Buyer'S Purchasing Area -- The New Favorite Of Shenzhen Fashion Fair

From the beginning of its establishment, the Shenzhen Clothing Fair was committed to boosting the region.

To develop and create Shenzhen's fashion joint fleet, Shenzhen brand can become a unique fashion flower in breaking the regional limitations in the national fashion and geopolitical structure. Shenzhen's achievements in the clothing trade fair are indispensable.

It grasped the core demand of the brand, grasped the business channel, promoted the mutual understanding between the brand and the department stores, and promoted the mutual benefit of the department store and the clothing brand.

The twelfth Shenzhen Trade Fair has been the first to set up a "buyer's spot procurement area". It has concentrated on inviting buyers and sellers who have purchasing intentions and orders at home and abroad to come to visit and negotiate with them, placing orders directly.

The twelfth Shenzhen trade fair, which will be opened in July 8th, will be gathered here by the general manager and principal responsible persons of the large shopping malls in China, and nearly one thousand professional fashion buyers at home and abroad.

The international independent designer joint exhibition, composed of more than 10 international designers, and the "Italy space" theme exhibition area organized by the Italy Fashion Association will also be showcase.

As an international fashion brand's general operation management mode, buyer's system has become an important weight to enhance the added value of clothing brand.

In China, the clothing industry is pforming from the low value-added mode to the high value-added mode. Importing the buyer system not only has huge industrial demand, but also gradually has the growth of soil.

Department store: the only way for joint operation to self run

Since 2007, the Shenzhen Trade Fair has held a China department store Forum jointly with the Chinese general merchandise business association.

The hot spots, focal points and difficult issues of common concern are invited to invite senior managers at home and abroad, senior industry experts, leaders of relevant government departments and fashion media to exchange experience and wisdom.

In addition to holding a dialogue between department stores and brands, the exhibition organizers also promote the mutual understanding between brand enterprises and department stores, and promote mutual benefit between department stores and clothing brands in the form of joint meetings of general merchandise and clothing brands, and social networking.

This year

The Chinese general merchandise business association and the Shenzhen garment industry association will jointly organize more than 100 key shopping centers nationwide, including DAC group, big business Mackay, Beijing Yansha friendship mall, Wangfujing department store group, Cui Wei building, etc., and jointly organize the Ming -2012 China Department Store (Shenzhen) summit forum to explore the win-win relationship between department stores and clothing brands.

As for the main buying and selling system, many shopping malls have agreed with them. They think that the Department Store Summit Forum has set up a high quality communication and communication platform for commercial and apparel brand enterprises, and has become a fast access to famous stores in the department stores.

"In the mode of operation, we should take private brand development as the breakthrough point and increase the proportion of independent distribution."

In June 18th, "2012 Wangfujing department store business development and project promotion conference", Wangfujing department store group president Liu Bingru said.

Liu Bing believes that in the long run, the direction of China's general merchandise industry will inevitably return to the orbit of independent distribution mode.

Gradually increasing the proportion of self run and effectively enhancing the ability of independent operation is the main way to solve the problem of serious homogenization of the department stores and the low level of profitability. The training of buyers is also a matter of Wangfujing department store's agenda.

The establishment of the buyer's purchasing area in Shenzhen Fair will promote the growth and maturity of the clothing buyer group, and help department stores pform from brand association to brand self-management.

Independent designer: looking forward to interacting with buyers

The organizers of the Shenzhen trade fair also set up the "independent designer exhibition area" in the buyer's procurement area. Many independent designers and brands from France, Italy, the United Kingdom and China will be unveiled to convey fashion in different forms.

It also includes independent designers in Shenzhen and famous designers from China.

They spoke highly of the establishment of the buyer's procurement area at the Shenzhen trade fair, and agreed that this is a good platform to realize the designer's brand value.

Victor Zhu, design director of Shenzhen Dunhuang Industrial Co., Ltd. believes that in the mature fashion industry chain of Europe and America, designers can participate in the fashion week. They receive orders in the next month after the launch of new products. They will be produced in the next 3 to 4 months and wait until the next fashion week to start delivery, so that the process of order reproduction can protect the designers to the greatest extent.

In Hangzhou Jerry fashion limited, general manager, Shi Jie, excellent buyers can grasp the balance between art and commerce.

The new buyer's procurement area of the Shenzhen Fair will promote a virtuous circle between Chinese original designer's works and buyers, and cooperate with each other for the development of the world.

"From a certain point of view, a successful buyer definitely has the potential to become an excellent designer and an excellent brand.

In this exhibition, we hope that the organizers can provide more platforms for independent designers to publicize, as well as buyers of different kinds and fields. "

Independent designer Deng Huan said.

Private brand: the cradle of fashion buyers

The establishment of the Shenzhen buyer's purchase area has attracted the attention of a large number of clothing brands and foreign trade and brand agencies. They have indicated that the buyer's procurement area is a great pioneering undertaking of the Shenzhen fair, which has set up a bridge to maximize the commercial value of the clothing brand.

Zhang Junyan, general manager of the Shenzhen velvet garden Clothing Co., Ltd., the general manager of the velvet brand brand, believes that the establishment of the buyer's procurement area in Shenzhen fair is very powerful for the special brands such as Jia. She believes that the trend of the division and cooperation of the brand industry chain will become more and more obvious with the brand differentiation and the growing of independent designer brands, which shows the importance of the buyers.

"The concept of purchasing buyers by the exhibition is a forward-looking move and a future direction of the clothing market. This is the objective demand of the Chinese market. During the continuous progress of the designer, the interaction between the brand, the designer and the buyer becomes more and more obvious, and the buyer plays an increasingly important role."

Jia Yan, general manager of Shenzhen Guyan Fashion Design Co., Ltd. believes that the introduction of buyer's operation will bring new hope to the integration and upgrading of domestic clothing brands.

Commented by reporters:

Objectively speaking, China's garment industry is still in the stage of urgent development and breaking up. The introduction of the buyer's system is bound to be a tortuous way of exploration, and must also undergo gradual upgrading from Chinese buyers to international buyers. In this process, the role of Pathfinder and leader is crucial.

The Shenzhen Trade Fair will take advantage of the situation and actively realize the pformation of the exhibition with the core of the buying system. In just a few months, it will attract thousands of buyers from home and abroad. It will surely produce a great demonstration effect with the fashionable geographical highland advantages and the innovative first mover advantage, which will bring new opportunities for the promotion of the value of Chinese clothing brand.