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    Huadu Shiling And Beijing Bairong Strong Joint Brand Successfully Matched

    2012/7/4 17:00:00 186

    Beijing BairongHuadu ShilingBrand

    3-day Brand docking meeting , which has attracted great attention from the government, associations, experts and industry insiders brand The matchmaking meeting has contributed to the successful matchmaking of 22 brands, but the potential business opportunities are far more than these 22. For a long time, the domestic market, which is difficult to be pried, has been coveted by many domestic manufacturers.


    Some experts in the industry pointed out that under the condition that the domestic market could not be broken for a long time, Beijing Bairong More than 100 merchants have traveled thousands of miles to Guangzhou to find high-quality brands, which is a timely rain for many high-quality brands in Guangzhou and has brought immeasurable practical significance to the collective sailing of Guangzhou leather goods brands.


    Ma Ruihua, Director of Market Circulation Committee of China Leather Association


    Leave a brilliant page in the history of Chinese leather goods


    Today's brand docking meeting was jointly facilitated by everyone's efforts. In the middle of April, we visited Bairong and were shocked. When Bairong first opened, it was very small. Now it has nearly 20000 square meters of luggage and leather goods purchase centers, where hundreds of brands have settled, which is also a leader in North China and even the whole northern market. First of all, we have to thank the government of Shiling, Huadu, for its care and expenditure. It is they who are dedicated to finding a way out for the enterprise, which is why today's matchmaking meeting is held; At the same time, Bairong's dedication is also indispensable.


       Huadu Shiling It is the capital of leather goods in China, Beijing Bairong It is the distribution center of leather goods in North China; Huadu Shiling is home to thousands of leather enterprises, and Beijing Bairong radiates five provinces and cities in North China; Huadu government strongly supports enterprises, and Beijing Bairong provides considerate service to merchants; The combination of Huadu Shiling Leather Brand and Beijing distributors will surely leave a brilliant page in the history of China's leather industry. The holding of the brand docking meeting has reduced the circulation link, shortened the distance between brands and dealers, and narrowed the distance between brands and consumers, contributing to the country's "steady growth and expanding domestic demand". At the same time, it also provides a display platform for small and medium-sized brands, and provides a channel for excellent brands of export to domestic sales. It hopes that Beijing Bairong, a brand incubator, will gradually grow and become a well-known brand for consumers.


    This matchmaking meeting is a successful example. I believe that more brands in the market, department stores and production bases will learn from it in the future. Through the brand matchmaking model similar to "Beijing Bairong · Huadu Shiling", the sales channels will be unblocked, and enterprises, businesses and consumers will be able to obtain substantial benefits.


    Yu Shixi, Deputy Secretary of Baiyun District Party Committee


    Production and marketing interaction and win-win cooperation


    Guangdong Leather Luggage Circulation Association has built a good docking platform for the cooperation between Beijing Bairong merchants and Sanyuanli Leather Business District. With such a platform, it can not only effectively reduce the circulation of goods, expand the sales channels of Sanyuanli leather goods, but also greatly enhance the popularity and competitiveness of Bairong brand in the industry. Through the interaction between production and marketing, we will promote each good market to achieve complementary advantages, resource sharing, and information exchange, so as to achieve a win-win situation.


    {page_break}


    Guangzhou Sanyuanli has a long history of humanities. The magnificent deeds of the Anti British Capital 171 years ago were recorded in history. Since its development in the 1980s, the Sanyuanli leather business circle has written a page of the legend of China's circulation industry. At present, Baiyun District Sanyuanli Leather Business District has 34 professional markets, 12000 business operators, about 1.47 billion dollars of luggage products export, and 180 million yuan of taxes on luggage products above designated size.


    Baiyun District Party Committee and Baiyun District Government attach great importance to the construction of modern industrial system, actively support market upgrading, guide business transformation, strengthen market supervision, give play to the role of associations, and take multiple measures to promote the rapid development of Sanyuanli leather goods business circle in the development of commercial economy with characteristics. The district government, together with various professional markets and leather goods merchants, will make full use of the existing leather goods market to comprehensively upgrade and transform, establish a new brand of Sanyuanli, Baiyun District, Guangzhou, "the capital of leather goods in China", and is committed to building Sanyuanli leather goods business circle into the largest and most influential industry trade cluster in the world.


