A New Joint Marketing Method, Direct Supply, Will Benefit Consumers.

Consumers choose to go professional.

Shopping, in addition to its product richness and quality assurance, can enjoy more promotional resources provided by brands.

Recently, the world's leading pregnant and infant chain retailers, such as Yue you and Pampers, Abbott, Dumex and many other international well-known brand suppliers, have sounded the "assembly number" of the cooperation. They will launch a joint theme marketing campaign in succession, aiming at ensuring the safety and reliability of products, and offering more exclusive deals and refreshing shopping experiences for mom and dad.

Manufacturers focus on professional channel strength and joint innovation marketing

Since 2011, Le you pregnant baby has signed a direct supply agreement with international famous brands such as Abbott, curiosity, and biotech. The related products sold in three channels, including chain stores, online shopping centers and catalogues, will be directly supplied by their manufacturers, reducing intermediate links, so that products sold in Le you are more secure and reliable, and the validity period is even more fresh.

Direct supply has become a good start for the cooperation between Yue you and many suppliers. In order to enable consumers to get a better shopping experience and enjoy more concessions, the two sides have further cooperation.

Recently, Yue you pregnant baby has been in succession with many famous international.

Business partners combine new marketing activities to benefit consumers.

Among them, Biostime International Holdings Ltd, a wholly owned subsidiary of Guangzhou City, and the joint venture bio products Co., Ltd. in May, has launched a large scale integration feedback activities. The sum of the joint health products can be exchanged directly in Yue you, which effectively saves time and energy for members. At the same time, it also offers generous gift buying activities to express thanks to new and old members: if you purchase probiotic products, you can send 500 extra points, new customers plus the "children's common disease nursing manual" or mother's 100 child care magazine.

Joint marketing has not only benefited more users, but also contributed to the recent rising performance. In May, the sales volume of the products of the joint venture company increased by nearly 30%, according to the national sales data of Yue you, and the sum of members of the joint health club reached by Yue Yue was 40% higher than that in April, compared with that in April.

As a result, the series of activities has been well received in the past two months, and the new phase of the activities will continue in the chain stores of all cities of Le you to July 31st.

Mr. Luo Fei, CEO of the joint venture company, said that the win-win situation brought about by the sale is enough to prove the success of the cooperation. It also explains the importance of innovating marketing means and adjusting the strategy in time.

At the same time, he also said that insisting on the choice of cooperation with pregnant and infant monopolized channels is a consistent operation criterion of the joint venture.

With the concept of "making the best products and changing responsibilities into quality", we will provide high-quality maternal and child health products and provide professional, healthy and safe products and services for expectant mothers and babies.

Ms. Hu Chao, chairman and CEO of Yue you pregnant baby, has said that there is a solid foundation for cooperation between the joint venture and Yue you for many years. The two sides have reached a consensus on winning the trust of consumers with high-quality products.

To provide consumers with safe and reliable products, and give users better than other home shopping experience, in order to get users' long-term trust.

In the future, Yue you should also carry forward the successful experience of this cooperation, hoping for more excellence.

Partners are involved in achieving the goal of zero supply and win-win for the consumers, so that consumers can get tangible benefits and form a virtuous circle.