PEAK Sponsors Seven Countries To Go To London To Support The Olympic Games To Spread The Brand Spirit

On the 30 day of the countdown to the London Olympics, the chairmen and senior representatives of seven Olympic Committees from New Zealand and Lebanon gathered in Beijing, the host of the 2008 Olympic Games, to attend the "gathering of world fighting spirit - PEAK's sponsorship of the seven Olympic Games delegation's equipment handover and Olympic strategic Conference".

New Olympic development plan.

 

In the meantime, sports brand PEAK (Peak) CEO Xu Zhihua and PEAK sponsored Olympic team of seven countries carried out equipment handover and released ambitious Olympic development plan.

PEAK wants to complete the ambitious "three hundred" development target in the next ten years through the efforts of the two Olympic cycles.

On the same day, the nine, ten CPPCC Standing Committee, deputy director of the national science and Technology Commission of the Chinese people's Political Consultative Conference (CPPCC), the former deputy director of the State General Administration of sports and the vice chairman of the former Chinese Olympic Committee, Zhang Faqiang, chairman of the brand China Industry Federation, and Ai Feng, and other industry leaders, highly praised PEAK's ambition and solid internationalization strategy. "PEAK is a new way for Chinese brands to go global market, and provides a sample for China to build an international sports brand."

Sponsoring seven countries to go to London, PEAK to create brand history

The brand spirit of PEAK is closely linked with the Olympic spirit and supports the Olympic Games. PEAK has spread its brand spirit to all parts of the world.

At the June 27th press conference, PEAK CEO Xu Zhihua will carry the Olympic dream PEAK equipment to New Zealand, Slovenia, Algeria, Lebanon, Iraq, Jordan and Cyprus.

It is reported that in London Olympic Games, all the officials and athletes of the seven London Olympic Games delegation will appear in the London Olympic Games in PEAK's outfit, award dress and other professional equipment.

The powerful Olympic team of PEAK includes the four continents of Europe, Asia, Africa and Oceania. At the same time, it sponsors seven Olympic delegations, creating the history of PEAK, breaking the record of sponsoring the Olympic delegation by Chinese sports brand, and forming a strong "battle zone".

 

"We will take advantage of the influence of seven countries in various regions to increase the visibility and influence of PEAK brand in the local market, and to show PEAK's brand charm and product image with the global attention stage of London Olympic Games."

Xu Zhihua said.

PEAK is known as "champion partner". NBA's new Miami champion is the official strategic partner of PEAK. PEAK's NBA star has won the championship for four consecutive years.

KOCIJANCIC JANEZ, chairman of the Slovenia Olympic Committee, said: "in the 20 years of PEAK's history, many athletes and teams have helped to complete the championship dream.

I hope we can win the championship of PEAK in this Olympic Games and realize the Olympic dream of our country.

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Releasing Olympic development plan and drawing on London's sword to the world

Not long ago, PEAK put forward the "three hundred" overseas market development goal, within 5 years.

Registered in more than 100 countries, striving for global coverage; PEAK products have entered more than 100 countries and regions; and strive to earn 10 billion yuan in overseas sales in the next 10 years.

In order to achieve the grand goal of "three hundred", PEAK has formulated a detailed Olympic development plan.

 

PEAK has grown together with the Olympic Games in the past 24 years.

Beginning with the founder of Xu Jingnan, the founder of shoemaking factory in 1988, PEAK adhered to the development strategy of brand internationalization, specialization and product serialization, and walked out of a road of coordinated global development with the core of basketball products and planned and step by step. It created the first attention of many industries: the first pair of Chinese professional basketball shoes manufacturers, the first Chinese sports brand appearing on the NBA arena, or the biggest sponsor of the FIBA and the first brand of Chinese basketball equipment.

At present, PEAK has entered more than 80 countries and regions in the world, and has registered trademarks in 160 countries around the world.

At present, PEAK has established more than 30 dealer teams and more than 200 exclusive stores overseas, and overseas income has accounted for 10% of the company's total revenue.

Ranking first among Chinese sports brands.

"We hope to enhance the popularity and market share of PEAK in the international market with the help of the global stage of the Olympic Games."

Xu Zhihua pointed out in the PEAK Olympic development plan, "from 2012 London Olympic Games to the thirty-second Summer Olympic Games in 2020, we will further expand the international market. After two Olympic cycle efforts, we are confident that the international market revenue will be raised to 10 billion yuan in the next 10 years.

At the same time, Xu Zhihua also said that PEAK will feed its domestic resources with abundant international resources.

Through intensive cultivation and meticulous management and information level improvement, we will maintain sustained and stable growth of double-digit companies in the country.

 

At the press conference, Zhang Faqiang, deputy director of the nine session of the ten CPPCC National Committee, the vice chairman of the National Committee of the Chinese Academy of Sciences, the vice chairman of the Chinese Olympic Committee, pointed out that he witnessed the development of PEAK from a regional brand to an international development. "PEAK's insistence on the dream of 20 years and its unremitting efforts is the pride and example of the Chinese sports brand."

Ai Feng, one of the earliest advocates of China's famous brand strategy and chairman of the brand China industry alliance, has highly praised PEAK's Olympic strategy.

"Chinese enterprises rarely regard internationalization as a goal, such as PEAK, which is less prepared for the name, trademark, management standard, brand building and capital operation."

"To build a successful international brand requires long-term accumulation and the ability to adapt to the fierce competition in the international market," said Ai Feng. "PEAK has provided a brand new way for Chinese brands to go out."

With the coming of the four year Olympic Games, PEAK and the Olympic team of seven countries will join hands to win the Olympic Games and boost the upgrading of the brand image, becoming the focus of China's sporting goods industry.