    Gao Qinli, President of Guangdong Leather Luggage Circulation Association


    Establish a win-win long-term cooperation mechanism


    This brand docking meeting is a very exciting thing! The cooperation and docking between Guangdong leather goods and Bairong Huabei Luggage and Leather Goods Purchasing Center is another major measure for Guangdong leather goods industry to build a strong regional brand. Guangdong's leather goods industry accounts for 80% of the country's total. The annual sales of cases and bags across the province reach 120 billion yuan, with an estimated sales of 3 billion cases and bags every year. This industry is very marketable, but we need to unify the Sanyuanli leather goods business circle and organize "Guangdong goods to go north" to go out. I believe that Guangdong's high-quality brands are looking forward to this cooperation!


    This time, the Baironghua North Luggage and Leather Procurement Center is famous for its professional luggage and leather distribution base with the largest scale, the highest brand concentration and the most complete grades in the north of the Yangtze River. Its business circle radiates 10 provinces, 2 cities and 3 autonomous regions. The matching degree of resources and strength between the two sides can be described as a "perfect match". The "cooperation platform" built for the two sides is generally optimistic in the industry this time.


    I hope that through this activity, we can further promote the development of leather goods industry in Guangdong, further promote the development of leather goods industry in Guangdong, and further promote the brand construction of Bairong. At the same time, it is also hoped that this opportunity can be used for reference to provide more enterprises with cooperation solutions for the industrial base and circulation base of the leather industry, and establish a win-win long-term cooperation mechanism. In response to the call of the times, Guangdong leather goods giant ship is riding the wind and waves, lifting anchor and sailing. Let's wish it success as soon as possible!


    Ye Zhifeng, member of Shiling Town Party Committee


    Build an efficient and orderly modern market system


    After more than 30 years of continuous and rapid development, Shiling leather goods industry has gradually become the largest distribution center and production base of leather goods, leather raw and auxiliary materials in China, forming a complete industrial cluster system integrating leather goods design, production, processing and sales, and supporting transportation and information exchange. At present, Shiling has established 15 national level industrial development platforms, including the National Leather Product Quality Supervision and Inspection Center, which has attracted more than 7200 productive enterprises and 17300 operational businesses, with more than 300000 employees, and has established a leading position in the leather industry in China.


    Now the leather industry of Shiling is also in the process of continuous development and growth, and the brands of Shiling in the stage of continuous growth and maturity also need such an opportunity to go out. This brand docking will strongly promote the construction and management of Shiling leather goods professional market, as well as the development of modern logistics and e-commerce, which is of great significance to enhance the competitiveness of Shiling industry and enhance the popularity of the industry. Shiling will also take this opportunity to continue to vigorously support the industry, help the Shiling leather goods industry to become bigger and stronger, and at the same time accelerate the transformation and upgrading of the industry, promote the prosperity of the professional market with rights, strive to build an orderly and efficient modern market system, realize that the big market drives the big trade, and the big trade promotes the big development.


    Ni Mingyan, Manager of Business Development Department of Bairong Investment Holding Group


    Call for more high-quality Shiling brands to develop in Beijing


    Bairong World Trade Mall is located in the northwest of Muxiyuan Roundabout, the transportation hub of the city. With extremely convenient logistics, it sits in the Muxiyuan Business District known as the "future hope" and is the core representative of commerce and trade in the southern city. The super large wholesale market, which mainly deals in clothing and small commodities, can be called the aircraft carrier of Asian commerce. Trading goods include more than 100000 categories of goods, including domestic and foreign clothing and accessories, shoes, leather goods and bags, children's clothing and children's toys, sports and office supplies, general merchandise, etc. It is the most potential commodity wholesale trade and brand promotion center in China. Bairong International Commodity City (Phase II), which mainly sells bags, leather goods and other commodities, has become the largest, most growing and influential one-stop professional small commodity distribution platform in northern China.


    This brand docking meeting is not only the need for Bairong to improve the brand quality in the process of development and growth, but also a good opportunity for Shiling leather goods brand to impact the market in North China. All the work of the mall is based on the merchants, focusing on improving the service quality of the merchants as the starting point, and winning the trust of the merchants with complete modern facilities and considerate advanced services. The future Bairong will follow the brand development path, lead the development of international fashion trends, and present a new Bairong to the world with the goal of "Made in China" global procurement center.

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