leaders summit was held in Beijing.

The 2011 China underwear industry development report released by the China Textile Association underwear Committee at the summit shows that the underwear industry, known as the last gold market in the field of clothing, is developing rapidly at the rate of 20% to 30%, and the market scale is hundreds of billions of dollars every year. The development of all kinds of underwear Momoi is coming.

According to Peng Guifu, executive vice president of the China Textile Industry Association, chairman of the underwear Committee and home dress Committee,

The lingerie industry, one of the most dynamic sectors in the plate, has been developing from the initial OEM processing to its own brand.

However, the continuous development and change of the new situation both at home and abroad is a test of the wisdom of the development of China's underwear industry.

The rising of raw materials, rising labor costs, fierce competition of homogenization, and the low end of many domestic manufacturing enterprises are still troubling China's underwear industry.

The report points out that the Chinese market does not yet have all the underwear brands in the national market of underwear industry.

China's underwear market is a developing and fragmented market.

Each underwear category has its own strong brand, and each strong brand influence is mainly in one category.

In the same category, different regions often have different dominant brands, and different brands dominate different regions of the market.

Even the same goes for talents.

At the same time, there are still many problems in the lingerie market, such as the severe channel environment caused by excessive irregular competition in the department stores, the enormous challenges brought about by brand building, and the immature market in the underwear market.

However, the report also proposes that, although the various categories

At the early stage of development, large-scale blowout development of all kinds of underwear in China is coming.

Such as pajamas and household clothes, economic development and lifestyle changes have an obvious role in promoting their market.

In 2005, the so-called underwear "black October", the sales of nightgowns and household clothes in the major shopping malls generally increased from 30% to 40%, leading to the heat of pajamas and home clothes since 2006, showing the potential for rapid growth of high-end consumption.

The "China famous shops (underwear, home furnishing clothes") will be organized and evaluated by the China Textile Association underwear Committee and the home dress Committee. The selection criteria are those with many years of successful business experience and good reputation in a certain area.

The "China famous shop (underwear and home clothes)" will be issued separately by the China Textile Association underwear Committee and the home dress Committee, and the "China famous shop" sign registered by the State Administration for Industry and commerce.