Hebei'S Consumer Demand Trend Slows, Merchants Discount Sales

"Not only discounts, but also discounts.

No matter which store you enter, clothing, furniture and appliances are always discounted. Even if you don't go to the mall, you can receive several discount messages like that every day.

The provincial capital Li told reporters that this year, the major shopping malls feel that her discount is particularly large and the intensity is particularly strong.

Behind the discount, business is hard to do. In order to get rid of inventory, businesses can only sell at a discount.

"Every festival discount" becomes "no Festival".

"

In the past weekend, Miss Lee, the provincial capital, went to the neighborhood when she was waiting for someone else.

Turning around, the discount information in the mall suddenly attracted her. "Some big brands used to be discounted all year round, or the discount rate was relatively small, but this time they hit half off at a time, and they felt a bit of a loss if they didn't buy it."

Ms. sun, who often loves to go shopping, told reporters that this year, the promotion of clothing 44% off is common, and there are frequent efforts to promote sales on weekdays.

"Every week, you can get all kinds of promotional information on your cell phone. At that time, it didn't always feel like a big holiday. The promotion effort was not great. But after a look, it was found that the intensity was not small. Some big brands could hit 44% off. In the past, these brands had one or two discounts a year, usually before the celebration or before the Spring Festival."

In July 1st, reporters visited the major shopping malls of the provincial capital and found that almost all brands were on sale.

Half off of the audience and 70 percent off of the posters are everywhere.

And a sports brand that seldom takes part in sports produces half off posters of the whole stadium.

Some 70 percent off posters were also produced.

In some furniture and appliance stores, the discount is also very lively. Some brands have also launched special sales activities, many of which are usually strong in price.

By contrast, the flow of people in shopping malls seems rather cold.

Behind the discount is the flat sales performance.

"You have very little half off, so how much activity this time?" asked a reporter before a sports brand.

"I've worked here for five years, and I only play half off when I shop every year, and it's usually limited.

Usually half off is the first time to appear, this is the company set, I do not know why.

The promoters told reporters that after the discount came down, her first thing was to inform her friends and relatives. "Usually they come to buy, and they can't get the discount by signing the leader."

In an international women's wear brand, the "Part 70 percent off" poster was issued. "This year's business is much worse than last year. In order to stimulate customer consumption, clothing brands sell more frequently than before. The discount also comes earlier and bigger. We also launched some special items."

The brand manager said.

In fact, behind the discount is flat sales.

In the last week of June, when shopping malls launched the annual celebration, they also took stock of their mid year results.

But for the first half of the sales situation, some shopping malls leaders are reluctant to say more.

"Compared with last year, sales were much worse this year."

A saleswoman of a brand women's wear shop told reporters that the sales volume was over ten thousand days ago. It's normal to sell five thousand or six thousand now.

"Now is not the peak season for clothing sales, and many businesses have large stocks of goods, so discounts are normal.

Only this year, the intensity is relatively large, and activities are frequent.

An industry insider said, in the industry, there is such a saying, "if the current national inventory of clothing sold out, I am afraid that three years can not sell."

Although it sounds exaggerated, it vividly depicts the current situation of China's clothing industry facing high inventory pressure.

Li Ning Co recently announced the fourth quarter 2012 order meeting data, including clothing products orders and orders amount fell by more than 20%.

The company said that this is to avoid generating new inventory pressure on the retail side, actively communicating with distributors, controlling order arrangements, and planning to clean up retail inventory in the next two years.

The IPO prospectus issued by Hai Lan home in May also mentions that the inventory ratio is more than 50%.

All economic phenomena are reflected in the data.

"Last year we could sell more than 100 units a day, but only more than 80 units were sold on May Day this year.

A brand color TV salesman said.

In the "black power" ((TV, speakers, VCD, DVD, multimedia PC and other audio / video products)), the industry generally believes that sales in 1-5 months of this year dropped by about 15%, such as refrigerators, air conditioners (air conditioners, refrigerators, washing machines, microwave ovens, electric cookers and so on). The total sales volume of the whole industry dropped by more than 30%.

Data show that from the second half of 2011, the growth rate of household electrical appliances sales has begun to drop, showing a sharp decline in the first quarter of this year.

In the three weeks before and after May 1, April 16th (-5, 6), domestic LCD TV sales decreased by 4.8% over the same period, while in the May 1 holiday, according to the statistics of Orville consulting, the sales volume of the whole color TV market decreased by 8% compared to the same period last year.

It is learned that the state will introduce a subsidy policy for household appliances, and many consumers are on the sidelines. This is also one of the main reasons for the sharp decline in household appliances consumption.

In June, the state began to implement the subsidy policy for household appliances, and its effect has not yet appeared, and may require a process.

A few days ago, the Hebei Provincial Economic Information Center announced the main economic indicators and forecasts for Hebei's economic situation in the first half of the year.

In the first quarter, the total retail sales of consumer goods in Hebei achieved 209 billion yuan, an increase of 15.5%, and the growth rate dropped 0.9 percentage points year-on-year.

Overall, consumption demand in Hebei slowed down in the first half of this year.

It is estimated that the total retail sales of social consumer goods will reach 413 billion 400 million yuan, an increase of about 15% (17% in the first half of last year).

The latest statistics released by the Provincial Bureau of statistics show that in April, the retail sales of consumer goods in Enterprises above Designated Size in Hebei Province amounted to 18 billion 620 million yuan, an increase of 17.2% over the same period last year.

In May, the retail sales of consumer goods in Enterprises above Designated Size in Hebei amounted to 19 billion 350 million yuan, an increase of 16.2% over the same period last year.

The total retail sales of consumer goods in the whole country increased by only 13.8% in May, which also showed a continuous decline. Compared with the same period last year, the growth rate dropped by more than 3 percentage points.